The growing interest in plant-based eating started at around the turn of the millennium – a time in which two important phenomena occurred: a push for healthier eating by international chefs like Jamie Oliver, and the publication of a plethora of studies showing the benefits of plant-based foods.
Vegan Entrepreneurship Continues To Rise
Vegan diets have been found to help boost heart and gut health, and they are strongly linked to better mental health.
These days, of course, the interest in plant-based lifestyles goes way beyond food. From fashion to jewelry and travel to beauty, a plethora of industries and entrepreneurs have embraced veganism in response to big demand.
The plant-based industry was estimated to have a worth of $4.3 billion in 2020, and it is projected to reach $8.3 billion by 2025.
Veganism Goes Beyond Food
Many companies – think fashion by Stella McCartney, makeup by Jeffree Star or KVD Beauty, or luxury hotels such as the Hilton London Bankside, SwaSwara, or Fivelements – have all gone vegan, showing the deep commitment that consumers have to a cruelty-free lifestyle.
Stella McCartney, known primarily for her innovative fashion collections that shine at Big Four fashion shows across the globe, is also profoundly dedicated to sustainability. The firm uses materials like faux fur, organic cotton, and recycled materials – and it is one of many entrepreneur-led firms that perfectly reflect the values of their founder.
For the visionaries behind these companies, veganism is an exciting movement that seeks to educate and enlighten as well as simply provide products and services.
Vegan Entrepreneurs Inspiring With Their Passion
Many successfully vegan entrepreneurs and businesses – think Swedish jewelry firm Akind, Australian bag company Ahimsa, and Copenhagen-based underwear brand Organic Basics – have paired up with influencers to share knowledge both about their products and about veganism itself.
Check out the powerful messages in vegan blogs such as Fashion by Compassion by Salma, Style Destino by Shruti Jain, or Ethical Elephant by Vicky Ly.
If you are a vegan startup, follow their lead. If you wish to build brand awareness and make a true difference to your target market, then setting up a vegan blog, telling your story, and building your niche should be prioritized.
After taking care of administrative matters (such as registering and hosting your blog), work on creating cracking content that is value-driven and visually appealing. Ensure you rank highly in search results by using the right keywords and working on factors such as content depth and backlinks.
Finally, contact vegan influencers operating in your niche, offering exchanges, coverage on your website, and samples of your products in return for a review or endorsement.
If you have a passion for veganism and you already have an existing business – think kitchen appliances, accessories, or dietetics – think of how you can incorporate vegan values into your business or make a smooth transition to a purely vegan-based business model.
For instance, if you make kitchen appliances, creating a line of items for cooking vegan dishes (think vegetable dryers, vegetable steamers, or cold-pressed juicers) may expand your target market while fulfilling a rising demand.
Veganism is more than an offering of specific foods and products, of course: it is a lifestyle that is closely related to a commitment to health, wellbeing, and environmental sustainability. Your values should be consistent across the board if your ideas are to be embraced by a savvy vegan community, so you might consider making changes to your standard lines as well.
Plant-based lifestyles have grown vastly in popularity and they are predicted to continue their ascent. From food to fashion, appliances to beauty, there is a wide array of products and services that tap into the demand for a kinder lifestyle.
Whether you are starting a new company or you are already a successful entrepreneur wishing to make a deeper commitment to veganism, think of how to inspire your target audience.
This can be achieved through a push for awareness, working alongside leading thinkers and influencers, and a passion for pushing boundaries through invention and innovation.