To be a good recruiter, you need to hone several skills and personal qualities. These include your marketing skills and time management skills, as well as your attention to detail and your patience, just to name a few.
5 Recruitment Tips from Seasoned Public Speakers
Another set of skills that you need to cultivate involve those involved with public speaking. That’s because, in essence, recruitment is all about showcasing something to an audience.
In this case, you need to sell a job and a company. This requires a combination of great presentation skills, a bit of charm, and speaking prowess.
Thankfully, there are plenty of pointers that you can pick up from public speakers to help refine your own skills. Here are just a few to get you started:
Prepare Your Talking Points
It can be awe-inspiring to listen to public speakers as they go from one point to another in a seamless way. They seem all at once confident and well-informed, blessed with the innate skill of holding an audience captive with their wit. However, experienced public speakers will tell you that the secret to sounding spontaneous is to actually have a set of talking points prepared beforehand. In short, have a script ready.
Now, it’s easy to think that following a script might make you sound stilted or formulaic. However, it’s actually helpful in ensuring that you cover all the important points. This is particularly crucial for recruitment since job applicants are sure to have questions about the job and the company.
To underscore this point, you can check out this script development guide developed by Brokerkit for real estate recruiters. It includes all the details that real estate agents would be concerned about so that the recruiter can provide relevant responses that can help convince a candidate to join a brokerage.
Having a script also helps you arrange the flow of your talking points. It’s easy to have an interesting, engaging discussion get away from you, as you branch off from topic to topic. With a script prepared, you’ll sound more composed instead of lost or scattered.
Engage, Engage, Engage
One way to spot an inexperienced public speaker is the way they engage the audience because usually, they don’t engage at all. This can make the audience feel isolated and even bored about any topic. In the case of recruitment, this can result in a disinterested candidate who might feel like the recruiter is only going through the motions.
To fully engage an audience, whether it’s an audience of one or many, ask open-ended questions or invite others to ask you questions instead. Think of Q&A sessions during workshops and conferences, where the participants are actively encouraged to speak up.
You can learn a few more tricks on how to engage your audience from experts at Throughline Group.
For recruiters, doing background research on a candidate can help with the development of customized talking points. Of course, encouraging questions also give the candidate a chance to know more about the company culture and to gauge for themselves if they’re a good fit.
Study Your Audience
Seasoned public speakers seem to know every button to press to engage their audience, don’t they? That’s because they do their research to know who they’re talking to.
A speaker with an audience of mothers will have different discussion points compared with a speaker who’s going to talk to a group of teens. Even the presentation style will be different.
The same goes for recruiters and their candidates. As previously mentioned, doing your due research can help you formulate a personalized recruiting script. This will help build rapport, which can in turn influence a candidate’s decision.
You can also improve the overall job applicant experience when you study candidates. This way, even if they don’t end up signing on, they will have a positive impression of the company.
Pay Attention to Body Language
Body language can say a lot about a speaker. The way they stand, gesture with their hands, make eye contact with the audience, and move across the stage can communicate confidence, preparedness, and expertise.
Meanwhile, speakers who lean on one leg and don’t make efforts to engage the audience can seem bored or nervous. As a recruiter, you definitely want to be considered as the former rather than the latter.
In the same vein, your audience’s body language can also be indicative of their interest, not to mention their honesty and confidence. Are they keeping eye contact with you when they answer questions?
Do they exhibit closed-off gestures or do they seem to be not listening attentively? Body language can serve as clues so you can make adjustments in the way you present your points.
If the candidate doesn’t seem to respond, it’s possible that they’re not truly convinced or have their sights on another company.
Last but certainly not least, great public speakers got to their level because of practice. Everyone has their own techniques, whether that’s talking to a mirror or practicing with friends and family members as an audience.
The bottomline here is that you need to practice to hone your skills. Make use of the actual presentation you’re going to show, so you can master what to do and say per slide.
Practicing can also help get rid of your jitters and thus makes you appear more confident. This goes a long way in establishing credibility, both for public speakers and for recruiters.
As you can see, there are a lot of similarities between public speakers and recruiters. This simply means that each profession can learn a lot from the other.
If you’re a recruiter, take note of these tips to help you improve your craft and become an industry superstar in your own right.