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What are BATNA and WATNA and Invent Options for Mutual Gain

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What Are BATNA And WATNA And How Do You Invent Options for Mutual Gain to Win in Negotiations?

August 7, 2019
Jeff Wiener

Before I dive into what are BATNA and WATNA (two very strange sounding acronyms), and how you invent options for mutual gain, I want to illustrate by explaining that I…

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Growing Revenues
Selling your Business

How to Start All Negotiations Like a Champ. You Must Know This One Thing

September 10, 2018
Jeff Wiener

I was having an interesting conversation with a client recently. The client, let’s call him Zack, was about to enter into a rather important business negotiation worth potentially tens of…

Negotiation

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