You’ve heard the saying, “Any press is good press.” While this holds true for brand awareness, the same cannot be said for leads. The goal of lead generation isn’t just to attract any leads. It’s to generate high-quality leads that convert. That way, your team won’t waste their time on junk follow-ups, and you won’t waste your marketing budget on people who’ll never buy in the first place.
But how do you attract quality leads in a saturated market?
Identifying quality leads and getting them to convert is easier said than done. But with the right strategy, you can ace it. In this guide, we’ll introduce you to tested and proven strategies to get highly qualified leads in no time. But first, a quick primer on qualified leads.
What Is A Qualified Lead?
Before you embark on your marketing journey, it’s important to understand the difference between leads and qualified leads. A lead is anyone who has interacted with your business or website in some way, although they may not have become a customer. They may have engaged with your business in many ways, such as through a direct call, live chat, website inquiry, etc.
A qualified lead, on the other hand, is a prospect who has gone through some qualifying criteria to assess their quality, fit, and readiness to convert. In other words, they’ve been evaluated by the sales team and fit the profile of an ideal customer with the intent to buy.
Strategies To Get Highly Qualified Leads In No Time
Now that you know what a qualified lead is, how do you attract them? Here are six surefire ways to get qualified leads in no time.
1. Launch Paid Media Campaigns
Paid media advertising is a valuable investment for small businesses that want to generate a stream of quality leads. Whether you’re a budding startup or an industry giant, paid advertising will put your business on top of Google search results.
Some examples of paid advertising include Facebook ads, pay-per-click ads on Google, and sponsored updates on LinkedIn.
Facebook paid ads, in particular, are very effective at capturing leads. The platform offers Facebook lead ads that allow businesses to capture leads directly within the ad without redirecting or leaving the platform.
With the right messaging and targeting, paid advertising can generate high-quality leads in no time. Sure, it will cost you to get these leads, but the return is justifiable.
2. Optimize Your Landing Pages
What’s better than searching and paying for leads? Having them come to you!
And that’s exactly what landing pages do.
A landing page is simply a webpage designed to convert prospects into leads. If well-optimized, landing pages can be your best tool for lead generation. Here are a few things you can do to optimize your landing pages.
- Optimize for mobile – A significant portion of website traffic comes from mobile devices, so you’ll want to ensure your landing pages are mobile-friendly.
- Simplify the design – Complexity breeds confusion, so you’ll want to keep your website’s design simple. Remove any distractions that may divert users’ attention from your CTA.
- Place an Irresistible CTA – Create a compelling CTA and ensure it’s placed prominently on all your landing pages.
- Incorporate persuasive copy – Write concise copy that conveys your value proposition in a language the user understands.
Make sure to create as many landing pages as possible. Saleslion found that businesses with 20 to 40 landing pages generated over 12x more leads than those with less than 5 landing pages.
3. Partner With A Lead Generation Agency
Lead generation is paramount to the success of any business. It’s also one of the top challenges businesses across all industries face.
In recent Prospex.ai research that surveyed 750 business leaders, 58% quoted lead generation as the top problem they face when managing their business. If your lead generation efforts aren’t driving your desired results, consider partnering with a reputable lead generation agency.
The good thing about partnering with an agency is that they’re not inundated with the day-to-day tasks of your company. Their primary goal is to generate quality leads, and they get results. In fact, this is how they add value and demonstrate their worth to you.
No matter your industry, a lead generation company will bring in quality leads at a low cost. For example, if you want leads for your HVAC company, an agency can deliver them to you in no time. They achieve this by utilizing a proven lead generation strategy that puts ads in front of customers and then routes the leads directly to you.
3. Ask for Referrals
Referrals are a great way to create brand awareness and generate quality leads.
If your products/services are excellent, you’ll surely benefit from word-of-mouth advertising. Research shows that 92% of consumers trust referrals from people they know. What’s more, 91% would share exclusive offers and good deals with friends and families.
Your current, loyal customers can be your best source of quality leads because they’ve already purchased from you and can vouch for your services. Here are some strategies to help turn your current customers into a great source of quality leads.
- Develop a loyalty program where customers will earn points for every referral. These points can then be converted to cash or used for shopping in your retail stores.
- Offer incentives for referrals. For example, you could offer coupons or gifts to anyone who refers customers.
- Accord VIP status to those who refer their friends and families.
For best results, implement a referral program that will make it easy for customers to refer others, either through a referral link or a simple online form.
4. Write and Publish Informative Content
Content marketing plays a critical role in lead generation. However, it’s not just about writing content to keep your website active. You’ll need to write content that resonates—the kind that will repeatedly bring customers to your site.
Writing informative blog posts will position you as an expert in your field. More importantly, if search engines deem your content informative and relevant, they’ll rank it higher in SERPs. This will result in more traffic, higher conversations, and increased sales.
Does it work? Absolutely!
According to the Content Marketing Institute 2021 report, 60% of marketers achieved their lead-generation goals through content marketing. Content marketing can take many different forms, including blogs, infographics, YouTube videos, podcasts, and TikTok videos.
5. Run Retargeting Campaigns
Retargeting (or remarketing) is a marketing strategy that involves displaying ads to users who visited your site but did not convert.
The idea is to re-engage these leads, qualify them, and turn them into customers. This can be a powerful marketing strategy because you’re marketing to people who have already shown interest in your company/products. They might just need a little push to convert.
To maximize conversions and minimize costs, create your remarketing campaigns thoughtfully. For example, you can target users who took certain actions, like interacting with a customer rep on live chat or visiting key landing pages.
Take Advantage of These Lead Generation Strategies
Implement any of these lead-generation strategies today and start watching quality leads pour in. If you aren’t sure which ones will work for your business, you can try them each at a time or perform A/B tests to determine which ones work best for your business.