The Kickass Entrepreneur
  • About
  • Blog
    • All Blogs
    • Create Wealth (Investing)
    • Entrepreneur Interviews
    • Featured Top Posts
    • Growing Profits
    • Growing Revenues
    • Marketing
    • Positive State of Mind
    • Real Estate Investing
    • Retirement
    • Sales
    • Selling your Business
  • Book
  • Courses
  • Podcast
  • Resources
  • Contact
The Kickass Entrepreneur
Subscribe
The Kickass Entrepreneur
  • About
  • Blog
    • All Blogs
    • Create Wealth (Investing)
    • Entrepreneur Interviews
    • Featured Top Posts
    • Growing Profits
    • Growing Revenues
    • Marketing
    • Positive State of Mind
    • Real Estate Investing
    • Retirement
    • Sales
    • Selling your Business
  • Book
  • Courses
  • Podcast
  • Resources
  • Contact
  • Marketing

How to Set Your Company Apart Through Visual Brand Language

  • April 20, 2022
  • 215 views
  • 5 minute read
  • Rene
a group of associates checking on the laptop
Share
Tweet
Share

Uniqueness is the holy grail of brand building, as every business wants to gain the edge over rivals in the same marketplace, and being distinctive is crucial when developing a robust brand identity.

One of the best ways to achieve this is through the impactful use of visual brand language. But what does this mean exactly, and how can modern companies go about standing out from the crowd?

The Components of Visual Brand Language

There are a few elements that come together to make up the way that your brand is expressed and interpreted visually.

The most obvious example is of course the brand logo, which is often the first thing that prospective customers will encounter. It needs to make a good impression, and also be unique enough to be memorable.

Other aspects include everything from the corporate colors you pick to the way you format content and even the name of the business itself, as well as the products and services you offer.

This makes visual brand language an all-encompassing consideration. It is also why it is worth working with a branding agency in Manchester UK, or one which is local to you, so that you can get expert input and advice as you set about building or revamping your brand.

Your Industry and Company Ethos Must Be the Starting Point

One mistake it’s easy to make when analyzing the approach to taking to representing your brand visually is overlooking the expectations of your target audience.

Things like the industry you occupy and the ethos, ethics, and mission statement of your organization have to be taken into account first and foremost. If not, you might end up with a visual identity that clashes with all other aspects of your company. This might make you unique in your marketplace, but it won’t necessarily be helpful in terms of generating growth and achieving traction.

In simple terms, if your company is involved in or aligned with sustainability in some way, reflecting this in your identifying factors makes sense. Likewise, if your brand is consumer-focused and has a broad range of demographics in its sights, approachability will be vital.

Basically, being different for the sake of it, and ignoring the immutable elements of the niche you occupy, won’t be conducive to good brand building.

Of course, this all requires you to have a handle on who your audience actually is. If you aren’t certain on this point, doing customer research and asking for feedback will stand you in good stead.

Your Rivals Can Guide Your Decisions

Before you can set your company apart through visual brand language, you need to know what you are up against. Researching the brand identity of your main competitors is informative, allowing you to see where you can do things differently, and also giving you clues as to how certain branding decisions can succeed or falter, depending on the company and the context.

Again, it is a good idea to use your findings as a blueprint for your own branding, without going too far in the other direction. Competitors will have had a hand in shaping the aforementioned customer expectations, so knowing what other visual identities are out there is advisable.

Your Tone Is Influential

There has to be consistency in terms of your brand’s visual identity and the tone you take in everything from your marketing materials to your social media posts and your customer support emails.

If the visual language you use is friendly and approachable, but your tone is overly formal, professional, or impenetrably wordy, this will generate a jarring juxtaposition that will confuse customers.

As such, you need to think about the ways in which your visual identity connects with and combines alongside the cavalcade of other factors that are at play in your brand building.

If you are struggling with this, it’s helpful to break down the elements that will define your brand tone into three main concepts.

These can be straightforward and unambiguous, such as sustainability or cost-effectiveness. They can be more nebulous, such as passion or persistence.

Whichever you choose, these concepts can form the foundation for your brand tone, as well as the visual language you deploy alongside this.

Color Is Captivating

It’s impossible to discuss visual brand language without analyzing the use of color. Many of the most recognizable brands in the world have managed to monopolize certain hues and color combinations, to the point that they are inseparable from the brand itself, no matter where they might appear.

