Almost seven million students in the United States have taken at least one online course. Because of that, it’s not surprising that the e-learning industry is set to grow to a staggering $325 billion by 2025.
But while the opportunities are clearly abundant, succeeding with online courses and training doesn’t happen automatically. Even if you have an excellent product, you still need a way to get in front of your audience and get them to respond to your message and believe in the results that you can bring them.
The good news is that there are strategies you can use to get in front of your audience where they are and create an appealing learning experience that people will be drawn to.
Let’s look at a few effective strategies for making that happen below.
Utilize Paid Ads
There are many methods for reaching your target audience online. But few can offer the immediate impact that an effective paid ads strategy can offer. For example, if you run a Google
Ads campaign that provides a relevant message to the right audience, you can potentially start getting people into your learning program in a matter of hours, essentially launching your business in an instant.
But while paid ads are incredibly lucrative, running profitable campaigns isn’t easy. There’s a lot of competition in most markets, and you also need to be aware of the changing trends and new strategies that are delivering good outcomes right now.
Because of that, one of the best ways to ensure success is to hire a Google Ad agency. Instead of having to figure everything out on your own, you can rely on the expertise of an experienced service provider that understands how to maximize your budget and reach the people who can have the biggest impact on your business.
For instance, an agency will understand that in order to succeed with Google Ads, you need to target high-intent keywords that are typed in by people who are actively looking for solutions and are likely to buy. Otherwise, you may receive a lot of clicks with little to show for them in terms of sales.
Finally, an agency will be able to closely monitor performance, make timely adjustments, and ensure that little budget is wasted on campaigns that aren’t netting the desired ROI.
Make the Learning Experience More Engaging
Attracting people to your courses is important. But you also need to make sure that they actually enjoy the learning experience and finish the course. Otherwise, it will be tough to build traction and utilize social proof as part of your marketing efforts.
And that’s where LMS gamification can be a potent tool that takes your learning experience to the next level. By gamifying your customer experience, you can create a more immersive learning process by adding an extra layer of rewards for each step the student completes.
For instance, you can set up a points system and have users collect points that can be exchanged for bonuses. Users could receive points for completing lessons or modules, passing a quiz, submitting homework, logging in, or even visiting specific pages.
There are countless opportunities for how you could use a credit system to boost engagement, especially if you choose the right tool that has a variety of gamification options.
If you want to take it to another level, you could even set up a leaderboard system where members could compete on weekly or monthly challenges, pushing each other to learn more and to get the most of the learning materials that are available.
Over time, a rewards system can completely change the outcomes from your learning programs, boosting completion rates, engagement, and performance of the students. And that will create more value for prospective students, which will allow you to gain separation from competing solutions.
Talk With Your Ideal Customers
The only way to improve how you market and structure your learning courses is by getting to know the people you are trying to cater to. Sure, you could have a pretty good understanding of who they are and what they need, but making assumptions can also lead you on the wrong path and make your product less appealing to the person you want to reach.
But many companies are hesitant about diving deeper into audience research because it takes time, effort, and resources. They try to cut corners, copying what the competitors are doing instead of gaining first-hand knowledge.
Luckily, making an effort can also become your biggest advantage. If you take the time to sit down with your best customers for an interview, you can gain invaluable insights about what they care about, what they liked or disliked about your learning, how they found you, and what messages resonate with them the most.
Then, you can take all of that knowledge and use it to upgrade how you cater to your audience, changing the courses, the messaging, and the marketing channels you use to make sure that you attract the very best customers for your business.
If you want to start with something smaller, even sending out an email with a survey request to a list of customers could provide you with plenty of insights to consider and potentially implement.
Create High-Value Content
A crucial part of providing learning services online is to showcase your expertise. People are entrusting you to educate them on various subjects, so you need to be able to prove that you know what you’re talking about and can actually help them get better.
Because of that, you shouldn’t hide the entirety of the knowledge you have to share behind the course subscription. Prospective customers need to see the value you can create, which is why content marketing is the perfect tool for both increasing your reach and convincing prospects to opt for your courses.
When you create content around the most relevant topics in your niche, you are positioning yourself as an expert, educating the readers, and creating a desire to learn more.
You can also leverage the hot topics in your industry to create more traffic to your site, which can also be immensely helpful in broadening your reach and getting in front of people who might not have heard of you otherwise.
Finally, you can use the content as a marketing tool, getting published through guest posting opportunities and becoming more visible in your market.
When you are consistently publishing in a variety of blogs and sites your audience reads, you and your brand can quickly become more widely recognized in the space, making it much easier to get in front of your audience at various stages of their buyer journey and convincing them that your courses are the best way to learn.
Breaking into the world of e-learning isn’t easy. But since the demand for online learning is continuously increasing, there is room for new companies to grow a loyal following if they understand the main ways of getting in front of the target audience. And the strategies listed above are a great starting point.