There may be a considerable amount of insecurity surrounding various industries, but as found by the Forbes Agency Council, one phenomenon is doing a roaring trade: that of virtual events.
3 Reasons Why Virtual Events Are A Sound Investment For Savvy Businesses
Even prior to the current global health situation, virtual events had grown exponentially in popularity, with the industry worth a whopping $78 billion in 2019.
If you have a new product or service to launch, investing in a top-level virtual event is an excellent way to reach a wider audience than a physical event could access.
These are just a few reasons why they can form part of an innovative marketing strategy.
The Rise Of Remote Work
A study by Growmotely has found that 74% of professionals expect remote work to become part of ‘the new normal.
Around 97% of employees interviewed over the last year reported that they do not wish to return to the office full-time, with technologies such as cloud storage, team management tools, and video conference software and apps mean that teams are ‘getting the job done’ without the need for lengthy and costly commutes or high office rental fees.
Virtual events are an excellent way to bring individual teams together, but they can also be used to reach clients and B2B collaborators.
Virtual Events The Future Of Exhibitions
Many industries – including those in the gastronomy, fashion and tourism sectors – have had to forego holding and attending exhibitions to view relevant products and services.
Today, the rise of the virtual booth means that companies can invite clients and collaborators to ‘visit’ their virtual stands, and view products, and initiate communication via instant messages or video conferences.
The aim of virtual booths is to obtain more leads, connect with others, reach a wider audience, and save costs while providing key information to audiences on a 24/7 basis.
The Rise Of New Technologies
Technologies such as augmented reality (AR) and virtual reality (VR) have made virtual events more immersive, dynamic, and entertaining than ever before – so much so that audiences look forward to new features that excite and engage them (more, at times, than ‘the real thing’).
VR can have great utility for specific industries – including healthcare – with doctors enjoying virtual demonstrations of new technologies and their application to surgery and patient care. In 2020, a plethora of successful events embraced these and other technologies (including Mixed Reality and Extended Reality tech).
These included the Tribeca Film Festival, the F8-Facebook Developers Conference, and Microsoft Build. This year, watch out for the Digital Marketing Solutions Summit (on May 13), the Digital Enterprise Show (May 18 to 20), and the Digital Cinema Summit (June 2).
Virtual events are here to stay, owing in on small part to the important role played by remote work in the age of the new normal. Their benefits include cost-effectiveness and high-tech features such as virtual booths and virtual and augmented reality experiences.
Many events have recently taken place utilizing virtual tech, so if you need a little inspiration, attend a virtual event yourself – there are many exciting ones taking place in the upcoming months.