Obviously, it’s unreasonable to expect up-and-coming brands to master color immediately in this way, but it is still a prime example of how careful, subtle choices can have a marked impact on how a company is perceived and whether it lingers in the minds of consumers.

Color has to be interwoven with all of the other elements discussed earlier, such as the expectations that come with your industry and your ethos. It must also be used consistently and liberally, appearing not only in your logo but in as many other contexts as you can think of.

Change Is Always Possible

The last point that you need to absorb is that attempting to set your company apart through visual brand language is not always going to be achieved successfully on your first attempt.

You need to be willing to try things out, see how they perform, assess whether they are connecting with your audience, and make changes if they still leave something to be desired.

All brands evolve and change, and after a certain amount of time, a refresh will be needed to ensure your company feels relevant and vital, rather than archaic and outdated.

The important thing to avoid is complacency. Brand identity matters more than you know, and standing out from the crowd in the right way can cause your company to skyrocket, even if there is not a lot separating you from your competitors in other areas.

____________________________________________________

Some other articles you might find of interest:

Understand how you can maximize your time to grow your business:

Time Is Money And Your Most Valuable Resource. Use it Wisely to Build Your Business

Looking for effective ways to drive and increase traffic to your startup website?

SEO Traffic Guide To Boost Your Blog Rankings

Looking for effective ways to drive and increase traffic to your startup website?

3 Top Reasons Why Startups Fail and How Not to Become a Victim

Thank you for your interest in THE KICKASS ENTREPRENEUR'S GUIDE TO INVESTING. Three Simple Steps to Build Massive Wealth with your Business's Profits. Please check your email to confirm the book download. Form: 400529

There was an error submitting your subscription. Please try again.

Related Posts:

  • The Rise of Visual Content: 7 Reasons to Learn Visual Marketing in College
  • Brand Identity vs Brand Image: Crucial Differences You Must Be Aware Of
  • How to Choose a Good Brand Name
  • How to Think Bigger Than Your Brand to Grow Your Enterprise
  • How to Make a Great First Impression for Your Brand
  • How to Grow a Big iGaming Brand: Fundamentals
Share
Tweet
Share
Rene

Previous Article
how to become wealthy
  • All Blogs
  • Create Wealth (Investing)
  • Featured Post for Main Menu

The Entrepreneur’s Secret to How to Become Wealthy and Build a Personal Fortune

  • April 19, 2022
  • Jeff Wiener
View Post
Next Article
a hand shake between two persons
  • All Blogs

Five Tips for a Successful Client-Agency Relationship

  • April 20, 2022
  • Rene
View Post
You May Also Like
amazon optimization
View Post
  • Marketing

Top 6 Benefits Of Renting A Hybrid Meeting Room

  • May 24, 2022
  • Frances
a lady in front of a computer
View Post
  • Marketing

13 Tips For Realtors To Find The Best CRM Software

  • May 3, 2022
  • Rene
Get Paid to Advertise on Your Car
View Post
  • Create Wealth (Investing)
  • Marketing

The Essential Guide on How You Can Get Paid to Advertise on Your Car

  • May 2, 2022
  • Vaughn Torralba
a lady filming herself
View Post
  • Marketing

The Best 7 YouTube Channels for Entrepreneurs

  • April 27, 2022
  • Rene
advertising signage
View Post
  • Marketing

How a Startup Can Hit the Ground Running With Its Advertising Endeavors

  • April 27, 2022
  • Rene
business plan
View Post
  • Marketing

Best Tactics: How to Organize Photography Business Plan Step By Step Guide

  • April 27, 2022
  • Rene
tok upgrade
View Post
  • Marketing

Best TikTok Tools to Improve Your Marketing

  • April 27, 2022
  • Rene
a device beside a sheet of paper
View Post
  • Marketing

Why Sales Data Intelligence is the Best Co-Worker You Can Have

  • April 22, 2022
  • Rene

Join 6,472 Entrepreneurs That Get My Business Building and Wealth Creation Posts by Email

I can teach you how to build a successful, profitable business, and turn that into millions in personal wealth.

Thank you for your interest in THE KICKASS ENTREPRENEUR'S GUIDE TO INVESTING. Three Simple Steps to Build Massive Wealth with your Business's Profits. Please check your email to confirm the book download. Form: 400529

There was an error submitting your subscription. Please try again.

