Steady traffic flows can be hard to get due to high competition and ever-changing search engine algorithms. To improve this metric, you need a long-term SEO strategy that will increase brand awareness and attract potential customers.
In 2023, it’s essential for SEO experts to pay attention to trends like local search visibility, paid advertising, voice search, professional networking, and heavy use of audio-visual content.
If you’re looking for an effective SEO service to boost your website’s traffic, consider implementing these strategies.
Why Organic Traffic Matters
To get more from your brand’s target audience (TA), you need to identify the right type of traffic. Namely, once you know your search target, you want to properly define user queries and match them as much as possible.
A simple example is when an online electric guitar store’s TA uses the following types of search queries:
- Informational (e.g., “how to learn to play an electric guitar”);
- Navigational (e.g., “online lessons to play an electric guitar”);
- Commercial (e.g., “electric guitars Takamine reviews”);
- Transactional (e.g., “affordable Takamine electric guitars”).
To get a high level of conversion and to build an effective “sales funnel” at any stage of the product development cycle, you will need organic traffic for each of the aforementioned types of searches.
For example, an online guitar store can, through its own content, provide quality traffic for informational, commercial, and transactional queries.
This requires implementing semantic SEO, i.e., the process of building more sense and depth into your relevant high-quality content. To get traffic for navigational queries, the online store can exchange backlinks for guitar courses. Also used numerous tips to make your website rank.
How To Increase Website Traffic
Organic and search traffic are effective methods of search engine promotion of a brand, specific product, or service with minimal financial costs. The only way to successfully achieve such a goal is with the right SEO strategy, which is formed using current trends.
1. High-Quality Content
If you want to attract and retain the attention of internet users for a long time, make sure you have a solid content marketing strategy and that your website’s content is:
- of high quality
For example, this could be a corporate brand blog, where articles, reviews, and other types of content that appeal to your TA will be published regularly. Like social media pages, this kind of promotion is an additional chance for people to find your company online.
2. Relevant Content
Another prerequisite is the relevance of content to site visitors’ queries. What is needed to create relevant content:
- Relevant keywords;
- News and topics that attract your TA;
- Keywords and phrases that customers associate with your brand;
- Properly defined user search goals.
It’s this data that’s essential if you want to provide great content on your website that meets your customers’ needs.
3. Proper Semantic SEO
A site’s semantic core is a list of keywords that match the target queries of your potential customers. To collect a semantic core, you will need to:
- Analyze your competitors’ strategies;
- Collect a list of keywords using tools like Key Collector, Semrush Keyword Magic Tool, or Keyword Tool;
- Compile a semantic core for each of your site’s pages.
Optimization by keywords performs the following functions:
- The formation of the site’s theme;
- Building the structure of the site;
- Improved ranking.
Such a site best meets the needs of the TA, which means that Google perceives it as a useful resource and, therefore, ranks it better in the SERP.
4. Internal Linking and Backlinks
Two types of links on a website, such as internal and backlinks are necessary for quality website promotion. These elements of an SEO strategy are equally important for increasing traffic.
The main function of internal linking is quality site navigation for users. It’s an indirect but important way to increase traffic to your website, and it’s the ease of use that reduces the number of bounces.
Accordingly, exchanging backlinks increases your website’s ranking in the SERP. Other functions of such inbound links include:
- Increasing the website’s authority (provided a large number of relevant links lead to it);
- Improving your website’s SEO value.
Like other types of links, backlinks help people find your website’s content in search engines.
5. Visibility in Local Search
For small businesses, the number one way to build and increase brand awareness online is to have good visibility in the local search results. Google’s related algorithm suggests using such an additional characteristic as proximity.
This can be done by using:
- Local online directories;
- Local business portals;
- Local bulletin boards.
If a company doesn’t rank in local search, it loses a lot of potential customers.
6. Voice Search
Voice search is the future of search, as people increasingly prefer this method. However, getting Siri, Cortana, or Alexa to recommend exactly your site will require additional optimization, namely:
- Using conversational words when choosing keywords;
- Optimizing for different types of devices: smartphones, car speakers, smart speakers;
- Creating an FAQ section for voice search.
You should also enable voice search for your Google business profile. This way, potential customers can quickly find products or services they need.
For advanced voice optimization possibilities, you might need professional AI development assistance.
7. Paid Advertising
Another way to get consistent traffic for your site is through paid search. Without it, you can’t use contextual advertising effectively.
Here’s what you can do:
- Select and test new keywords;
- Retarget site visitors;
- Cross-analyze data;
- Use PPC advertising, etc.;
You can find PPC platforms for businesses on Google, Bing, Twitter, Amazon, and Facebook. They all provide the user with detailed analytics. And since paid ads are placed at the very top of search results, the TA will see them first.
Another way to increase the reach of your target audience is through social media. If a company actively participates in various conferences, webinars, and other important events in its professional field, this increases overall brand awareness on social media.
With social media, you can:
- Advertise your company’s events for free;
- Offer your customers referral discounts;
- Build partnerships with other brands in your field.
Networking with business partners increases your company’s credibility in the professional community. You can find your desired partners by using an influencer marketplace like Ainfuencer. It’s a %100 FREE DIY marketplace full of brands and influencers who are ready to connect and collaborate. It allows you to search through thousands of Instagram and TikTok influencers, find your desired ones, chat with them, and invite them to collab.
9. Audio-Visual Content
Audiovisual content makes your site content more interesting and engaging for visitors. How to help search engines find video content on your site:
- Create a separate section with images and videos in your sitemap;
- Use correctly spelled titles, descriptions, and alt meta tags for images;
- Create a user-friendly interface for podcasts and videos.
This way, with the help of engaging visual stories and SEO promotion, you can increase the attractiveness of your site to search engines.
10. Email Marketing
Email marketing is still an effective method of communicating with your target audience. With its help, you can:
- Share exclusive content with your subscribers;
- Introduce your brand’s new products or services to the target audience;
- Increase brand awareness.
Of course, it should be personalized content that increases customer loyalty. You can create an SEO-friendly newsletter archive to make it easier for internet users to access previous issues, as well as add links to relevant sections of your site.
If you want to increase your website’s traffic and make your online presence known, it’s crucial to use effective SEO strategies.
The latest SEO trends for 2023 go beyond the basics of quality content, semantic core, and backlinks. By staying up-to-date with these trends, you can stay ahead of the competition.
Hiring a professional SEO service is a smart investment for businesses looking to improve their search engine rankings and online visibility. An experienced SEO service can optimize your website for search engines and drive more traffic.
This can help make your website more easily discoverable online, which in turn can attract potential customers. By doing so, your website can become one of the best places to advertise your business.
In addition, online advertising has become an essential part of promoting any business. With most people using the internet to find products and services, having a strong online presence is more important than ever.
By working with a professional SEO service, you can optimize your website for search engines and advertise your business online. This can increase your online visibility and help you attract potential customers, making your website the best place to advertise your business.