The Kickass Entrepreneur
  • About
  • Blog
    • All Blogs
    • Create Wealth (Investing)
    • Entrepreneur Interviews
    • Featured Top Posts
    • Growing Profits
    • Growing Revenues
    • Marketing
    • Positive State of Mind
    • Real Estate Investing
    • Retirement
    • Sales
    • Selling your Business
  • Book
  • Courses
  • Podcast
  • Resources
  • Contact
The Kickass Entrepreneur
Subscribe
The Kickass Entrepreneur
  • About
  • Blog
    • All Blogs
    • Create Wealth (Investing)
    • Entrepreneur Interviews
    • Featured Top Posts
    • Growing Profits
    • Growing Revenues
    • Marketing
    • Positive State of Mind
    • Real Estate Investing
    • Retirement
    • Sales
    • Selling your Business
  • Book
  • Courses
  • Podcast
  • Resources
  • Contact
  • Uncategorized

Tips for Creating Effective Video Ads

  • March 3, 2022
  • 450 views
  • 5 minute read
  • Rene
a lady uses a camera for video ads
Share
Tweet
Share

Creating video ads is one of the best ways to build your brand and develop a presence on social media. When you create video ads, you’re giving people something that’s creative and can get their attention quickly.

Video ads help customers see how a product or service could fit into their life or how it solves a problem they might have. They give context, in addition to being visually compelling.

As a tool, video ads tend to help quickly build a sense of brand recognition and trust with the people who see them. Videos are appealing to multiple senses, and they’re immersive for the person watching them.

There are certain best practices to follow if you want truly captivating ads in video format, however.

Start With Your Audience

Video ads, at their core, need to follow the principles of other types of effective marketing campaigns. This means your audience is what you use to drive everything you do.

You need to know who your targeted audience is and which video format is most likely to engage them and generate leads.

What are the messages your audience responds to? What resonates with them, and which social channels and platforms should focus on, based on where your targeted audience is hanging out?

Choosing a Platform

There isn’t one best platform for video ads—again, it’s about your audience, as well as your goals.

As you choose platforms, consider the following:

Facebook Gives You Flexibility in How You Create and Run Ads

You can do anything from a quick snippet ad to a full commercial. You can also use videos that you publish on Facebook as native ads on other places like your homepage. One shortcoming of Facebook is that the overwhelming majority of users don’t watch videos with the sound on.

You have to consider this in your design. For example, you’ll need captions and subtitles. On Facebook, you can create landscape and portrait feed videos, live streaming videos, and Facebook stories, which are disappearing content.

Instagram Is Very Well-Suited to Video Ads, but They’re Not Like a Typical Commercial

Instead, what often works well on Instagram is the creation of videos that are similar to user-generated content. That means you’re showing off how products are used. You also have a one-minute limit on videos. Particular options on Instagram include landscape and portrait feed video, Instagram stories, Instagram Live, IGTV for longer-form content, and Reels for short-form content.

Twitter Offers Options for Stories Content

Which Are Twitter Fleets, Live Stream, and Also Landscape and Portrait Feed Video.

LinkedIn Video Options

Include Live Streams and Landscape Feed Videos

YouTube Does Have a Huge Audience

And you can use your existing video content to get more return on your investment from it.

TikTok Is Incredibly Popular, Particularly Among Younger Users, but Older People Are on It Too.

When you create a TikTok campaign, there’s the potential to reach millions of users. When you’re using TikTok, you want your campaigns to be short and to the point, and you also want to have fun. Add sound effects and music and strategic, readable text. A strong call to action like direct links is also a big one on TikTok. There are five styles of TikTok ads—in-feed, brand takeovers, TopView, brand hashtag challenges, and brand effects.

Pinterest video ads are integrated into the feeds of users so that they appear right alongside organic pins.

You can make ads in standard or max-width sizes. They automatically start playing when they’re in a user’s home feed, and they can be viewed in a larger format, replayed, or played with audio. What’s great about Pinterest is that the audience is high-intent and ready to make purchases. If you haven’t run ads on Pinterest before, you have to set up a Business account.

Focus on Stories Instead of Sales

No matter which platform you’re using, make it a goal to focus on telling stories rather than sales with your ads.

That means that you’re never making a hard sell. You’re creating value for your audience in some way or engaging them outside of simply trying to direct them to buy a product.

You can tell a story about your brand or how your product or service can help your audience. Think about what you can do for your targeted audience.

