Being active on social media, we use hashtags every day. They are the navigation system for users. Hashtags help us attract attention to our content, describe what is about, and even grow our following.
But, do you get the most out of hashtags using?
Hashtag analytics breaks new ground for your business. Here are six marketing tasks you can accomplish by analyzing hashtags.
To speed things up, you can use special tools for Social Media Monitoring for free.
1. Measure Brand Awareness
Do you know how many people talk about your brand on social networks? Maybe, your company, new product, or service is a hot topic for discussion now.
You can measure your brand awareness by tracking industry or branded hashtags. It helps you develop an effective content strategy for each social platform. For example, you can run an ad if your company has a low level of popularity or hold a contest to gain new followers.
2. Take Care of Brand Reputation
All companies have to manage customer reviews sooner or later. People often talk about their positive or negative (especially!) experiences on social media. It means you need to track social feeds right now! Fortunately, they usually mark their posts with hashtags dedicated to certain companies.
Regular hashtag monitoring helps you prevent PR crises and public scandals. By the way, many social listening tools reveal the sentiment of your hashtag — neutral, negative, or positive.
3. Find Industry Influencers
According to this survey, 90% of specialists find influencer marketing effective. It’s no surprise because followers have long trusted bloggers more than brands.
You can use industry or brand hashtag tracking to find influencers that fit your goals and budget best. Pay attention to the sentiment of their posts. You need to choose positive ones to collaborate with true brand advocates.
4. Monitor Your Events
Knowing what people are talking about your recent or upcoming event enables you to identify troubles. Hashtags dedicated to it will come in handy again!
You can engage with users, answer their questions, and gather feedback from your target audience to improve your event in the future.
5. Spy on Your Competitors
Keeping up with competitive companies is an essential part of marketing. You need to monitor what and how they do on social media, track their campaigns, and estimate the users’ reactions to their posts and products.
Start hashtag monitoring, to know what your competitors are up to. Choosing hashtags for tracking, pay attention to industry and branded ones. By the way, you can find influencers your competitors work with.
6. Improve Social Selling
For now, selling on social media is one of the most effective methods of marketing. Your customers can become your followers, DM you, ask you questions, or leave feedback about your products.
To engage with them more actively, you need to post interesting and enticing content. Hashtag tracking is helpful for that, too. Tracking industry hashtags, you can find popular topics or inspiring content for replication. Add all these ideas to your content plan to prepare well-performed campaigns for your subscribers.