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Negotiation

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What are BATNA and WATNA and Invent Options for Mutual Gain
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What Are BATNA And WATNA And How Do You Invent Options for Mutual Gain to Win in Negotiations?

  • December 9, 2020
  • Jeff Wiener
Before I dive into what are BATNA and WATNA (two very strange sounding acronyms), and how you invent options for mutual gain, I want to illustrate by explaining that I…
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What are BATNA and WATNA and Invent Options for Mutual Gain
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How to Start All Negotiations Like a Champ. You Must Know This One Thing

  • September 10, 2018
  • Jeff Wiener
I was having an interesting conversation with a client recently. The client, let’s call him Zack, was about to enter into a rather important business negotiation worth potentially tens of…
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Jeff Wiener
Jeff sold his company to private equity in 2017 and is now semi-retired. Jeff spends time…

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