Marketing agencies have become the backbone of global organizational growth in the last decade.
How To Boost Your Marketing Agency Revenue
Not only do they take over critical digital marketing and social media management, but companies outsource key campaigns and focussed marketing activities to them.
So, if you have recently launched your own agency, or are looking for ways to expand your existing agency, look no further.
In this article, we’ll unpack some of the key aspects that you can start implementing in your business right away to start scaling it, whether you are looking to land new clients, or upsell to your existing ones.
Perfect Your Proposals for Your Clients
Your client proposal is one of your most important documents. This is where you carefully map out and detail your services, ideas, and offerings to your clients.
The proposal is your sales pitch to your client to convince them to buy into your services. So, your proposal will need to include a few critical points.
First, make sure you do your homework and due diligence on the client. You will need to have keen insight into their products and services, their target audience, their USP as well as their competitors to be able to flesh out a marketing and campaign strategy.
Thereafter, you can flesh out the details of your marketing strategy for them. Include your content plan and calendar, brand ideas, and campaign concepts.
If you are proposing a turn-key marketing service, map out your entire social media proposal. Here you need to include content and campaign suggestions, engagement intentions, as well as report and metric capabilities.
Your proposal, in essence, expands on what you can offer your client and how and when you will achieve it. For this reason, it is important to include as much information as possible.
Build Up Your Own Social Media
If you want to sell marketing services to another company, you need to make sure that your marketing is at its optimum level.
This will serve as an advertising board for potential customers, attracting new ones while also creating a sense of trust among them.
Create profiles on various platforms and start building up content to be shared on each one. As an agency, you will want to keep your content educational, informative and entertaining.
Create a voice for your brand, and allow that to come through to your audience to indicate that you can do the same for them.
Remember, potential clients and customers will not only be exposed to your brand on social platforms, but they will use these platforms to verify your brand and your reputation. So, build up your fan base.
The modern client is more likely to verify a company’s reputation on social media today than ever before.
Rankings, reviews, and comments on the profile from other customers have proven to convert visitors to paying customers simply due to the increase in trust.
If your clients and their business are mainly on Instagram, it is important to grow Instagram followers to show the client that your strength lies in building an audience.
It will increase your authority in the industry, as well as extend your reach.
Focus On Your SEO and Your Website
Your website is key to scaling your business. Not only is it the face of your agency for new and existing clients, but it can also be strategically utilized to increase your client base.
SEO is a vital element to include in your own marketing strategy. Your SEO will determine where Google categorizes your site, and where your site will rank in the search results.
So, spend some time on your site to optimize the content, the layout, the sales funnel as well as the SEO.
The content on your site will not only have to be educational and provide information to your potential clients about your brand, but it needs to be keyword rich for your audience to find you in the first place.
Spend some time on the content on each one of your landing pages. Each page will need to have simply written, informative content about who you are and what your offerings are.
Add-in, but don’t stuff your content with keywords. Google picks up when you are adding too many keywords in and will penalize you.
But, include around three to four relevant keywords per page.
Look at adding a blog to your site too. Industry-related how-to’s and guidelines are great to not only reach a new audience but will establish a sense of trust with your client.
They will see you as an authority on the topic and will be more inclined to work with you if they trust you.
Tailor Products and Services for Clients
As much as the one-size-fits-all model may be easier to manage and operate in your organization, in many cases, custom packages are the ones that truly sell a client.
While you are conducting research on your specific client, unpack what their budgets are, what their unique selling points are, and where they are falling short in their marketing to plan a customer-centric strategy.
Consider, first, whether you want to focus on a specific industry. In many cases, agencies tend to cast their net too wide by targeting various industries and offering generic marketing.
Not only does this dilute the services somewhat, but the agency also loses authority within the industry.
Although there is the risk of conflict of interest should you be targeting competitive brands, you can potentially avoid this by targeting different players within one industry.
The aviation industry, for example, has several different options to choose from. From aircraft sales to air charter services, to suppliers and aircraft management services you can avoid the competitor trap by identifying a larger target audience within the same industry.
Lastly, consider the different sizes and needs of the clients. A startup or a medium-sized business’s budget is not the same as that of a large corporation.
So, consider tailoring packages to suit the different budgets and offer different services.
Conclusion
One of the most crucial aspects of growing your marketing agency is by remaining relevant at all times. Keep up to date with market trends and what is going on within the industry.
Watch what your competitors are doing and keep your finger on the overall marketing and social posting.
Client retainment is very much centered around offering a service or product to a client that they didn’t know they needed.
Innovation is therefore key to ensure that you remain relevant and competitive at all times.
Lastly, don’t be afraid to pivot your company in uncertain times. Companies all over the world felt the impact of COVID-19.
Many of the surviving ones pivoted their operations completely to cater to the new normal, either by taking their services online or creating new avenues to function. It is important to remain fluid at all times.
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