Over the past few years, artificial intelligence (AI) has gone from being a lesser-known technology to one that’s been implemented in seemingly every industry.
Due to the flexibility of AI tools, there have endless use cases, helping everyone from financial managers to marketing teams to optimize their workflows and increase productivity.Anik Singal, a veteran of the marketing industry, has had a long journey in this sector over the last 20 years.
Having self-taught himself the marketing skills that launched his career, similar skills which he now teaches in his online learning modules, he is in tune with all the current marketing trends.
Recently, Anik has turned to the world of AI, testing out different legit AI marketing tactics to see their effectiveness. In this article, we’ll dive into AI integrations into the field of marketing, looking at where artificial intelligence is most effective and where marketing teams are still holding off.
Let’s dive right in.
The Need To Adapt In Marketing
The marketing industry is one that continually evolves and changes, especially due to its close connection with emerging technologies and trends.
For marketing experts, having an awareness of what new tools are arriving on the scene is of vital importance, as it allows them to rapidly assimilate new ideas and platforms into their tech stack.
One of the most monumental changes in the marketing industry that we’ve recently seen is the arrival of artificial intelligence. Anik noticed its prevalence shortly into the spike in usage, just as ChatGPT began to rapidly acquire users.
Taking note of its incredible potential, Anik began to experiment with legit methods of using artificial intelligence in his workflows.
After some experimentation, he found a core set of methods that he could include in his daily workflow. Beyond just streamlining current practices with AI, his team is even currently developing their own AI tool which will automate a process to save money each month.
By diving head-first into new trends, Anik exemplifies one of the leading traits that people in marketing need to have: adaptability.
Using Artificial Intelligence To Develop Legit Books
As an entrepreneur that sells courses for a living, Anik has always focused on making his information as accessible to everyone as possible.
While his online course platforms provide an easy way of getting involved in a modular learning system, he also recognizes the power of books for sharing information.
Anik has written several books over his career, many of which are widely available for users to read and take experience from. Most recently, he’s been playing with artificial intelligence as a way to speed up the research and writing process of creating new books. In one Facebook Reel, he discussed creating a book in less than five hours by using ChatGPT.
Instead of spending months reading all of the top books in a field, he asked ChatGPT to summarize the lessons that readers take from the top 5 books in an industry. From there, he prompted it to find a few additional points that those books weren’t yet covering.
By turning this automatically generated research into an outline, he had gone from zero research to an entire book outline in a matter of minutes. From there, he continued on to then use ChatGPT to write the first chapter, demonstrating the power of these AI tools to contribute to the marketing workflow.
Instead of taking several months to write a book or hire a ghostwriter, Anik was able to cut down the process to a matter of hours. With this, he could deliver his marketing knowledge to a larger audience with less of an upfront time cost to himself, helping to streamline the delivery of these new eBooks with his ideas.
Generating Copy With AI
Many other marketing teams have been experimenting with generational artificial intelligence in a similar way. Instead of hiring a specialized copywriter to create marketing content, teams can use ChatGPT and other similar tools to create content in much less time.
While many teams have pointed out that the quality of the content is still very basic, the speed with which it can deliver AI’s biggest advantage. Similar to Anik’s experience in getting ChatGPT to write him a book, the time saved can be converted into other areas, helping to accelerate workflows and streamline development.
ChatGPT isn’t the only tool helping marketing teams, with seemingly a new tool popping up every single day that focuses on a different area of the marketing workflow.
Using AI To Develop Legit Educational Modules
In a recent interview with Anik where he discussed his experiences in the marketing industry, he discussed the place of online education and how it will be radically altered by artificial intelligence. Anik sees a day where AI tools become so effective at collecting information and personalizing it that they will be used to create bespoke education courses.
Instead of taking generalist courses, students will be able to input their specific interests within a field. From there, an AI tool could collect relevant information and create entire university-level courses with ease.
Not only does this allow students to access a much more personalized form of education, but it also helps to streamline courses as students can prioritize the most important information for themselves.
As artificial intelligence tools continue to innovate, we’re likely going to see even more people incorporating them into the world of education. If the education industry becomes more streamlined, absolutely everyone will benefit. AI technology is far from new in the education industry, having already been present for over a decade.
Due to its history with AI, it’ll be one of the fastest industries to fully adopt these new technologies. After its adoption, the same level of 1:1 classes that are available through online learning services will have even fewer barriers, creating a world where people can learn for as little as possible.
As more people achieve higher levels of education through this training, the quality of workers in every field will equally increase. When this happens, industries from marketing to finance will start to rapidly enter periods of high productivity and innovation.
Final Thoughts
Over the years, the marketing industry has shaped and reshaped itself time after time. Closely following the development of new technologies, the marketing sector will incorporate emerging tech to facilitate productivity and progress.
As we’ve seen, progress isn’t always a straight line, with new technologies failing to make the impact they promise. However, in line with the opinion of experts like Anik, artificial intelligence is here to stay.