Have Goals for All of Your Video Marketing

Anytime you’re taking on a new marketing or advertising project, you need to have concrete goals. What do you want your videos to accomplish?

Set just a few goals initially so that you don’t overwhelm yourself.

For example, maybe your first goal is brand awareness.

You want people to start to learn more about who you are and what you offer.

Keep It Short

Unless you’re doing something that’s more in-depth on a platform like Facebook or YouTube, you’re best off keeping your videos short.

For example, your videos on Instagram can only be 60 seconds anyway, and you might want to trim this in half. HubSpot found that Instagram videos that get the most comments are only around 26 seconds on average.

Include Subtitles

An estimated 83% of people watch videos on mute. If you want people to get a full experience for any of your video content, you have to optimize for people who are listening without the sound. The best way to do this is to add subtitles so your audience knows what’s happening.

Consider Your Captions

Finally, the video itself is going to bring engagement, but you also want your captions to be high-quality.

For example, when you’re using video ads on Instagram, put effort into your captions.

Around 1000 to 2000 characters for a caption on Instagram seems to be a sweet spot to generate the most engagement.

You can go with a witty tone or stick with an informative caption. You might also want to go into details about whatever the product is that you’re advertising or cover the service in a more in-depth way.

Trial and error with video ads are ultimately going to be your best asset as far as figuring out what works and on which platforms you should focus the majority of your attention.

____________________________________________________

Some other articles you might find of interest:

Understand how you can maximize your time to grow your business:

Time Is Money And Your Most Valuable Resource. Use it Wisely to Build Your Business

Looking for effective ways to drive and increase traffic to your startup website?

SEO Traffic Guide To Boost Your Blog Rankings

Looking for effective ways to drive and increase traffic to your startup website?

3 Top Reasons Why Startups Fail and How Not to Become a Victim

Thank you for your interest in THE KICKASS ENTREPRENEUR'S GUIDE TO INVESTING. Three Simple Steps to Build Massive Wealth with your Business's Profits. Please check your email to confirm the book download. Form: 400529

There was an error submitting your subscription. Please try again.

Related Posts:

  • 11 Simple Tips to Creating an Effective Ad for Entrepreneurs
  • 8 Smashing Tips For Creating Viral Instagram Images
  • Top 5 Tips for Effective Social Outreach for Recruitment
  • Video Marketing Trends 2022: How to Monetize Video for Business
  • Tips To Create an Effective and Successful Display at Your Next Trade Show…
  • Your Guide to Creating and Recording Payroll
Share
Tweet
Share
Rene

Previous Article
credit cards
  • All Blogs

Understanding KYC and Its Importance in Banking

  • March 3, 2022
  • Rene
View Post
Next Article
a delivery truck
  • All Blogs

Will Shipment Services Ever Rule the World?

  • March 3, 2022
  • Rene
View Post
You May Also Like
pwd sign
View Post
  • Uncategorized

Making Your Office Accessible For Disabled Workers

  • May 24, 2022
  • Frances
cyrptocurrency
View Post
  • Uncategorized

How Investing From Home Is Made Easier Using ASIC Miners From CoinMining Direct

  • May 18, 2022
  • Frances
cryptocurrency
View Post
  • Uncategorized

How Investing From Home Is Made Easier Using ASIC Miners From CoinMining Direct

  • May 13, 2022
  • Frances
View Post
  • Uncategorized

Easy Ways to Make Money From Home

  • January 23, 2022
  • Jeff Wiener
Mechanical Engineer
View Post
  • Create Wealth (Investing)
  • Uncategorized

How An Engineering Student Can Pay Off Student Debt and Have $100K Saved Before 30!

  • December 18, 2021
  • Ashley Jenkins
View Post
  • Uncategorized

Debt Free Story

  • December 15, 2021
  • Jeff Wiener
social media apps
View Post
  • Uncategorized

How to Use Social Media for Your Business in 2021

  • November 10, 2021
  • Rene
Side Hustles
View Post
  • Uncategorized

7 Awesome Side Hustles To Make Money Online

  • October 13, 2021
  • Jeff Wiener

Join 6,472 Entrepreneurs That Get My Business Building and Wealth Creation Posts by Email

I can teach you how to build a successful, profitable business, and turn that into millions in personal wealth.

