The highest percentage of viral content is housed on Instagram.
8 Smashing Tips For Creating Viral Instagram Images
Instagram speaks a visual language. Every viral Instagram image tells a story; it delivers a message to the viewer. It is this relatability of the pictures on Instagram that attracts attention, that draws traffic.
Whether you are an influencer, a photo-blogger, a brand, or a budding business, the aesthetics heavy side of Instagram can be leveraged effectively to create images that truly communicate with the viewer.
Read this article to find out how Instagram images can be created to be instantly popular.
How To Create Instagram Images That Go Viral
If you truly wish to connect with the Instagram audience, there is a lot of due diligence to be done to create images that spark viewer interest immediately. Just follow this simple guideline to get the best out of Instagram.
Set A Goal
Before you proceed to blindly take pictures, take a step back and breathe. Think about your goal.
What do you want this image to accomplish on Instagram (apart from getting popular)? Think of these things:
- Is the picture an advertisement for your products?
- Is the picture your photoblog?
- Do you seek to call the audience to action through this picture?
Orienting your photography process to align with your Instagram page goals helps create a highly concise, targeted Instagram feed for your brand. The pictures resonate perfectly with your brand ethos, generating more impressions per view.
Research, research, research!
Remember, information is power. It is important to have unique selling points for your content – but it is equally important to know how your competitors are doing it. When composing a photograph for Instagram to go viral, do the following research:
- Look for brands or people that have a profile similar to yours. See the kind of Instagram images they are posting and how popular these images are. For all you know, competitor’s resources can give you inspiration in all sorts of ways to create viral content.
- Get to know how their philosophy reflects in the images they publish online. If you are trying to create viral content, your images must also follow the same cohesiveness.
- Do some research for your own brand as well. What is your target audience? What kind of images would you be posting to Instagram?
- The image you compose should be suitable to view by your target audience; it should incite relatability and emotion in the viewers. The contents of your image, therefore, should be in line with the mentality of your target audience.
To find competitors to research, you can use Instagram itself. You can find competitors using the explore page and hashtags. You can also use listing sites to find competitors to research.
These can range from sites that list Instagram accounts for sale to influencer marketplaces to blogs that list the best niche accounts.
For a platform vastly open to creativity like Instagram, quality always outweighs quantity. Posting three images a week wouldn’t be as rewarding as posting one well-composed image per week.
Before you start composing your Instagram image, play with ideas. Check out various themes, color palettes, grids, and other aesthetic tools to create a visually stunning composition.
Often, photo bloggers decide beforehand to follow fixed theme/color palettes or ideas for a certain period of time to achieve a uniform Instagram grid.
Not only does this make the image look good on the profile screen, but also makes the profile itself look very well thought out and planned. It creates a good impact on viewers.
Compose The Background
Not all Instagram images are photographs. Many viral images are basically just simple posts composed really well, using backgrounds and templates that pop.
For your posts as well, experiment with using different backgrounds or vector elements to enhance your post. Make your background synchronize with the mood of your post – blues for somber moods, yellows and oranges for positive posts, and so on.
A background image, when chosen with care, adds to the visual beauty of an Instagram image.
Templates help you place your images, text, captions, and other post elements in a sorted manner in a post. Using templates cleans up the clutter in a post, helping you achieve crisp content with the potential to become viral.
Compose The Text
If your Instagram image is going to have text overlays, there are a few things you need to keep in mind to get great results:
- Fonts. Any text reads better when the font used complements the rest of the composition. For example, think of a dark, gloomy castle against the moonlight, and text typed in gothic fonts over it – paints the perfect picture, right? Choose fonts with care.
- Illustrations. Creating a viral campaign on Instagram often requires composing posts with not just great images and text, but with subtle illustrations as well. Think up commissioning a little doodle that accentuates your post – or draw one yourself.
You can easily overlay attractive text on your images with tools like Stencil.
Ideas don’t always lead to the same or a single result. Instead of announcing one winning idea for any post, create a list of top five or top three, and compose five/three posts.
This way, you would be able to see the end result of each one and pick the best to adorn your feed. The remaining versions can be saved for other purposes, or to post on other social media platforms.
Publish Different Versions
Creating different versions of the same content enables you to show diversity to the viewers on Instagram: you can publish separate versions of the same post to Instagram Stories, Highlights, and feed. Instagram stories have a rectangular format, which enables you to get more flexible with this version and add more information.
Instagram comes equipped with performance metrics counters for each piece of content published to it. Keeping a track of these metrics enables you to plan your content better, based on what kind of posts are fetching you more impressions. Instagram has an insights tool where you can see how each post performs and its demographical metrics.
Content that goes viral on Instagram follows a simple formula: it is exactly what the viewers want to see.
Good research, an eye for aesthetics, and a knack for creativity – the three pillars of a viral post – are all that is needed to create a viral post.