It can be pretty tough to find the right marketing agency. For SaaS businesses, it is even more difficult. When looking for a SaaS marketing agency, your needs are specific, and you need an agency that understands this need instead of just trying to fit you into the same slot as other businesses.
This article discusses the necessary steps you should take to know if a SaaS marketing agency is the best for you. Read on to get the best insider tips
1. Understand the Time to Partner With a SAAS Marketing Agency
Every SaaS founder has to hire a marketing agency at some point. Your business needs promotion, and you may not have time to do it yourself or even instruct someone to do it. As your business thrives, there is a constant need to get more clients for your business growth.
Since the SaaS industry is competitive, it is worthy of note that when you stop growing, you’re done.
Therefore, advertising is crucial to increasing your business volume and profit. How can you go about advertising even with your tight schedule? The simple answer is to delegate.
After deciding on delegation, you still have to choose between contracting an agency or hiring an in-house team member to promote your brand. Your choice ultimately depends on your business and managerial needs.
Our point of view is that hiring someone in-house is cheap but limited. One person’s work can only go so far, and although they have your best interests at heart and are entirely dedicated to your company, their expertise is not as sufficient as having a whole team.
Furthermore, an individual worker may not improve their skill, but an agency expert is up to date with the current tech and methods. Agencies also hold their employees to high standards. Therefore, hiring a SaaS marketing agency is best instead of an in-house team member.
2. What Should You Consider Before Choosing a SAAS Marketing Agency?
Before choosing a SaaS marketing agency, you must consider several things. Fortunately, this section discusses questions to ask yourself and the agency, helping you make the right choice.
Finding the right agency for your business depends on many factors, some of which are unpredictable. Nevertheless, we summarize what you need to know to make your decision easier and less stressful.
2.1 – What Are the Marketing Requirements for Your Company?
Before choosing an agency, the first question is what are the specific marketing requirements for your company? Do you need to revamp your website with SEO, or do you need to run PPC ads? Who is your target audience, where are they, and what do they do online?
After understanding what to do to get your prospects’ attention, the process becomes more straightforward, but that is not the end.
You need to know the extent the SaaS marketing agency needs to go. Will you be able to provide the agency with a marketing strategy from the get-go or not? If you can’t create a marketing plan, do you need help figuring it out yourself? Or do you need to pay the agency to set up the whole marketing strategy?
If your agency qualifies for other prerequisites, it is best to leave the planning to the agency. The best agencies will know what they are doing and save you the hassle of preparing a marketing plan when you don’t have a marketing team.
2.2 – How Does the Agency Run Its Business?
Asking this question is a way of checking yourself instead of just taking the agency’s word for it. If the purpose of hiring an agency is for SEO, how does their website rank on SERPs (search engine result pages)? If the aim is to manage your social media, do they do theirs well? Are the agency’s advertising channels effective?
You should be suspicious of an agency’s abilities if they cannot deliver their promises to you for themselves. Any company may claim anything about its online presence; however, if you Google them, they might as well not exist if they rank on the second results page. In case you’re wondering, get uplead ranks number 1 on Google for “SaaS marketing consultant.”
Because of the highly competitive advertising world, mastering all channels requires skill. Therefore, it is best to pick an agency that specializes in digital. Digital advertising involves a lot of expertise, making it unreasonable to choose an “all-in-one” solution that is not extremely good at anything.
2.3 – Full Service or Specialty?
Choosing between full service and specialty options depends on your business specifics. If your business is looking for a specific service like SEO, it is better to hire an agency specializing in such. A digital company working with web development and possessing the marketing expertise to combine with technical requirements will be great for improving your SEO
Suppose you’re not sure of the path your business should take; hiring a full-service agency is better. Full-service agencies can help you draw your marketing strategy and advise you on the best business channels. Nevertheless, there is no one size fits all approach in advertising; therefore, thorough research is essential before deciding.
2.4 – Is B2B the Agency’s Specialty?
Asking this question does not necessarily mean that the right B2B SaaS marketing agency for you has to specialize only in B2B clients (although it helps)
If B2B is not all the ideal agency does, they should still have a lot of experience in that area. Avoid agencies that have only B2C clients because that may leave you in the dust. Because B2C is easier in many ways, hiring an agency that does not have many B2B clients may leave you guessing.
The ideal agency for you will have a good portfolio of B2B clients. Therefore, you must dig in before making a decision. Ask for samples of previous B2B work and case studies. Having all available elements can help you make the right decision.
Conclusion
The questions you ask and the answers you receive are essential when looking for an advertising agency. It is also best to pay attention to the agency rep’s questions.
The selection process is two-fold. As you’re evaluating the agency you’re after, they are also evaluating you. When making a decision, you both need to fit each other.
Summarily, for your SaaS business growth, you need to hire a SaaS specialized agency. The agency should be one that can report accurate previous and current results. Also, they should prove their methods using their online performance.
In addition, although you may be on a budget, it is best to grow your business first. Afterward, you can invest in advertising when you can do it properly.
____________________________________________________
Some other articles you might find of interest:
Understand how you can maximize your time to grow your business:
Time Is Money And Your Most Valuable Resource. Use it Wisely to Build Your Business
Looking for effective ways to drive and increase traffic to your startup website?
SEO Traffic Guide To Boost Your Blog Rankings
Looking for effective ways to drive and increase traffic to your startup website?
3 Top Reasons Why Startups Fail and How Not to Become a Victim
