Although we generally don’t accept guest posts on The Kickass Entrepreneur, we do accept and actively solicit entrepreneur interviews for our entrepreneur interview series. You can review some of the latest submissions to gain some perspective on the types of questions that need to be answered.
We’re looking for an entrepreneur to tell their story, but, the story must be compelling. So let’s review what compelling means:
Everyone can demonstrate their successes. Let’s talk about the challenges
The successes are great. All readers want to know that you’ve experienced some success, after all, that’s what entrepreneurship is all about. But, being an entrepreneur is a tough job. Starting a business, and putting it all on the line, takes guts, and lots of hard work. Success doesn’t come easily. So what’s even more important is to understand your challenges. The times when you wanted to throw in the towel, and what made you continue, and how you did as a result.
Don’t just explain what you did. Explain how you did it.
We’re not looking for your life story. The submission should be between 1,100 and 1,300 words, but, when you highlight something that went well, perhaps an acquisition, or, tripling of revenues inside a year, it’s great to that it happened, but, what’s even more compelling is the HOW. How did you do it?
Own Your Mistakes
Did you make a mistake along the way? Of course you did! We all do, and that’s normal. Tell us about your mistakes, what you learned, and how you’re moving forward.
Most entrepreneurs are in it for the money. Not all of course, but many. And readers want to understand your perspective on money, maybe even how much you made, if you’re willing to share that, and anything about your financial goals
Most importantly …
Make it Compelling
If your submission is bland, people aren’t going to read it. So make it compelling. Make it the type of submission that people are going to want to read, from the beginning to the end. Inspire the reader. Make them want to know more about you. You do that by being honest, and transparent.
As entrepreneurs, we all have something to learn from one another.
If you feel that you have an entrepreneurial story to tell, please send an email to jeff at jeffwiener dot com. We’ll connect, discuss, and hopefully feature you on our series.
You can include up to 2 links in the post that link back to your website(s), but, do not over-promote your business, blog, or brand.
In your email, please include a short summary of who you are, your story, and perhaps even a headline.