When startups are building a product, it comes with numerous questions. Questions that can only be answered when the product already exists and is in use.
7 Important Reasons Why Your Startup Needs Rapid Prototyping
However, creating products and not thoroughly testing them can lead to so many use case challenges. These challenges can spiral into losing a lot of money trying to fix them and losing your customers to competitors because they build better products.
As a solution to this, technology has allowed product designers to test their products before launching them in the market, using what they call rapid prototyping. Through this, product teams and designers can test and validate their ideas to make more informed decisions and modifications early in the design process.
What Is Rapid Prototyping?
Rapid prototyping in UI/UX allows you to quickly build and test the functionality of a version of your product.
It is a user interface procedure that quickly prototypes your product to allow product teams, users, and those involved in the production process to test the product and give feedback.
This way, product teams can implement the new ideas, modifications and avoid errors in the final product. Designers and product teams can try out new concepts and suggestions on the prototype to make the final output as problem-free as possible.
Without waiting till a product is fully produced before designers can test it, you save time and discover possible challenges early on. The team can rest easy and confident knowing that the final product is a solid, error-free design that meets the owner’s full requirements, features, and more.
With rapid prototyping, use case challenges become fewer, and the product is ready to use.
Why Rapid Prototyping Is Important For Startups
Many startups are bristling with ideas that need to be produced and tested in a short time. Rapid prototyping becomes necessary for quickly building and testing websites and software products for your startup or clients. See how rapid prototyping can benefit your business here:
1. It helps save money
One of the most important resources for startups is money. Therefore, startups look to reduce cost expenses, even during production. Rapid prototyping allows startups to spend less on production because you don’t need special tools to develop every new product that goes up for testing.
If testing is done thoroughly, you also reduce the costs of fixing a live product because you have tested the prototype and eliminated possible post-release errors.
Rapid prototyping is automated, meaning you don’t need a large workforce to produce prototypes. This helps to save costs on staffing. With the reduction of production and staffing costs, your startup can channel monetary resources into other parts of the business that need it.
2. Helps you understand a product better
Rapid prototyping gives you a model replica of your end product to test the ins and outs. It allows you to understand your product better to see where you can improve on it or include more features to aid its functionality.
By understanding the look and feel of the product, you can make better decisions about your ideas for the product and see what works and what does not before final production.
If you’re working with clients, rapid prototyping also gives you a model concept to show them to suggest modifications to the design. This way, you do not need to redo the final product to suit the client’s needs after final production.
3. It provides freedom and flexibility
One of the rewarding aspects of rapid prototyping is that it doesn’t require any complex or difficult to use tools to produce a model.
With rapid prototyping apps, you can develop or tweak products per individual requests and requirements. You can make changes to the product quite flexibly, at any time during the production process.
You also don’t have to worry about overshooting the budget allocated for testing. Product teams can fully control every requested change and do not require more money to do this.
4. You can make quick changes in time for product release
If your production team is working towards a product release deadline, then rapid prototyping is their surest bet. Products can come up with different errors during production, and there simply is no time to redo the product all from scratch.
In this case, you can rapidly create prototypes so that users and other testers can carry out tests to determine the challenge with your original software. As soon as you get feedback from users or testers about the prototype, you can quickly implement the changes in your ongoing product creation.
5. It helps you get user feedback
If you’re looking to create a better user experience for your customers and clients, then rapid prototyping helps.
Rapid prototyping allows users to do a trial run of the product or software to see how well it runs in use case scenarios. Allowing a handful of your users to try out the product will enable them to provide useful feedback that helps you improve the product.
Your customers and clients are the ones that will use the product being built. This is why what they have to say is an invaluable asset to producing a flawless design. Listen to what your users have to say about your prototype and use their feedback to create a better product for release.
Allowing them to test your product also helps you assess their response to the product. Does it provide a solution to their needs? Are they looking forward to the release of the end product? What features have they suggested that you include?
Through rapid prototyping, you can discover all this.
6. It reduces production risks
Software and website production is subject to numerous risks—the risks of failing, not being accepted by the community it is built for, not providing a solution, and many more. That’s why giving it a test run in the real world is important, especially for startups.
Rapid prototyping helps you make calculated decisions on your product based on the reaction the model product receives. It enables you to decide whether you can go ahead with full production or make necessary changes to finetune the product.
It also helps you decide if it is wise to push the final product to the public or scrap it completely. If your prototype does well during the testing stage, you may decide that is a good idea to push to release.
7. It builds confidence
One of the ideals that customers, competitors, and clients look out for is confidence. Rapid prototyping helps you build your confidence in your product. Because you have covered all the bases during the rapid prototyping, you are confident that the end product can stand the test when it is released.
This makes your product an eager magnet for investors and many users. If investors see that your product is as good as your claims, it becomes easier for them to consider making investments. Users are also eager to use digital products that are not buggy or have a poor user interface.
Through rapid prototyping, you can implement the ideas and interests of users garnered through user feedback to build a product they are interested in. A product you are confident in.
How to Perform Rapid Prototyping to Develop Your Product
To perform rapid prototyping, brainstorming is necessary. With this, you can sift through good and bad ideas before building a prototype to lessen the risks of failure. Rapid prototyping is usually carried out in three major steps:
- Prototyping: In this stage, you build what you are testing; the model you want your users and other team members to test. A good idea is to use an efficient rapid prototyping tool with collaborative features where testers can weigh in and drop their feedback.
- Testing: Here, you share your prototype with testers, team members, clients, etc., and ask them to evaluate your product and determine if it meets their needs.
- Refining: Once the testing phase is over, up next is to implement the suggested improvements to refine the product.
Maze: The Best Rapid Prototyping Tool for UI/UX Designers
Maze is the number one user testing solution you’re looking for as a UI/UX designer. It provides rapid testing solutions for product teams, designers, clients, and others involved in the world of the user interface.
It allows the team to conduct rapid testing anywhere and enables everyone to get on-the-go access to useful information about the product so that they can jointly work on it.
Maze also helps to reduce the long hours you spend going over a product by creating an accurate analysis of test results. You can see what is wrong quickly through heatmaps and quantitative data. You can then deal with it faster and more accurately.
Maze also makes it easy for you to ask for feedback among user testers anywhere in the world; all you need is to share the URL to your project.
The goal of rapid prototyping is to make user testing of your product fast and convenient. With efficient rapid testing tools like Maze, you can conduct rapid prototyping easily to produce an excellent high-end live product. Rapid prototyping also offers you numerous benefits that save your startup production costs and time. It’s a win for you.