Business is all about improving your profits and ensuring that your competitive advantage in the market is well sustained. It’s mainly so for eCommerce businesses to ensure that they’re well exposed online. In the digital age, utilizing online platforms to establish your business brand is logical since most people have access to the internet.
This fact calls for businesses to optimize their website with the right digital marketing strategies.
Suppose you’re an eCommerce business owner in 2022, and you haven’t leveraged modern processes for online business. In that case, you might have to undertake a complete overhaul of traditional techniques that might derail your business’s success online. It would help if you leveled up your processes to match your competitors.
Thus, giving you a solid competitive advantage. Ensuring that you employ up-to-date marketing strategies and business processes will help you gain and retain customers to boost your sales in the long run.
If you’re interested in knowing how you can transform your eCommerce business, here are essential tips for you:
1. Leverage Enterprise Resource Planning (ERP)
An ERP is a business software that helps your organization manage and optimize its processes. Therefore, if you’d like to have an efficient and seamless flow of activities, you need to consider eCommerce ERP integration.
With an ERP, you can manage your daily processes like accounting, supply chain operations, procurement, risk management, compliance, and project management. An ERP effectively supervises all these processes from a central point and facilitates the easy flow of information from one department to another.
In addition, modern ERPs have embedded enterprise performance management software that helps you plan, budget, predict, and generate reports related to your financial information.
ERPs have many advantages for your business, like avoiding errors that arise from manual systems and improving customer service. Since your business is online, ERP systems facilitate an excellent buying experience, increasing sales and profits.
Your customers can access accurate real-time information on product pricing, stock levels, payment options, and shipping data. You can automate online orders to avoid manual entry of data.
Furthermore, ERPs offer convenience to your suppliers and customers because ERPs can be integrated with online card payment services. At the end of a transaction, you can ensure customer satisfaction.
2. Start a Blog
Blogging is an effective way of exposing your online shop, though many business owners overlook it. You need to know that blogging is time-consuming and requires SEO skills. As a result, you need to have a professional blogger write your posts if you aren’t capable. SEO competency is critical to boosting your ranking on search engine results pages (SERPs).
In addition, generate content covering different fields such as marketing, information technology, business, and medicine, among other areas. The aim is to avoid limiting your blogs only to promotional content concerning your products. A wide range of information will attract many leads to your website.
Moreover, ensure that you post blogs consistently, not once in a while. Consistent posting will give your audience the impression that you are a reliable source of helpful information and that you’re not only posting blogs seasonally to take advantage of a particular event.
The quality of your content should be well-curated, engaging, educational, and informative. Some of the best types of blogs preferred by search engine algorithms are e-guides, ‘how-to,’ and checklists. Blogging weekly and sending monthly newsletters is a good blogging routine. It will keep your readers intact and wanting more periodically.
3. Make Your Website Mobile-Friendly
Nowadays, many people like shopping using their smartphones or tablets. As a result, it’d be a misguided idea to assume that your target customers will use computers while shopping or navigating your website. Thus, ensure that your website is well optimized to support mobile phone users.
You may lose many customers to your competitors if your website isn’t accessible via phone. Hence, it’ll reduce your sales and affect the preference of your online shop as the first preference of potential customers. So if you want to cater to all customers, consider optimizing your website for mobile users, allowing seamless mobile access.
4. Use Scarcity Selling Tactics
This psychological selling strategy can generate positive results by encouraging your customers to act swiftly. It’s a technique that employs a sense of urgency called FOMO (fear of missing out) to lead your visitors to buy. In this strategy, you may use techniques like:
- Displaying limited availability
- Conducting time-sensitive offers with free shipping
- Flash sales
When your customers see that there’s a limited number of stocks for a particular product, they will decide right away to buy that thing they need for them not to miss out. It proves to be an effective marketing strategy for most businesses today.
5. Re-Targeting and Re-Marketing
It’s not guaranteed that every visitor to your online store will buy the product they searched for. The reality is that you may have so many bouncing customers. To attract them back, you can try the re-marketing and re-targeting strategy. In this case, you should send them promotional notifications when they’re online if they accept to receive your notifications.
When re-targeting your visitors, you may include incentives such as discounts to encourage them to purchase.
Competition for visibility and customer retention online has gone a notch higher. As a result, it calls for more intentional and tactical ways of attracting and converting your leads. Putting into work the strategies discussed in this article, such as introducing an ERP system, blogging, making your website mobile-friendly, and re-marketing can be a game-changer that yields miraculous results.