Thank you for your interest in THE KICKASS ENTREPRENEUR'S GUIDE TO INVESTING. Three Simple Steps to Build Massive Wealth with your Business's Profits. Please check your email to confirm the book download. Form: 400529

There was an error submitting your subscription. Please try again.

We won’t send you spam. Unsubscribe at any time.

Recent Posts
  • programming laptop 1
    How to Learn Programming Better and Faster
    • May 24, 2022
  • card 2
    What Poker Can Teach You About Winning In Business
    • May 24, 2022
  • coins and bills 3
    Managing Money: The Laws to Keep in Mind
    • May 24, 2022
  • pwd sign 4
    Making Your Office Accessible For Disabled Workers
    • May 24, 2022
  • amazon optimization 5
    How an FBA Audit Can Help You Recover Money from Amazon
    • May 24, 2022
Featured Posts
  • how to become wealthy
    The Entrepreneur’s Secret to How to Become Wealthy and Build a Personal Fortune
  • Most Profitable Small Businesses
    27 of the Most Profitable Small Businesses to Open in 2022
  • Become a Decamillionaire
    How to Become a Decamillionaire, Grow your Net Worth to $10 Million, and Join the 1% Club
Categories
  • All Blogs (861)
  • Canadian Financial Products (4)
  • Create Wealth (Investing) (106)
  • Entrepreneur Interviews (21)
  • Featured Post for Main Menu (4)
  • Featured Top Posts (23)
  • Financial and Investment Calculators and Economic Data (83)
  • Fitness (1)
  • Growing Profits (61)
  • Growing Revenues (98)
  • Growing Revenues (63)
  • Marketing (78)
  • Millionaire and Business owner interviews (2)
  • Positive State of Mind (64)
  • Real Estate Investing (13)
  • Retirement (13)
  • Reviews (12)
  • Sales (14)
  • Sell Me This Pen (7)
  • Selling your Business (13)
  • Startup Ideas (6)
  • Technology (8)
  • Top Products (4)
  • Uncategorized (45)
Follow us
Author
Jeff Wiener
Jeff sold his company to private equity in 2017 and is now semi-retired. Jeff spends time…

    CHECK OUT MY BLOG, AND SUBSCRIBE

    about
    The Kickass Entrepreneur

    Expand Your Business, Improve Profits, Create Wealth

    Expand your business, improve your profits, and create wealth. Each one of the three can be elusive goals. Follow the right steps, and you, too, can create financial independence. It is possible … you just have to take the right steps.
    NAVIGATION
    • About
    • Blog
      • All Blogs
      • Create Wealth (Investing)
      • Entrepreneur Interviews
      • Featured Top Posts
      • Growing Profits
      • Growing Revenues
      • Marketing
      • Positive State of Mind
      • Real Estate Investing
      • Retirement
      • Sales
      • Selling your Business
    • Book
    • Courses
    • Podcast
    • Resources
    • Contact
    TAGS
    apartment BATNA Business business failure business growth business sale Capitalization Rate CAP Rate cash cash flow Creating Wealth Discipline entrepreneur entrepreneurship excel extra cash Featured goal setting Growing Business investing investment real estate M&A marketing Marketing KPIs Mergers and Acquisitions | M&A | Entrepreneur Blog Millionaire millionaire next door mistakes MUR Peter Principle Profit profitability real estate retirement revenue Revenues sales sales management Semi-Retirement Blog | Entrepreneur Blog | Small Business Blog small business Stagnant stocks success Thomas Stanley wealth
    RECENT ARTICLES
    • pwd sign
      Making Your Office Accessible For Disabled Workers
      • May 24, 2022
      • No comments
    • amazon optimization
      How an FBA Audit Can Help You Recover Money from Amazon
      • May 24, 2022
      • No comments
    • Make an Extra $500 a Month
      How to Make an Extra $500 a Month on the Side in 2022
      • May 23, 2022
      • No comments
    • man doing lecture
      10 Different Ways to Acknowledge, Celebrate, and Reward Your Staff
      • May 19, 2022
    • business partner
      Finding the Right Partner for Your Business
      • May 19, 2022
    • online teaching
      How To Make Money With Online Courses: Learn From The Billionaire Way
      • May 18, 2022
    The Kickass Entrepreneur
    • Coaching
    • Book
    • Blog
    • Contact
    • Privacy Policy
    • Terms
    • Disclaimer
    • Facebook
    • LinkedIn

    Input your search keywords and press Enter.