Knowing the basis of marketing can open plenty of opportunities in front of you.
Many people realize this today, so, no wonder why so many students choose to obtain a degree in this field.
The Rise of Visual Content: 7 Reasons to Learn Visual Marketing in College
Majoring in marketing has plenty of benefits. First of all, it is a very in-demand profession that pays well and develops further every year.
Besides, graduating with a degree in this field can not only ensure landing a stable and well-paying job in the future, but it will also come in handy in starting your own business. Thus, if you are interested, go for it!
Of course, being a college student brings along a variety of challenges. If you are only choosing which major to apply for, you may be wondering whether you can cope with the high load.
In terms of academic assignments, it is important to remember that you can always go to a reliable essay writing service and hire a professional essay helper to keep your grades high. But, there is an even bigger challenge, in which you can only rely on yourself. It is choosing what you want to learn.
As you may already know, there are many different flows and directions in marketing. A wide range of choices can make it hard to decide what exactly you need to study. But, if you are wondering what to focus on during your studies, the answer is visual marketing. Why? Because it is on the rise, and we are going to prove to you that learning it in college can give you plenty of benefits. Let’s dive in!
Top 7 Reasons Why You Should Study Visual Marketing in College
You can build a successful career or even start and operate your own successful student business if you hold a degree in such a popular specialty. Thus, regardless of whether you are planning to work as a marketer or dream about being an entrepreneur yourself, marketing is just what you need.
Visual content is on the rise. Apart from that, there are many other reasons to study visual marketing in college.
The Audience Prefers Graphics
The first and main reason to master the art of visual content is that the audience craves it. In today’s digital world, people prefer graphics to text. Marketers use this fact to trigger engagement and achieve their objectives.
Here are a few stats to confirm that graphics play a huge role in every campaign’s success.
- Facebook publications that contain images get 87% of all interactions that take place on this network.
- Tweets with graphics get retweeted 150 times more often compared to posts that only contain text.
- Blog posts that feature photos, GIFs, or videos get 650% more engagement compared to posts that offer plain text.
These are only a few of the many stats that prove the power of graphics.
Faster Transmission of Information
Another big reason to study visual marketing is that it ensures a much faster transmission of information compared to other, static types of content. According to studies, the human brain absorbs 90% of information through visual signs, and we cannot ignore such data.
When a person sees an image, his or her brain can interpret it in 13 milliseconds and process the obtained information 60,000 times faster than if they gained the same data in the form of text. That is, if you know how to use the right graphics in your campaigns, you can deliver the message to your targeted audience much faster. Respectively, this will boost the effectiveness of your campaigns and help obtain better results.
Studies show that graphics can expand “human bandwidth”, enabling one to absorb, comprehend, and synthesize even large amounts of information more efficiently.
This concept has significantly transformed the learning industry. Knowing that the material accompanied by images facilitates improved comprehension of the information, schools, and colleges are now using visual explanations to boost students’ results. This fact can also be used to your benefit in terms of marketing.
Today, when the world is highly saturated with content, cutting through the noise and ensuring that the audience comprehends the message you deliver can be rather tough. And that’s one more reason to learn visual marketing.
Better Retention of Information
Graphics not only allow grasping the information faster but also help the audience remember it better.
A marketing campaign is not worth much if it only delivers the message but doesn’t make the audience keep it in mind. Therefore, the use of visuals that are proven to help people retain the information better and longer is a smart strategic move that can boost the effectiveness of the entire campaign.
Overcoming Small Attention Spans
When building a marketing campaign, you typically want to get your message out there and make it visible to more people. Eventually, it all gets down to ensuring that they don’t just see your message but actually listen to it. And that’s one more thing that graphics can do for you.
Each of us gets tons of content every day. Respectively, as the amount of data grows, the attention spans decrease, making it much harder to grab and keep the attention of a consumer.
According to stats, today, people get distracted on average in eight seconds. In terms of business, it means that you either manage to grab the audience’s attention in such a small time, or they will go past you, and your campaign will fail.
With so limited attention spans, you need a quick and yet effective way to deliver the message, and the best solution is visual marketing.
Did you know that it is the same part of our brain that is responsible for processing emotions and graphics? Well, you know it now. In terms of engagement with the audience, this means that when your prospects see some images or videos, it triggers their emotions along the way.
If you learn how to use it right, you can create content that connects more deeply with your prospects. Respectively, you will get even more engagement and ensure that your marketing goals are met.
Making Use of Versatility
Many of us are used to thinking about visual content in the framework of online marketing. However, it is much more versatile than that.
All the perks of visual content apply to offline marketing as well. Whether online or offline, images, animations, videos, and other types of visual content offer you an effective way to communicate with customers and potential buyers, engage them, and drive sales.
As was already said, people are naturally inclined to react better to visual information rather than to text-based information sheets, static print signs, or even face-to-face conversations. Therefore, incorporating digital signs into your offline marketing campaigns can bring all the same benefits.
The Bottom Line
For decades, we’ve been told that “content is king.” Today, this statement is still relevant, but as the world keeps spinning, the needs and interests of the audience change. And marketers have to adjust to these changes to ensure the success of their campaigns.
Today, visual content plays a huge role in marketing. There are plenty of stats, examples, and studies to confirm this. After reading this article, you understand why it matters so much. And, hopefully, you’ve found your reasons to study it in college!