When you start a business and serve your very first customer, you can’t wait for the next one. But what’s more important than your second customer? Keeping the first.
Keeping hold of your customers is imperative for running a business as it costs far less and results in a greater ROI. Customer retention is as important when running an online casino Canada as it is if you’re selling your homemade wares on Etsy.
We’ll be taking you through some top tips on how to retain customers in your business.
Customer retention tips
Different businesses are always going to have different needs but these are some general pieces of advice that can be applied to the vast majority.
- Look into your customer feedback
You’ll never improve on your business model without knowing what it is your customers don’t like. That’s why asking for feedback is vital to ensure you’re making the changes your customers are asking for. This will make them feel listened to and therefore are more likely to continue to give their custom.
- Keep in contact with your customers through a newsletter or update
Contacting your customers is a great way to stay at the forefront of their minds. You can give them updates on the company or offers that they can make the most of. However, it’s important to keep it short and no more than once a week.
- Personalize your contact with your customers
When it comes to communicating with your customers, personalization is key. Little things like having emails addressed to their name can make customers feel more valued and important.
- Have a strong social media presence
Social media can seem intimidating but having a strong social media presence can help you in the long run. This is especially true if your business is targeting millennials and Gen Z. It’s not just about being present though; it also helps to have a lighthearted and comical approach as it can act as free advertising when people repost it on their own social media. We’ve all seen tweets of brands responses go viral and that’s the goal!
- Thank your customers for their ongoing support
After each quarter or half a year, why not send customers an email thanking them for sticking by you. Even if they haven’t purchased anything in a while, showing your appreciation for their custom could draw them back to make another sale.
Just like any other industry, it’s important to keep your casino customers coming back again and again. These customer retention tips are more specific to the online casino world and how to keep your customers happy.
- Don’t push customers
No one likes to feel like they’re being rushed into making a decision so make sure you’re not pushing your customers when they’re onsite. Although there might be a temptation to get your customers to complete a transaction or to sign up, it’s best to leave them be. The more you push your potential customer, the easier you make it for them to turn away.
- Stay transparent and upfront
As with any other business, there are always going to be competitors. And when it comes to online casinos, making sure everything is above board is paramount. Online casino users want to make sure they’re using a site that is of the best quality and has all the necessary licensing. Making this obvious to users will give them peace of mind that your site is top quality. Not only this but it could be the deciding factor for a lot of users – and could get you some great word of mouth referrals as well.
- Offer rewards programs and referral bonuses
The only thing better than gaining a new customer is gaining two! Setting up a referral bonus is a great way to onboard new customers as well as retain the old ones. The current customers feel like they’ve gained something from the service you’re providing whilst also providing you with a new customer.
Rewards programs are another great way to keep your current customers happy. Not only will this make your customer feel appreciated, but they’ll also be persuaded to stay with you. If you need to spend a certain amount to reach a reward, they might be tempted to spend more with you too.
The one thing to remember is that this is a business first so make sure these reward programs aren’t made at the detriment of your business.
- Give your customer options
When your customers are signing up to your site, you want to give them multiple options when it comes to games and payments. The diversity of casino games is important to customers as it will make their experience on your site more exciting. Payment options are vital to consider as well, especially if you have an international audience. Providing a variety of safe payment options will suit a wider range of customers thus opening up your customer base.
How To Retain Casino Customers
Just like any other industry, it’s important to keep your casino customers coming back again and again. These customer retention tips are more specific to the online casino world and how to keep your customers happy.
- Don’t push customers
No one likes to feel like they’re being rushed into making a decision so make sure you’re not pushing your customers when they’re onsite. Although there might be a temptation to get your customers to complete a transaction or to sign up, it’s best to leave them be. The more you push your potential customer, the easier you make it for them to turn away.
- Stay transparent and upfront
As with any other business, there are always going to be competitors. And when it comes to online casinos, making sure everything is above board is paramount. Online casino users want to make sure they’re using a site that is of the best quality and has all the necessary licensing. Making this obvious to users will give them peace of mind that your site is top quality. Not only this but it could be the deciding factor for a lot of users – and could get you some great word of mouth referrals as well.
- Offer rewards programs and referral bonuses
The only thing better than gaining a new customer is gaining two! Setting up a referral bonus is a great way to onboard new customers as well as retaining the old ones. The current customers feel like they’ve gained something from the service you’re providing whilst also providing you with a new customer.
Rewards programs are another great way to keep your current customers happy. Not only will this make your customer feel appreciated, but they’ll also be persuaded to stay with you. If you need to spend a certain amount to reach a reward, they might be tempted to spend more with you too.
The one thing to remember is that this is a business first so make sure these reward programs aren’t made to the detriment of your business.
- Give your customer options
When your customers are signing up to your site, you want to give them multiple options when it comes to games and payments. The diversity of casino games is important to customers as it will make their experience on your site more exciting.
Payment options are vital to consider as well, especially if you have an international audience. Providing a variety of safe payment options will suit a wider range of customers thus opening up your customer base.
Benefits of retaining current customers
The main benefit of customer retention is that it’s actually easier to keep old customers than attract new ones. As long as you’re keeping your customers happy, they’ll keep coming back to you.
The financial benefit to retaining customers is immense, with it costing between 5-25 times less. By minimizing admin tasks and fees as well as advertising costs, you can save yourself and any employees a lot of time and money.
Whether you’re running an online casino or selling a product, customer retention should be at the forefront of your business plan. Your customers are the people who keep your business afloat so keeping them happy will inevitably help your business thrive.
