With the holiday season in full swing, e-commerce businesses expect an influx of orders.
However, with the recent pandemic, many companies struggle to keep up with the demand. As a result, customers are facing shipping delays.
While this can be frustrating, there are ways that you can help your customers deal with the situation.
Here are three tips to get you started:
1. Be Transparent About Potential Delays
Being transparent about shipping delays is essential for a business because it helps to build trust with customers.
When customers know that a business is honest about its shipping delays, they are more likely to be loyal to the company and to continue to purchase its products despite the temporary inconvenience.
There are a few ways businesses can be transparent about shipping delays:
- Be upfront about the possibility of delays when a customer places an order.
- Include estimated shipping times on product pages and in the checkout process.
- Send updates to customers about the status of their orders, including any delays.
- If a delay is significant, offer a discount or other compensation to the customer.
2. Encourage Customers To Shop Early Or Pick Slower Delivery Methods
The earlier customers shop, the more likely their orders will be delivered on time.
Also, slower delivery methods are less likely to be delayed than faster ones.
Even small businesses can implement some of the strategies used by the big guys to increase customer satisfaction even when the supply chain is suffering.
Offer several options for customers who are worried about their package being late.
It’s helpful to consider how fast an item will take to reach its door and how reliable that method is. Having a time estimate at checkout gives the customer realistic expectations depending on what shipping method they choose.
3. Provide the Customer With Some Decision-Making Power
Some customers like having decision-making power over shipping because they feel it gives them more control over their purchases.
They may also appreciate being able to choose a shipping method that is more convenient or less expensive for them.
Not only does the supply chain affect delivery, but so does a customer’s schedule and the wildcard crime of porch piracy. For these reasons, many customers prefer to have more options than just front-door delivery.
These options include hybrid shipping and using package storage services to avoid missed deliveries.
Hybrid Shipping (BOPIS)
Some customers may like the buy-online-pick-up-in-store (BOPIS) option because it is usually a free delivery option, and they can pick up their purchase at a convenient time.
Pros of buy-online-pick-up-in-store as a delivery option include that customers can avoid shipping costs and receive their items more quickly than if they had chosen to have the items shipped to them.
Additionally, this option can be convenient for customers who live close to the store where they made their purchase.
There are several potential drawbacks to offering buy-online-pick-up-in-store as a delivery option, including:
- Increased complexity and cost for the business.
- Limited inventory because customers can only purchase items in stock at a physical store(s).
- Inconvenience because consumers don’t live near a physical store(s) or if they cannot pick up their order during store hours.
Package Storage Services
A package storage service is a type of storage service specifically designed to store packages. These services typically have features such as climate control and security cameras to help protect packages.
Package storage service can also be more convenient than needing to be at home to receive a package. Additionally, package storage services can provide peace of mind knowing that parcels are safe. Companies like Stowfly cater to such customer needs by offering safe and secure locations for receiving packages.
Whether big or small, every business aims at serving its customers the best.
Delayed deliveries are often outside the control of businesses, but they have a great impact on reputation.
The tips listed above are tried-and-tested measures for damage control. We’re sure with these tips you’ll be able to deal with the situation effectively