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What are BATNA and WATNA and Invent Options for Mutual Gain

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What Are BATNA And WATNA And How Do You Invent Options for Mutual Gain to Win in Negotiations?

August 7, 2019
Jeff Wiener

Before I dive into what are BATNA and WATNA (two very strange sounding acronyms), and how you invent options for mutual gain, I want to illustrate by explaining that I…

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Selling your Business

How to Start All Negotiations Like a Champ. You Must Know This One Thing

September 10, 2018
Jeff Wiener

I was having an interesting conversation with a client recently. The client, let’s call him Zack, was about to enter into a rather important business negotiation worth potentially tens of…

Negotiation

What Are BATNA And WATNA And How Do You Invent Options for Mutual Gain to Win in Negotiations?

How to Start All Negotiations Like a Champ. You Must Know This One Thing

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