Location. Location. Location. Is it really as important as it once was given how much we value online presence? The short answer is yes. Success in business is influenced by many factors and so neglecting any in favor of another can prove catastrophic in the long run.
In this article, we will examine 5 reasons you should consider relocating to a major city (not just London!).
1. Convenience
Perhaps the most obvious but still definitely worth discussing. Major cities come with major transport links. This makes commuting for staff much easier as well as for clients. When based in a major city clients will be more likely to want to meet as they will be able to conduct other business at the same time, maximizing their productivity.
This also means arranging last-minute or spontaneous meetings is less of an ordeal. Greater accessibility also means that you can cast your net further when recruiting for further potential applicants.
2. Desirable Location
Moving to a major city can have additional benefits simply by being in a desirable location. Depending on the area it could increase how well or reputable your business is perceived to be. Having a base in a city may not be as imposing a challenge as it once seemed.
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Again being in a great area will mean prospective employees will want to work for you attracting highly qualified staff.
3. Work-life Balance
More and more focus is being placed upon mental health and wellbeing, with workplace stress a known contributor to absence and reduced productivity. A key factor in minimizing stress is maintaining a work-life balance.
Being located in a major city means there are more options for recreation with a plethora of restaurants and bars. Combined with ease of commute working in the city can make having a definition between work and home a breeze.
4. Networking Opportunities
Following on from activities for staff, city work also allows for more options when entertaining clients. Greater variety in restaurants means ease when catering to dietary requirements.
With more entertainment options also comes more opportunities for networking – another key strategy for business success.
5. Greater Talent Pools
We’ve touched upon this in the previous sections, but the biggest benefit moving to a major city can have is more prospective employees. Not only is the number of candidates higher but also the quality of candidates.
Professionals typically move to major cities for work, therefore a city location can make your business more appealing.
Conclusion
These are just a few of the reasons relocating your business may be an option for you. Of course, each business needs to be evaluated on its own merits but can prove a valuable consideration.
Regardless of whether you have a new company or are looking to expand your current one, the city could be the way to capitalize on your success.
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