We won’t send you spam. Unsubscribe at any time.

Recent Posts
  • programming laptop 1
    How to Learn Programming Better and Faster
    • May 24, 2022
  • card 2
    What Poker Can Teach You About Winning In Business
    • May 24, 2022
  • coins and bills 3
    Managing Money: The Laws to Keep in Mind
    • May 24, 2022
  • pwd sign 4
    Making Your Office Accessible For Disabled Workers
    • May 24, 2022
  • amazon optimization 5
    How an FBA Audit Can Help You Recover Money from Amazon
    • May 24, 2022
Featured Posts
  • how to become wealthy
    The Entrepreneur’s Secret to How to Become Wealthy and Build a Personal Fortune
  • Most Profitable Small Businesses
    27 of the Most Profitable Small Businesses to Open in 2022
  • Become a Decamillionaire
    How to Become a Decamillionaire, Grow your Net Worth to $10 Million, and Join the 1% Club
Categories
  • All Blogs (861)
  • Canadian Financial Products (4)
  • Create Wealth (Investing) (106)
  • Entrepreneur Interviews (21)
  • Featured Post for Main Menu (4)
  • Featured Top Posts (23)
  • Financial and Investment Calculators and Economic Data (83)
  • Fitness (1)
  • Growing Profits (61)
  • Growing Revenues (98)
  • Growing Revenues (63)
  • Marketing (78)
  • Millionaire and Business owner interviews (2)
  • Positive State of Mind (64)
  • Real Estate Investing (13)
  • Retirement (13)
  • Reviews (12)
  • Sales (14)
  • Sell Me This Pen (7)
  • Selling your Business (13)
  • Startup Ideas (6)
  • Technology (8)
  • Top Products (4)
  • Uncategorized (45)
Follow us
Author
Jeff Wiener
Jeff sold his company to private equity in 2017 and is now semi-retired. Jeff spends time…

    CHECK OUT MY BLOG, AND SUBSCRIBE

    about
    The Kickass Entrepreneur

    Expand Your Business, Improve Profits, Create Wealth

    Expand your business, improve your profits, and create wealth. Each one of the three can be elusive goals. Follow the right steps, and you, too, can create financial independence. It is possible … you just have to take the right steps.
    NAVIGATION
    • About
    • Blog
      • All Blogs
      • Create Wealth (Investing)
      • Entrepreneur Interviews
      • Featured Top Posts
      • Growing Profits
      • Growing Revenues
      • Marketing
      • Positive State of Mind
      • Real Estate Investing
      • Retirement
      • Sales
      • Selling your Business
    • Book
    • Courses
    • Podcast
    • Resources
    • Contact
    TAGS
    apartment BATNA Business business failure business growth business sale Capitalization Rate CAP Rate cash cash flow Creating Wealth Discipline entrepreneur entrepreneurship excel extra cash Featured goal setting Growing Business investing investment real estate M&A marketing Marketing KPIs Mergers and Acquisitions | M&A | Entrepreneur Blog Millionaire millionaire next door mistakes MUR Peter Principle Profit profitability real estate retirement revenue Revenues sales sales management Semi-Retirement Blog | Entrepreneur Blog | Small Business Blog small business Stagnant stocks success Thomas Stanley wealth
    RECENT ARTICLES
    • pwd sign
      Making Your Office Accessible For Disabled Workers
      • May 24, 2022
      • No comments
    • amazon optimization
      How an FBA Audit Can Help You Recover Money from Amazon
      • May 24, 2022
      • No comments
    • Make an Extra $500 a Month
      How to Make an Extra $500 a Month on the Side in 2022
      • May 23, 2022
      • No comments
    • man doing lecture
      10 Different Ways to Acknowledge, Celebrate, and Reward Your Staff
      • May 19, 2022
    • business partner
      Finding the Right Partner for Your Business
      • May 19, 2022
    • online teaching
      How To Make Money With Online Courses: Learn From The Billionaire Way
      • May 18, 2022
    The Kickass Entrepreneur
    • Coaching
    • Book
    • Blog
    • Contact
    • Privacy Policy
    • Terms
    • Disclaimer
    • Facebook
    • LinkedIn

    Input your search keywords and press Enter.