Social media has exploded in popularity over the past few years, becoming one of the most effective and affordable ways to market your business. But as you’re probably already aware, marketing your business on social media isn’t as simple as just opening an account and waiting for new followers to come pouring in. This is when a social media management tool can come in handy.
Social media management tools can help you organize your efforts so that you can be most effective when reaching out to potential customers, attracting promising applicants, and gaining new clients through Facebook, Twitter, LinkedIn, Instagram, and other networks.
And in this post, we are going to share ten of the best social media management tools on the market today.
What Is a Social Media Management Tool?
A social media management tool is a platform that helps businesses effectively manage their social media accounts. Whether the goal is to encourage potential applicants to create a resume professionally or announce an upcoming product launching event, a good social media management tool will help you post content regularly, track your analytics, and engage with your audience.
But why does your business need one? Here are 5 reasons:
- A social media management tool can help you save time by scheduling and publishing content for you.
- A social media management tool can help you measure your success by providing analytics and insights.
- A social media management tool can help you grow your audience by giving you the ability to target specific groups of people.
- A social media management tool can help you save money by reducing your advertising costs.
- A social media management tool can help you improve your customer service by monitoring mentions and messages.
10 of the Best Social Media Management Tools for Businesses
There are many different social media management tools on the market, so it can be difficult to know which one is best for your business. To make things easier, we’ve compiled a list of the most popular social media management tools today.
1. Buffer
If you’re looking for a comprehensive social media management tool, Buffer is a great option. With Buffer, you can schedule and publish content, track your analytics, and collaborate with team members all in one place. Plus, its free plan is perfect for small businesses just getting started with social media.
The only downside of Buffer is that it’s not always the most intuitive program to use, so you may need some time to learn how it works before jumping in head first. It also offers paid plans if you need more features.
They start at $5/month and go up to $100/month, depending on what you need. The number of channels you want to manage or the number of people who will use it is the two factors determining which level you should be using.
2. Hootsuite
If you’re looking for a social media management tool that does it all, look no further than Hootsuite. With Hootsuite, you can manage all your social media accounts in one place, schedule and publish content, track who’s talking about your brand, and measure your success over time. Plus, with its built-in analytics, you can see how your content is performing and make changes accordingly.
Whether you’re a small business or a large enterprise, Hootsuite is the perfect tool for managing your social media presence. It allows you to engage your audience on a variety of channels from one location and even has integrations with other tools so you can measure the ROI of your social campaigns.
And because Hootsuite is compatible with both PC and Mac devices, it’s easy to sync up on any device. However, it does have a higher price point than other options. A subscription starts at $179 per month for three users, so there’s no excuse not to give it a try!
The professional and team plans include a 30-day trial period so you can test out the product before deciding whether or not it’s right for your business needs.
3. Planly
If you are looking for a social media management tool with an easy interface and advanced scheduling of your social media posts, Planly can be a great option. Planly is a social media management tool that schedules social media posts and their special features. When you schedule your posts with Planly, you can assign and categorize them by day.
With Planly, it is possible to schedule posts on social media platforms such as Instagram, TikTok, Twitter, Pinterest, Facebook, LinkedIn, and Google Business Profile in an easy and simple dashboard. The main difference of Planly from other social media scheduler tools is that it does not send any notification to the user while auto-posting Instagram posts, carousel posts, stories, reels, and TikTok videos.
You can create a post by dragging and dropping or uploading images, videos, and GIFs from Planly’s Media Library. Planly is completely free to use. Also, no credit card is required. In the free plan, it is possible to add 1 user and 2 social channels. Other paid plans have more features and you have a 14-day free trial. Prices vary between $15, $40, and $80 per month.
4. Sprout Social
As a business, you know that social media is truly a powerful tool to reach new customers and potentially grow your brand. But with so many platforms and moving parts, it can be tough to keep up. That’s where Sprout Social comes in.
Sprout is an all-in-one platform that helps you manage your social media presence, engage with your audience, and measure your results. With one central dashboard, you’ll have everything at your fingertips. Plus, they offer complete automation of every process, so there are no manual steps required. You’ll never have to worry about forgetting a post or updating the wrong account again!
Sprout Social has more than thousands of users all across the globe and offers top-tier service for those who need it most. Whether you’re managing multiple accounts or trying to get your head around the ever-changing world of social media, Sprout Social has a plan for you.
The standard $89 plan per month should be more than enough to meet the needs of businesses. It includes 5 social media profiles, a social media content calendar, paid promotion tools to boost on Facebook, profiles and keywords monitoring, an all-in-one inbox, and a lot more. Sprout Social also has a free trial available so you can see if it suits your needs before committing.
5. Oktopost
If you’re looking for a comprehensive social media management tool, look no further than Oktopost. Oktopost allows you to manage all your social media accounts in one place, making it easy to track your performance and engagement across all channels.
The company offers powerful analytics so that you can tell what posts are performing best, when is the best time to post, and how well each post resonates with different audiences. You can also monitor other profiles like competitors or influencers by copying their posts or following them on the platform. And with just a few clicks, you can set up automated tasks to send out pre-scheduled posts on autopilot or schedule messages ahead of time from your computer calendar so that everything is handled automatically!
In addition to its excellent customer service team, Oktopost provides a marketplace where you can purchase affordable services like guest blogging or reputation management from professional writers who have been vetted by the company’s rigorous quality assurance process.
