Despite the fact that YouTube is widely considered to be the default platform for sharing your online videos that doesn’t automatically mean that it is the best option for your business.
There are a number of key considerations to think about when it comes to video marketing. Primarily, you need to deliver videos that are produced to a professional standard and have been designed to grab the attention of viewers.
Using someone like We Make Online Videos to ensure you meet the quality and production criteria required for online success would be an important first step. In addition, you also need to think about which platform host will be the best option.
Here is a look at how YouTube and Vimeo compare so that you can decide which one is the best fit for your business.
Visibility and user numbers
When you are comparing YouTube to Vimeo from a number of users and search optimization perspective it’s hard not to come down in favor of YouTube when it comes to those particular metrics.
YouTube delivers two billion users each month compared to 230 million for Vimeo.
When you consider that YouTube manages to be the second largest search engine on the planet, and its parent company is Google. This leads to the theory that it is going to favor videos on YouTube over other platforms.
Mobile numbers favor YouTube
Another key source of views comes from mobile users these days. It is fair to say that YouTube’s mobile app is a dominant player.
YouTube dominates the mobile streaming space but it should also be noted that Vimeo is also optimized for mobile views so that does help audience numbers.
YouTube is free to use, even for business customers. Vimeo does have a basic plan that is limited to 500MB maximum storage each week but you will have to pay a monthly fee if you want unlimited live streaming.
Vimeo offers better support
One of the advantages of using Vimeo is that it offers a better level of customer support compared to YouTube.
It can be very helpful to get any technical help you need, especially if you don’t have a lot of technical knowledge. You won’t get the same level of support and guidance from YouTube.
No Ads is a winner for Vimeo
One of the frustrations attached to YouTube is the fact that video content is often preceded by adverts.
Pre-roll ads are endemic within the YouTube user experience. However, that doesn’t mean everyone enjoys having to watch them before getting access to the content they want to watch.
Who wins the argument?
It depends on which points you consider to be most important. If you attach a lot of importance to video and audio quality Vimeo is the better option. YouTube is better for live streaming and, of course, its audience numbers are huge.
If you attach a premium to delivering a high level of quality to your video content, which is a good strategy for business marketing, you might think that Vimeo could be a good option rather than going with the default option of YouTube.
Decide which options are most important to your marketing strategy and it could help you choose between YouTube and Vimeo. Also, make sure you use a great production company for your videos to ensure the best user experience and response.