In today’s high-tech world, any business looking to grow and leapfrog its competitors must embrace and adopt modern technology.
How Businesses Can Leverage Technology to Grow In Today’s Hi-Tech World
Following the Covid-19 global pandemic, every industry has realized how essential technology is in driving growth and profitability.
From analytics to business process optimization, several trending innovations are becoming the most preferred digital assets for every enterprise.
Connected gadgets and the Internet of Things (IoT) have shown tremendous promise in the business sector as companies like Google, Fitbit, and Apple are pushing solutions for business automation.
According to business leaders from various industries, here is how enterprises can leverage technology to steer growth.
Adopt Cloud Technology
As many enterprises struggle to stay afloat with the persistent impacts of COVID19, companies are becoming more agile by utilizing technology to automate time-consuming tasks and eliminate expensive overhead.
According to Scott Gallupe of 403Tech, “By using various cloud services, such as Microsoft 365, companies can stay connected with their employees and customers from wherever they are in the world through an internet connection.”
Microsoft 365 provides:
• A full email service.
• Collaboration.
• File sharing.
• A phone system replacement tool known as Microsoft Teams plus a file-sharing tool called Microsoft SharePoint Online.
These suites provide easy access and provide real value for today’s small businesses.
Joe Cannata of Techsperts, LLC shares similar sentiments. According to Joe, “As a Managed Service Provider, we consistently emphasize cloud-based communications and computing.
Basically, these technologies allow companies and their employees to effectively communicate and sustain productivity no matter their location.”
He further added, “Instead of wasting vital time physically traveling to meet with clients or customers, you can now embrace cloud video conferencing technologies.
Employees don’t have to waste valuable time commuting to work but instead use the time productively.”
Invest In Virtualization & Security
Mike Shelah of Advantage Industries believes that investing more in virtualization and less in physical office space is the sure way for small businesses to grow.
“You may assume this is obvious after grappling with Covid-19 for the last 16 months, yet many companies still insist on bringing their staff back into the office,” said Mike.
Instead of sticking to the old ways of doing business, companies can utilize smartphone apps, laptops, and virtualization to reduce employee stress and enhance productivity.
By fully embracing virtualization, you can save money on rent and other office expenditures and invest more in improving your employees through training to drive industry and role-specific growth.
“To keep your remote teams engaged and motivated, you can still organize virtual teambuilding events. Most importantly, invest in tech infrastructure, training, and insurance to keep your business up and running,” added Mike.
Jack Smith, MCP, of initial.IT also reiterates that cloud collaboration, video conferencing, and VPN connectivity have extended the small business network, creating many opportunities to grow.
Geography is no longer an obstacle when attracting talent, collaborating with other companies, and gaining ground in other markets and Geos.
“Utilizing security technologies has equally become paramount to succeeding in the new hi-tech marketplace.
Failure to upgrade your firm’s security mindset is catastrophic, and companies that take security seriously will thrive,” added Jack Smith.
Embrace Unified Communications Solutions (UCaaS)
Technology has made it seamless for companies to reach out to target audiences and potential customers through various forums like Reddit, Facebook, Linkedin, etc. According to Ashu Singhal of Orion Network Solutions, “Small businesses should deploy a strong but easy to use Unified Communications solution (UCaaS).
It allows your team to easily interact internally and use all channels (email, office, text, and phone) on the go while staying in touch with your prospects and leads.”
Leveraging Offshore Technical Staff
Business growth often requires technical people. According to Alexander Freund of 4IT, “After having significant challenges hiring technical staff in South Florida, we engaged an EO (Entrepreneurs’ Organization) partner and built a technical staffing operation in Cebu, Philippines.
The offshoring effort was not aimed to save money, but rather find a way to quickly scale our business, provide staff redundancy for our US-based office, and provide 3rd shift technical support for our 24×7 customers.”
To enhance communication across the board, 4IT runs its entire telecommunications on Microsoft Office 365 Business Voice, eliminating the need to use hard phones or corporate phone systems anymore.
The company added a host of extra cybersecurity features such as mandatory multi-factor authentication and 24×7 SOC as a service to enhance security.
“Our employees can literally work from anywhere there is an internet connection just as effectively as they would from our corporate office,” added Alexender.
Improve Automation
Ian Brady of Steadfast Solutions suggests that automation with technology and proper systems and processes is the key to business growth.
“Assemble a list of all time-consuming manual processes and figure out an appropriate automation solution.
Other than the tech bit, ensure the entire process guide and quality control is wrapped around it,” said Ian.
He further added, “A good example of efficient automation over the recent history is conveyancers.
Before the pandemic, they used reams of paper and complex processes. They have since transitioned to electronic systems and interfaced with titles offices and banks.
As a result, they have grown significantly as they can now offshore different areas with no impact on quality.”
Ilan Sredni of Palindrome Consulting, Inc. also shares the same sentiments that technology facilitates growth through automation and streamlining of old fashion processes.
“In today’s New World, having a remote workforce that utilizes technology can deliver board products much quickly and efficiently,” said Ilan.
According to Kenny Riley, Technical Director of Velocity IT, “Every business looking to grow should have some form of marketing automation and a CRM system to communicate with existing customers and market its products or services to prospects.”
Get Expert Support to Grow Your Business!
At Ulistic, we recognize you have several choices when it comes to choosing a tech solution that will place your business on a growth trajectory.
The landscape is filled with marketing agencies full of promises and hope. We always recommend that you do your homework right, read reviews, and talk to previous clients to help you make informed decisions for your small business.
If you have any questions regarding the appropriate tech solution for your specific industry, contact our team today!
