Making any banner for your business should be a top priority as it helps increase the visibility of your products or services.
More importantly, you want your customers to get sufficient information covering your services. To achieve that, you’ll need your banner to be eye-catching.
Achieving all of these will require some work, as well as some essential tips you must apply. In this post, we’ll guide you on making the right vinyl banner for your business.
Also, for any consultations related to banners, including creation and other services, take a look at 1 Day Banner.
Vital Steps To Make A Vinyl Banner For Your Business
● Decide Where The Banner Will Be Located
The first thing to look out for is where you’ll be mounting them. Consider who’d be seeing them and what they’ll be doing afterward.
This will help you decide what information will be displayed on it. This should also help you pick the right fonts, banner size, and number of words. Lastly, take note of the dominant color in the background.
● Decide What You Want To Write On The Banner
After you’ve completed the above step, it’s time to create a copy of what will appear on the banner. If it’s going to be in a train or an indoor eatery, you’d easily decipher that your audience will likely spend some time reading.
If the banner will be on the roadside, you’d better make sentences as brief as possible. But whatever may be the case, fewer words and more visuals will do the job.
● Choose The Material Of The Banner
Many people are oblivious to the fact that indoor banners and outdoor banners can’t be used interchangeably. Deciding on this information before contacting the designer will help them choose the materials they’ll use rightly.
Outdoor banners are usually made to be a little bit weightier than indoor banners. This makes them more able to withstand the elements. However, you can use outdoor banners inside with no damage. But using indoor banners outside will make them fade quickly and get damaged.
● Consider The Readability Of The Words
After you’ve decided where to place your business banner and what you want to be written on it, the font size comes in as vital. If you are mounting your banner on the second floor of a building, people on the streets below should be able to read the words comfortably.
Also, you might want to avoid fonts that are too stylish. Plain text will make the letters and words easily readable by your intended audience.
Lastly, consider the background color and how they contrast with the color of the letters. Simple tip: light-colored font should be on dark-colored background, and vice versa.
● Information Order (hierarchy)
You want people to see the most important piece of information on the banner first. Basic information such as the company’s name, location, services, and products should stand out from the rest. You might want to make their fonts look bigger.
Also, colors with high contrast against the background can make them appear more visible. More importantly, avoid using too many fonts to make some messages look different from others.
● Designing
This part of the job is left for your designer. However, you can still try your hands on something new if you have the needed equipment. You can also check online for customizable templates if you’re not knowledgeable in the area.
With a ready-made template, all you’ll have to do is add your message with the desired fonts. You might also do a few drags-and-drops if unsatisfied with the layout. Lastly, if you’re having difficulty finding a format, we recommend Illustrator and Adobe Photoshop.
Conclusion
Your target audience’s attention is of utmost importance when creating a business banner. So, make your visuals stand out from the background.
Always remember that the conciseness of messages is essential, and using message hierarchy makes the key information look bold.
But even with the information above, you can make huge mistakes without basic photoshopping skills. So, contact a professional designer and give them your ideas or specifications.
