As a business owner, you’ll be acutely aware of marketing. Without it, your business will struggle to be successful, and likely will never really get off the ground. Despite this, marketing is often the first thing that gets cut from budgets and is consistently underestimated and underfunded.
Many business owners don’t understand the extent to which marketing is tied to growth and revenue, mostly because it requires upfront investment and is more of a long-ball game.
Results won’t come in straight away, and sometimes, they may not come at all because a campaign has failed. It’s very much a case of trial and error, and it’s this margin for error that means a lot of companies don’t want to try.
Not investing in marketing will save you money in the very short term, but eventually, you’ll start to lose money as a result. With this in mind, you need to cover all your bases and establish a solid marketing campaign early on.
There are lots of types of marketing, some of which may work better for your business than others. If you’re new to marketing and want to maximize your exposure, here are four of the best ways you can market your company.
1. Social Media
It’s no secret that social media is starting to dominate life as we know it. From the rise of influencers to being an easy way to stay in touch – social media is here to stay, and it also just so happens to be one of the best ways you can launch your marketing campaign.
It tends to work best for B2C companies who want to interact and engage with their customers easily, but in theory, it can work for everyone. Businesses can be just as influential online as standalone personalities (think about Duolingo on Tik Tok and Wendy’s on Twitter). With the right tone and ability to connect with your audience, social media can quickly become a leading asset for your business.
You can grow organically with persistence, but if you want to generate more leads and raise your profile faster, look into paid campaigns. You can spend as much or as little as you like, and either way, you should see results fairly quickly!
2. Brochures
The world might be moving to a more digital platform, but there’s still very much a place for printed literature like brochures and leaflets. The reason physical copies of product catalogs and available services work so well is that you can place your business directly in front of the people you want to target.
Unlike email campaigns, there’s no risk of your offering getting lost in a never-ending inbox. This is particularly useful for B2B companies, but if you’re a local B2C business, it can work for you, too.
3. PPC
Moving back to the digital side of things, investing in a PPC (pay per click) campaign is a great idea. Paired with a good SEO strategy, you’ll be able to get to the top of Google or as close as. If you struggle organically, PPC is a good way to boost brand awareness and ensure internet users are seeing your ads when they search for something. The potential for huge returns is certainly there, but like most marketing, you will need to make an initial investment.
4. Signage
If your business has a physical presence, make sure you spend a good amount on signage. Not only does this help people associate your branding with your location, but it can also help drive footfall if you’re in a more remote or confusing location with lots of other companies nearby.
These are just four of the best ways to market your business. You might choose to use one or all of these techniques, but whatever you choose, it’s better than using none and will definitely help you in the long term.
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