As an online marketing agency, SEO optimization is one of the best services you can offer your clients to help their content rank high and boost their organic traffic.
SEO Reseller Programs: A Guide for Agencies
In view of this, acquiring the services of an SEO expert is key to meeting the needs of your clients. But is it worth the hassle to hire an expert or train a team member mainly for this purpose?
Luckily, there is a better alternative to serve your clients’ needs: SEO resellers. Think of SEO resellers as cloud service providers.
They allow you to focus on your core responsibilities while they handle all your clients’ SEO optimization needs at a comparatively moderate fee.
An excellent example of this kind of service provider is Redesign.
In this article, we will be taking you through a complete agency guide that spells out why you need an SEO reseller, the benefits you enjoy when you hire one, and the things to look out for when outsourcing to an SEO reseller.
Why You Need To Hire an SEO Reseller
1. Time Is Money
SEO is still one of the most effective long-term digital marketing methods available today, and it is a crucial service to those clients who are seeking your services as an agency.
In light of this, you must develop the best SEO strategy to ensure that your clients get the best results.
If you outsource these services to resellers, you are assured that highly skilled experts will be doing the work.
This gives you more time to focus on your responsibilities to better serve your clients. It is a win-win situation.
Outsourcing to a reseller can help you stay more productive and also maximize your profits.
2. Hiring an in-House SEO Expert Is Expensive
Being an SEO expert is a very lucrative career, but unfortunately, there are few experts in this field.
As a result, demand for their expertise is high. There are three main options you can choose from if you require the services of an SEO expert.
You can either hire one, outsource to a freelancer, or use an SEO reseller.
Your best bet is to outsource a reseller. Compared to the other two options, the reseller’s services are moderately priced and they also guarantee the best results.
In fact, the average SEO specialist charges an hourly rate of $149, while resellers charge around $100 per hour.
The best part is that they have a pool of skilled SEO experts available across several verticals.
Your next best option is to hire a freelance SEO consultant. On sites like Upwork, Freelancer.com, and Fiver, you could pay as low as $15 for the services of these experts.
This is a much more cost-effective option, but the consequences are missed deadlines and poor work quality.
3. A Partner to Lean On
SEO resellers have a staff of professionals who specialize in a variety of fields. These experts have years of experience and the team is not limited to a specific niche.
This wide range of experience means you can rely on them when improving or resolving any issues with any of your client’s SEO strategies.
Comparatively, they have the expertise to troubleshoot most SEO issues.
Benefits of Hiring an SEO Reseller
1. There Is No Need to Spend on SEO Tools
According to a survey by Moz in 2015, SEO firms spend thousands of dollars on licensed SEO tools each year. However, if your agency outsources these services, you don’t have to incur these extra costs. Instead, you can reinvest that money into more profitable ventures.
2. Enjoy a Pay-per-Use Service
Unlike hiring an internal SEO expert, outsourced SEO resellers afford the luxury of on-demand services. You only pay for their services as and when you need them.
Agencies who partner with SEO resellers avoid the extra cost of paying for the services of an in-house SEO consultant, even when they are not required.
This is not advisable for a company that is looking to maximize profits.
3. Scalability
With SEO resellers, you have the flexibility to scale up or down based on the demands of your clients, at a measured cost. So whether your client is requesting 50 or 500 backlinks, these experts will deliver.
4. Your Niche Doesn’t Matter
Similar to a cloud service provider, SEO resellers work with companies from different sectors to provide the best SEO strategy for their clients.
In this regard, they have years of experience working with clients from various niches.
As an agency, you can leverage these skills to your benefit. No matter your specialty, you can work with companies from different industries.
With the help of these resellers, you can meet your clients’ needs. The benefits: streams of profits coming from several different fields.
5. Higher Productivity
With your clients’ SEO demands covered, you can refocus more energy on your primary roles. With more free time, you can meet market changes and serve your customers’ needs right away.
Choosing the Right Reseller
The price charged for the service of SEO resellers can vary, depending on their expertise, experience, and location.
Find one that meets your budget, but be sure not to compromise on quality. In many cases, cheaper does not mean better.
Before you enter into a contract with a reseller, check the number of years they have been in existence. Years of experience often translate to a high level of expertise.
If they have been operating for a long time, it means they have proven themselves over time. If clients are not demanding their services, they wouldn’t still be in business.
In addition, check the reviews of the reseller from other giants in your industry. Are they commending them for good work done, or do they get poor reviews from these companies?
Take online reviews with a grain of salt, however. Often reviews are influenced and may not be a fair reflection of a company’s reputation.
Look for broad themes that emerge from the comments, rather than focusing on one or two negative posts.
Finally, it’s best to partner with a reseller in your niche. Even though SEO resellers have a team of skilled experts across several fields, it is always advisable to work with one who has worked with clients in your industry before.
Make the Decision
There is no need to hire the services of an in-house SEO expert to meet the demands of your clients.
Alternatively, you can outsource an SEO reseller to help you cut down costs and still get your clients the best results.
There are many SEO resellers on the internet. But, before you decide on which one to partner with, go through some checks to vet their competency.
Hiring SEO resellers come with some possible cons as well, and hiring them does not come without risks.
Some of these risks include resellers linking your sites to low domain authority sites and boosting your page’s rank through blackhat links.
Conclusion
Keep in mind, your brand is on the line. Your clients are barely aware of your middleman role between them and these resellers.
So, if anything goes wrong, you will be the one held responsible. Choose a reseller who is dependable and will have your back if things go wrong, not one that leaves you to clean up the mess on your own.
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