Local SEO is vital to smaller businesses operating on a regional level. While the other type of SEO pays more attention to searches across the country and sometimes even globally, local SEO emphasizes appearing on SERPs in a particular location.
You can use this strategy for marketing your products, brand, and services to local customers and leads.
Many studies and reports have suggested that local search is potent for small businesses. According to these studies, forty-six percent of all Google searches are seeking local information.
If you haven’t optimized your business for local search, you are missing out on potential customers who may otherwise shop in your area. Local SEO is critical to make your business stay relevant in the cut-throat competition.
What Is Local SEO?
Local search engine optimization or local SEO is the practice of optimizing the web presence of your business for increased visibility on all the localized organic search engine results.
Prominence, proximity, and relevance are the three most essential elements of local search. Local SEO employs an extensive range of technical efforts to enable businesses to show up for relevant searches in the local proximity of their business.
It doesn’t matter if you are a big or small business, you can maximize profits when you use local search engine optimization for your business.
What is the Importance of Local SEO?
The importance of local SEO for your business can be understood with the following points:
Local SEO helps you reach more customers.
- Local SEO finds customers who are already searching for your products and services.
- It helps you increase traffic for your website.
- Using local SEO, you reach your target audience efficiently and improve conversion rates.
- Local SEO helps you create overall brand awareness.
- You can create a user-friendly website and reduce costs per acquisition.
- Local SEO is essential for continuous business growth.
How to Increase Local SEO for Your Business?
Considering the increasing competition among entrepreneurs, you must promote your business in such a way that it reaches out to a maximum number of audiences. And that’s where a local SEO strategy will help you.
You can get in touch with professional SEO services, and they will design an effective local SEO campaign for your business. Here are some strategic tips that they may discuss with you to increase the local SEO for your business.
Get Yourself Registered on Google
The first step to strategize local SEO for your business is to create a Google My Business Account. When you optimize your Google listing, the odds of ranking higher and getting visibility increase extensively.
To get access to your business profile, you will need a Google My Business Account associated with the concerned profile.
You should provide all the requested information in the My Business account dashboard, and Google will add it to your business profile.
The same information will appear in the Google Search local results, Google Maps, and Google Search Knowledge Panel.
When you plan on optimizing your business profile on Google, make sure to create the account and then verify ownership of the business.
The information that you provide must be accurate and up-to-date. It is a good idea to include your hours of operation, logo, all the acceptable payment methods, plenty of images, and other information.
Seek Reviews from Your Happy Customers
If your customers are happy with your brand, products, and services, urge them to write a review to increase your online presence on a local level.
Getting customer reviews for your business not only optimizes your presence on the search engine but also encourages more local customers to make the most of your services.
According to a recent survey, around 85 percent of the buyers rely on online customer reviews while shopping for products and services.
You can urge your customers to leave a positive review on your Google account. If your online presence spreads to social media platforms, ask your customer to write reviews on your
Facebook and Instagram page and share them on your stories and posts so that all the local customers notice them. Respond to the reviews professionally. If the testimonials are negative, do not forget to address them.
Create Your Content Around Local Events and News Stories
If you can create your content around any local event or news story, it will help you grab customer attention. This underrated strategy has worked for many businesses, and it is about time you use it to attract people to your brand.
You can write a blog post around the local events, activities, and news stories and share them on your social media platforms. Another way is to set up location-specific web pages on your website using high-quality local content.
Work on the Mobile Optimization
As per a recent report, people today surf more on their smartphones than on websites. Mobile visits have grown from 57 percent to 63 percent, whereas overall desktop surfing has shrunk to 37 percent in the last two years.
The traffic from local searches can be lucrative. When you optimize your mobile SEO, you can reach more people. SEP professionals can help you optimize your website for mobile.
Pay Attention to Little Details
Many people end up overlooking small details when uploading an image, posting a blog, or using any other information for optimizing their website.
Ignoring such little details can cost you later. HTML elements like meta titles, meta descriptions, and others are as critical as the content and image you post on your website.
The little details you add to your website have a good weightage in optimizing your search results. Ensure that the details you put are in tandem with the local market, and do not go against it.
Optimize Title Tags Using Local Keyword
Another remarkable strategy that will help your local business reach is optimizing title tags with the use of local keywords.
When your potential audience looks for something, they usually type a local keyword like geographic area, i.e. Los Angeles.
Take Part in Local Forums and Marketplaces
Last but not least, you need to understand what your potential audience is looking for.
And a great way of comprehending your target audience and market is by spending your time where they are. This also includes your online presence.
Ensure that you register your brand, product, and services in all the local forums and directories.
This can help you learn their opinions, expectations, and demands. It further helps you in designing business strategies to suit all their needs.
Today, local SEO has become a vital tool for any start-up, small business, or large organization to gain huge profits.
Work on the above-listed strategies with the assistance of an SEO professional and watch your business grow by leaps and bounds. All the best.