Started to send your news, but it gets into the wrong folder. According to statistics, 45.56% of all emails in the world are junk mail, probably your message got in this number too.
Why do emails go to spam? There can be many reasons, and they are related to the content, frequency of sending, quality of the base, and other things.
According to the TechnologyAdvice survey, 45.8% of subscribers complain about emails if they are sent too often, 36.4% of people complain if they don’t subscribe, 31.6% of readers complain if the content is irrelevant to them, and 10.4% complain if it isn’t personalized.
Let’s break down the full list of problems that can lead to complaints and offer solutions to ensure that your promotional offers end up only in your Inbox.
Why Emails Get In Spam
The Recipient Didn’t Give You Permission To Send The Information
But you send it anyway. Therefore, when a user sees an unsolicited message and realizes that he knows nothing about your company, he is likely to immediately complain to the sender.
This scenario is possible if:
- You automatically fill in the box agreeing to the processing of the subscriber’s data and sending him promotional offers. It’s better not to do so, he must check this box himself.
- You send ads to the address the customer specified when placing an order on the site. This is forbidden, you should always ask for permission to send promotional materials like Playamo does this while offering users to subscribe for newsletters related to slot machines or gambling in general.
To avoid this problem, place the consent form in a prominent place and let the person fill it out themselves.
The Audience Doesn’t Understand What They’re Signing Up For
Why do messages come in spam in this case? Perhaps your subscription process is too confusing and people don’t know what to expect from the newsletter.
Of course, when the first emails with unexpected content start coming in, they’re likely to either unsubscribe or send them to spam.
The Complicated Process Of Unsubscribing
If you turn the system into a quest, people will start actively complaining about the sender. So if they want to unsubscribe from receiving your newsletters, give them the option to do so easily.
First, make sure the email has an unsubscribe button, usually placed in the footer. You don’t need to hide the unsubscribe link or call it something else.
How you can simplify the process:
- Don’t ask for authorization on the site in order to unsubscribe a person.
- Don’t have multiple unsubscribers so they don’t have to unsubscribe from each one individually.
- You can offer to unsubscribe from a certain mailing rather than from all messages. For example, if you have many different headings, you could ask if he wants to unsubscribe from just one or all of them at once.
Unoptimized Frequency Of Sending
You may be sending information too often. People don’t like to be attacked with promotions every day.
What should you do if emails end up in spam for this reason? Find the optimal frequency for your audience and business area.
If you look at research, 33.3% of marketers send emails weekly, 26.67% send them several times a month, and 13.33% send them several times a week, daily, and monthly.
How often do you send emails? You have to test. For example, deliver newsletters once a week and gradually increase the number of sends.
Another way is to let the subscriber choose how often he wants to read the newsletter.
Lots Of Pictures And Not Enough Text
Pictures make the email much heavier and mailers start treating such emails with caution. This is related to the fact that spammers usually write text directly on the pictures so that special filters will not detect a violation and will not block the mailing.
It’s better to maintain a balance – don’t write the entire text on the picture, but put it into the body of the email and follow the structure so that the descriptions and photos complement each other.
Low Engagement Rate
Subscribers don’t interact with your messages in any way, which may raise the mail service’s suspicion of spam. If there are more inactive addresses in your database than active ones, it’s a bad sign for mailers.
Here are some tips to help increase reader engagement:
- Work on the topic. Create an intrigue, ask a question the user will want to know the answer to or make a joke.
- Structure the text. Break it up into paragraphs, highlight any thoughts you want, and add headings and subheadings. This makes it easier for the recipient to look at the email, and thus understand what you’re writing. Don’t be afraid to use colors and be creative.
- Add buttons. They visually look better than text links, and you just want to click them. And mobile email app users will thank you because they’re easier to click.
- Make sure the layout looks right. It may not show up in the email service the way it does in the HTML editor. That’s why you should always use the preview function and send a test version of the email to your email address to check if everything is okay.
- Segment your audience. If you send subscribers the same promotional offers, it won’t get you anywhere. If you want your content to be read and less likely to complain about the sender, it’s worth thinking about creating segments. For example, you send selections of baby products to people who don’t have children. The good outcome is that you will simply be ignored, and the bad outcome is that you may be complained about.
Links To Suspicious Sites
These are pages with bad reputations or those that spread viruses. You will probably ask, “But how does this affect me?
Why is my email getting spammed and how do I fix it?” You may not have known about the site’s problems and left a link to it in your email. It’s best to link only to verified pages you trust.
Mailers are also suspicious of senders who use link shorteners because illegal programs or viruses can hide behind such addresses. You should use them with caution.
Sending From A Free Domain, Like Gmail Or Yahoo
If you send out information in this way, it’s a sign to filter that your emails are unsolicited mail. Why? Free domain names are not designed for corporate messaging. Companies are taking a big risk if they send their offers this way.