People who work in sales know that tedious administrative tasks can consume valuable time you could spend engaging with customers.
A representative’s primary focus should be building relationships with prospects rather than doing repetitive tasks that can be automated. By implementing CRM and sales automation software, you can improve your sales team’s efficiency, allowing reps more time to nurture customer relationships and thus close the deals.
If you are new at this, keep learning what sales automation is, and if you are not, here are the top 5 sales automation strategies that will do miracles for your sales team!
What is Sales Automation?
Sales automation is software that offers specific tools that automatically accomplish essential yet repetitive and time-consuming tasks. Those tasks can include data entry, analysis, manual dialing, and everything else your reps spend valuable time doing.
Customer relationship management (CRM software) and automated sales emails are the most common forms of sales automation. CRM software helps sales reps be more productive and efficient by eliminating tedious tasks, allowing them to spend more time on high-value tasks like closing deals and making a sales pitch.
Such automation is highly recommended for companies focused on inside sales enablement strategy Desygner because these types of sales depend on phone and email communication, which can be fully automated.
Automation can also help sales managers understand their team’s performance and identify improvement areas. Sales automation is essential for any sales organization that wants to stay ahead of the competition.
Top 5 Sales Automation Strategies
1. Use chatbots
Using chatbots is one of the quickest ways for a sales team to integrate sales automation into their process. Computer programs called chatbots can simulate a conversation with real people, and they are perfect for customer service, among sales and eCommerce.
Sales teams can use chatbots to schedule meetings, follow up with prospects, and give sales intelligence. Sales teams frequently spend most of their time on administrative tasks in this area.
Your team can employ chatbots designed exclusively for sales to support your sales operations. Chatbots designed to close deals include extra capabilities like the ability to connect to your sales CRM and sales analytics.
2. Take advantage of your sales execution platform
Sales automation technology is not something you should do alone. The ideal supplier can provide advice on anything from choosing the technology that will work best for your company to handling change.
Be on the lookout for a platform that offers the following:
- Personalized set-up assistance
- Platform optimization
- Supervised training exercises
- Technical assistance
- Controlled services
A busy sales manager doesn’t have time to handle everything. Especially if they are managing numerous reps and deals and putting a new tool into place. The proper vendor can ensure that your business has a good start with its sales automation and that your team has the assistance it needs to close deals as much as possible.
3. Make the most of your email marketing
Even though sending emails might be a very dull task, it is necessary to maintain contact with new customers and make follow-up calls.
Without the sales staff’s need to do anything, email marketing software can assist in maintaining such communications. Lead generation can help you maintain these repetitive and frequent communications. Email marketing software is a perfect way to get more prospects into your sales pipeline and acquire more customers.
Your team will be more effective if you prepare email campaigns beforehand and review how they perform regularly. Target your audience, schedule time, and check all the statics and success of your emails easily with email automation.
4. Don’t forget about SEO
Draw visitors actively looking for the goods and services your company offers by optimizing your website for search engines like Google. Search engine optimization results in more qualified customers and more likely sales than cold contacts.
You can start using SEO for your sales team by targeting keywords your customers search for. You can use many SEO tools to find those queries, such as Ahrefs, Semrush, and Ubersuggest, to name a few.
You can turn your organic traffic into leads and make sales for your company if you have a proper SEO strategy. In order to generate leads on a long-term basis, this is one of the best strategies to consider.
Technology helps us a lot to communicate across departments. In a simple video conference, your SEO team lead can present everything you need to know with a simple screen sharing software, so it is easy for you to follow.
5. Use customer feedback automation
Receiving customer feedback is a manual procedure that takes time for sales teams. Because sales teams need to contact customers one-by-one to gather their input, this procedure is frequently manual.
This process can take a long time, and getting customers to respond is frequently challenging. Use customer feedback tools to automate this process via email, live chat, or web forms. After your sales team has interacted with customers, these solutions automatically make it easier for you to gather their feedback.
The great news is that you can easily incorporate these tools into your CRM. Some popular customer feedback tools are SurveyMonkey, Uservoice, Typeform, and Hubspot.
Using the right sales automation strategies can convert more leads, close more deals, and increase your revenue. Before implementing automation into your work, ensure you follow the tips mentioned above to achieve the most satisfactory results!
Author: Nina Petrov is a content marketing specialist, passionate about graphic design, content marketing, and the new generation of green and social businesses. She starts the day scrolling her digest on new digital trends while sipping a cup of coffee with milk and sugar. Her white little bunny tends to reply to your emails when she is on vacation.