Woodworking can be a very satisfying activity. It is one of those skill sets that results in a tangible finished product that you can look at and be proud of. While woodworking is a hobby for many Honey Brook, Pennsylvania residents, it is also a profession for some.
Running a woodworking business is not easy, nor is running any type of business. You have to contend with other competitors, the changing needs of customers, and the rising costs of materials in the construction industry. Add all those factors together and you have a big uphill battle to make your woodworking business a long-term success.
Sometimes, success is just a matter of having the right systems in place. If you know the business generates great products, then the things holding you back may have to do more with how you run the business. Let’s talk about what your company may be missing that is holding it back from success.
A Safe Workshop
Companies rely on talented individuals to carry out their operations, from production to marketing to sales. If you cannot attract the most skilled workers to your business, then it will be hard to compete. As a woodworking business, the condition of your workshop could be impacting whether or not people want to work for you. Is the building up to safety standards and local codes?
Are there frequent tripping hazards or old equipment that could easily cause a devastating injury? Is there a woodworking dust collector to help purify the air and prevent workers from breathing in sawdust or other pollutants? Designing a safe workspace can convince better talent to work for your business, so make sure you make changes that will put potential employees at ease in the workshop.
The tools you use to produce for customers are critical, especially for a woodworking brand. Everything from manual tools to handheld power tools to heavy equipment is necessary for your business model, and if you are not using the right tools, then it can be difficult to keep employees safe and customers happy. While you have a tight budget to balance, one of the areas worth investing money in is better equipment. Newer machines and tools tend to be safer than some of their older counterparts, so you can worry less about workplace accidents. Additionally, newer equipment usually has higher output and greater longevity, so you can keep up with customer demand for years to come. Older equipment may slow down production, increase repair costs, and even put workers in danger.
Project Management Software
A woodworking business relies entirely on projects for revenue. You have a client that has a specific need, and you will only get paid if you provide the product they want. It is easy to run into trouble with clients if projects get delayed or mismanaged. As the owner of the business in Honey Brook, PA, it is up to you to develop better systems for project management, and the simplest way to do this is to use the right software program. These programs can handle task assignments, project timelines, team communications, client feedback systems, and other tasks involved in running a woodworking project.
Woodworking is a type of business that can leverage video marketing to its advantage. To show potential clients that you know what you are doing, you can put out video content on YouTube, Facebook, Instagram, and other social media to demonstrate your expertise. It is also a great way to provide tips to amateur woodworkers, offering professional services for bigger projects. You could take advantage of live streaming on YouTube to give a behind-the-scenes tour of a project. A 60-second how-to video for simple woodworking tasks could generate a lot of attention for the brand on Instagram. Release a short testimonial video from a happy client that includes before and after photos to share on Facebook. Video marketing could become your most powerful advertising tool.
Every business owner is well aware of the extent of their company’s expenses. Between the workshop, tools, materials, equipment, insurance, salaries, and other operational costs, you probably do not have a lot of money to spare to grow your woodworking brand. What could provide the financial boost you need? Outside investors. People who want to play a role in building your woodworking business could provide an influx of cash that could be invested in the areas where you see a need. The key to securing investors is writing a strong business plan and knowing how the money will be used to generate further success. Investors must be convinced that their money will be used wisely and turn into more money for them.
Could Your Business Thrive in 2024 With These Strategies
It may not be a wise idea to try implementing all these changes at once. Whether or not they could work will depend on your business model. However, it is plausible that you could adopt several of these strategies over time to promote growth for your Honey Brook, PA woodworking brand. Whether you focus on workplace safety, video marketing, or securing outside investment, these adjustments could be what tips the balance in your favor going forward.