Instagram has in recent times become more than just a social media application. It has provided people an opportunity to earn money with a very different aspect.
Although it is not as easy as it seems to be, you can definitely achieve your target by following just a few simple tips.
If someone uses Instagram to just connect around with people that’s another case but if you want to use it for your business you need to optimize your account so that it can reach as many people as you would want.
In this post, we will be going to discuss some basic tips that you must follow and how you can optimize your account to grow your business on Instagram.
1. Turn to a Business Account
If your account is switched to a private account, you must at the first point switch it to a business account. You can also create a new account if you do not wish to continue with the old one.
The content posted on a private account is only visible to users who follow you which is very limited. When you turn to a business account, the content you post is visible to everyone. This also increases your chance of being seen in the explore feed to your prospective audience.
Apart from this, a business account has a lot of other features that a private account does not have. It provides insights about the activities and engagement on your profile which helps you better understand and create different strategies to promote your account.
This option also allows you to add a contact option on your profile which is quite helpful especially if you are a business so that your customers can directly contact you for any queries.
2. Choose a Thoughtful Username
Although this is something that is to be thought of as important, some people do not. Your username can even help you make a distinct identity on Instagram.
If your username is creative and interesting it might attract more people to visit your profile and engage with your posts.
However, it is also important that you choose a username that is relatable to your niche or category of business. Choosing an irrelevant username might lead to not getting very good prospects.
Moreover, even if Instagram has an option of changing your username, it is suggested that you do not use it. Especially when you have gained a good audience, changing the username, again and again, might lead to a decline in your growth.
3. Invest in Social Media Marketing
Social media marketing would help you build a plan to effectively connect to the intended market. This will help you create a marketing strategy that helps you earn quality followers that engage and interact with you and your content.
Instead of focusing on increasing the count of members to portray reliability, this would help you focus on the actual advantageous aspect.
If you are a business try focusing on your prospective customers rather than just trying to increase the number of followers. The number won’t add any value if they don’t buy your products.
4. Try Different Ways to Interact With Your Audience
If you think that creating and posting content regularly solely can help you grow your brand, you might be making a mistake.
You must find a way to always keep your audience engaged while you must also directly interact with them.
There are a lot of features on Instagram that help you directly connect with your audience. You can try replying to as many comments as possible to interact with your audience and also make them feel wanted.
This also makes your audience feel that you know their worth and in return, they would even interact with you and your brand more.
You can use other features like Instagram Live, to directly come in touch with all your followers and interact with them. You can have a Q&A session or anything you want to engage your audience in to help you grow.
5. Make Up Your Profile
Make sure you focus on your profile. Your followers follow you for your reason, they know what you post and what value you add to them.
However, when reaching a new audience, a user, for instance, sees one of your posts in the explore tab. If the user likes your post it is quite obvious he would visit your profile.
Put your efforts into making up a good bio for your profile. Add one of your best pictures as the profile photo. You can even use different fonts or MegaFamous line breaks for your bio to add a distinct look. This purpose can also be fulfilled with numerous apps and tools available these days.
If you have an appealing profile, it increases the chance of any user following you. Also, have an active calendar according to which you post consistently so that anyone visiting your profile sees all the latest updates and content about you.
6. Have an Aesthetic Looking Feed
Just after your profile, your feed is the next important thing that must look appealing in your feed. If a person visits your profile, after seeing your profile picture and reading your bio, what’s next?
It is definitely your feed that would catch the user’s attention. You must make sure you have a visually appealing and aesthetic feed that would compel the visitor to follow you.
You can use a combination of different tones and themes for your feed that makes it look catchy and exciting. This may even engage users for a long period of time which definitely helps you increase your reach on the platform.
Conclusion
These were a few tips that could be really helpful for you while starting up a business account on Instagram. Follow these tips to optimize your account and see your growth on the platform quickly.
These tips would definitely help you reach your objectives for the platform sooner and increase reach and engagement on your account.
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