The rise of e-commerce not only provides customers convenience, but it also offers them basically unlimited access to any product or services they want.
Also, some experts argue that shopping online can be as good as visiting a brick-and-mortar store since many, if not all, companies will include the product’s essential details, like color and size, helping the customer make a sound decision.
In fact, about 78% of consumers purchase a product because they’ve experienced it. (1)
However, shoppers, specifically new customers, still want to go into a showroom because of the experience it brings, which purchasing online can’t offer. One example of this experience is the ability to physically feel the product’s texture and material.
Styling ideas
In addition to giving customers the ability to hold and see the product themselves, if your business is situated in the best Lower East Side retail space or any other location, it’s essential that you emphasize the products, which can be achieved by employing the best styling ideas out there. By doing so, you may turn casual shoppers into loyal, paying customers.
Indeed, the appearance of your store, both the interior and exterior, can be the most important factor that’ll attract customers, compelling them to enter your store. With that said, here are six showroom styling ideas that’ll help you attract new customers:
1. Provide Samples
As mentioned above, the main driving force why customers visit a store is for them to physically experience the product. So style your showroom revolving around this concept. This means that you must provide samples that’ll allow visitors to have a ‘feel of the item you’re offering.
Additionally, creating displays can also help attract passersby. Don’t forget to have a screen that displays a demo video on how to use, apply, and the benefits of your products.
2. Have Focal Points
In addition to providing samples as you set up your showroom, it’s equally important to have focal points or any eye-catching displays that’ll attract customers. In interior design, the focal point refers to the area of interest that’ll capture the viewer’s eyes. Having this interior design element will help you establish an inviting and eye-catching space. (2)
Now, the number of focal points you need to create will depend on the size of your showroom. For instance, if you have ample space, then create one focal point in each section. On the contrary, if you have a small space, it’s best to have one main display.
Focal points can be your product that’s highlighted by a focus light. Take note that how the light shines will depend on the ambiance and theme of your showroom. For instance, if you’re offering shoes displayed on wooden shelves, try to keep the light to an average. By doing so, you can create a peaceful and comforting space for customers.
3. Wall Decorations
Speaking of focal points, one often neglected but important aspect in interior design is adding wall decorations. Wall decoration will help entertain your customers as they stroll around your showroom, especially if it’s a movie quote or an inspiring poem.
Regardless of the type of showroom you own, wall decorations will help you create an ambiance that’ll attract new customers. For instance, if your store sells T-shirts, have some decorations with pop culture references. Similarly, shops that sell health supplements can display some health and weight-loss tips on their walls.
4. Add Some Balloons
In addition to being cost-effective and customizable, balloons will help you create a festive mood in both your interiors and exteriors. This is especially true if you add some during holidays, like Christmas and New Year.
If your showroom is situated in a mall, do note that you must ask the management before setting up some balloons. But if your store is on the street, then you have the freedom to add this type of decoration. (3)
5. Invest in Huge Banners
It’s part of human nature to be attracted to bright and big things. So if you have something that appeals to this side of being human, then you’ll naturally attract more foot traffic. This is where huge banners come in.
Similar to balloons, banners—especially huge ones—will help your showroom stand out amid the competition, which is important if there are other businesses offering the same products as yours.
Additionally, you can design your banners with fluorescent colors or incorporate some visually appealing designs. By doing so, it’ll make your banner stand out, giving your business a competitive advantage.
6. Try Some Custom Nameplates
Although it’s not really referring to your showroom’s exterior and interior design, but making your employees festive and enthusiastic will also help attract new customers. One way of doing so is to invest in custom nameplates.
The nameplates will contribute to your store’s overall look, and they’ll make your employees more approachable and friendly. This is important since a statistic shows that 86% of buyers are willing to purchase a product if the staff member provides a great customer experience. (4)
With that said, make sure that your nameplates also correspond with your store’s theme or the season. If it’s Halloween, for instance, you can invest in nameplates shaped like pumpkins. If you own a shoe store, then have some name tags shaped like a boot. However, always remember to keep your name tags in simple shapes. This way, customers can still read the staff member’s name.
Takeaway
Setting up and maintaining a business, especially a retail store, is a difficult endeavor. For one, it requires your full commitment, dedication, and constantly adapting to trends and knowing all about them to be on top of the competitive food chain.
Still, one way of ensuring that your business attracts new customers is to incorporate some styling ideas, especially the ones mentioned above. Besides, having good foot traffic in your store is a precursor to your business success.
Also, don’t forget to turn new customers into loyal ones by providing the best customer service. This way, you’ll rest assured that there are people who love and support your brand.
References
- “60 Retail Statistics to Help You Build Your Business in 2021”, https://www.smallbizgenius.net/by-the-numbers/retail-statistics/
- “Why Wall Art Matters Most In Interior Design”, https://www.mymove.com/home-inspiration/decoration-design-ideas/wall-art-matters-interior-design/
- “Five Advantages of Using Balloons for an Effective Advertising Campaign”, https://www.specialtyballoons.com.au/_c/promotional-balloons/five-advantages-using-balloons-for-an-effective-advertising-campaign/
- “37 CUSTOMER EXPERIENCE STATISTICS YOU NEED TO KNOW FOR 2022”, https://www.superoffice.com/blog/customer-experience-statistics/
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