6. Agorapulse
If you’re looking for more customer engagement, then Agorapulse may be a better choice because they offer live engagement as well as detailed reporting on conversations happening around your company online.
Agorapulse is one of the best social media management tools out there, and it’s perfect for businesses of all sizes. With Agorapulse, you can schedule and publish content, track who’s talking about your brand, measure your success, and more.
Plus, Agorapulse integrates with all the major social networks, so you can manage all your accounts in one place. There’s a reason why Agorapulse is trusted by over 35,000 businesses – it just works.
You can try Agorapulse for free, and it doesn’t require a credit card to try all its features. The free plan is ideal for businesses that are getting started, while the pro plan is perfect for smaller teams. The premium plan includes access to 500 images and 20 videos, and scheduled post publishing is unlimited. When it comes to ad monitoring, this plan allows 600 active ads per profile.
7. Sendible
Sendible is a social media management tool that helps businesses keep track of all their social media accounts in one place. It offers a variety of features, such as scheduling posts, analyzing social media analytics, and monitoring social media mentions.
Sendible also has a roster of collaboration features that allow businesses to delegate tasks and monitor progress. Overall, it is a great tool for businesses of all sizes who want to improve their social media presence. The intuitive interface makes it easy to post updates, schedule posts, and stay on top of other business tasks while you’re on the go.
Sendible’s creator plan starts at $29 per month, and it is ideal for freelancers who manage 1 brand. It already includes unlimited scheduling, monitoring and replying, reporting, and content suggestions features. It also supports the majority of social media networks, such as Facebook, Instagram, Twitter, and LinkedIn.
8. Social Pilot
Are you looking for a social media management tool that will save you time and help you better measure your results? Look no further than Social Pilot. With this tool, you can schedule and publish content, track who’s talking about your brand, and measure your ROI. Plus, it integrates with Canva, Bitly, Slack, Zapier, and Rebrandly.
You can have everything in one place! Social Pilot’s Studio plan starts at $85 per month, and it includes 30 social media accounts for 6 users. It supports a number of social media platforms like Facebook, Google My Business, TikTok, Pinterest, YouTube, LinkedIn, and Twitter.
9. SocialBee
If you’re looking for a comprehensive social media management tool, look no further than SocialBee. With its intuitive interface and robust features, SocialBee is perfect for businesses of all sizes.
Not only does it allow you to schedule posts on Facebook, Twitter, Instagram, LinkedIn, and Pinterest, but it also provides insight into your followers with engagement metrics like comment rates and post shares. You can even see the geographical location of your followers with a heat map!
And if that weren’t enough, SocialBee has one-click publishing to make posting a breeze. It even suggests content based on the needs of your business, so you never have to worry about what will work best in any given situation.
And if you ever need other services, SocialBee offers Concierge Services, such as content writing, article writing, and social media specialist.
SocialBee’s most popular plan is called Accelerate, and it starts at $39 per month. It includes 1 user per workspace and 10 social media accounts. It supports platforms like Twitter, LinkedIn, Facebook, Instagram, TikTok, and Google My Business.
10. Crowdfire
With Crowdfire, you can easily find and schedule content, track who’s talking about your brand, and more. Plus, the platform is always adding new features to help you better manage your social media presence.
Here are five reasons why Crowdfire is the best social media management tool for business:
- It will save you time by scheduling out posts in advance and finding opportunities for engagement.
- It will provide invaluable insights into how people talk about your brand across different networks so that you know what they like or don’t like.
- It’ll give you an easy way to monitor Twitter mentions of your company so that nothing slips through the cracks.
- You can use Crowdfire to find trends in topics your customers care about, which makes it easier to share relevant content.
- You can customize notifications based on keywords that matter most to you and receive alerts when those keywords appear on any network.
It’s never been easier for businesses of all sizes to engage their audiences on social media, thanks to Crowdfire!
Crowdfire offers a free plan that allows you to manage 3 linked accounts, and it supports several platforms like Twitter, LinkedIn, Instagram, and Facebook. However, this plan only allows 10 scheduled posts per account. Should you wish to schedule more, you can avail of other plans, which start at $7.48 per month.
11. CoSchedule
CoSchedule is a social media management tool that helps you optimize your social media strategy and make your content go further. With CoSchedule, you can share your content at the best times for maximum engagement, schedule posts ahead of time, and track the performance of your content with built-in analytics.
Moreover, CoSchedule makes it easy to collaborate with team members so you can get more done in less time. If you’re serious about social media marketing, then you need CoSchedule. And if you’re not? Well, this is one of those tools that will allow you to be seen as someone who really knows what they’re doing online.
The free plan includes a forever-free marketing calendar that allows you to see everything in one place. It also includes unlimited project and task management features, basic support, and social media publishing for 2 profiles.
So what are you waiting for? Try CoSchedule today!
In Summary
In today’s digital age, social media is a powerful tool that businesses can use to reach new customers and grow their brands. But with so many social media platforms and options today, it can be difficult to know where to start. That’s why we’ve put together this list of the best social media management tools your business needs to succeed.
These tools will allow you to take care of those smaller tasks, so you have more time to focus on your company’s overall goals and growth.
Author Bio:
Dahlia Keen is passionate about helping people find meaningful work in a career they enjoy. A creative writer, she is backed by years of experience using a professional resume builder and writing resumes for diverse industries, and she has helped hundreds of professionals land their dream job.
