Did you know that colours can largely impact your decision to buy something? Yes! Colour psychology is a very real thing and you can use it to your advantage when it comes to branding and marketing your products.
In this article, we will be talking about how colour, particularly neon lighting can influence your decision-making.
What Does Colour Psychology Mean?
Colour psychology simply refers to the study of how colours affect human behaviour. For example, researchers found that 90% of impulse purchases were influenced by colour! That means there’s an entire field to consider when it comes to marketing and branding within your business.
Which Businesses Can Benefit From This?
Colour can affect many industries and can be used in very impactful ways. But the following are the main industries that can really benefit from colour psychology, and why this is.
Retail
Retail stores are a great example of how colour can affect your business. If you run a retail store and want to encourage customers to buy your products, you can use colour to help influence their decisions.
This is because subconsciously, we associate colours with emotions. This can easily influence someone to purchase from your shop.
Bars And Restaurants
The hospitality industry is another key industry that can utilise colour to attract customers. If you create ambience through dim lighting of certain relaxing colours, you can entice people in. By having pale yellow colours as your lighting source, you can create a calming, relaxing, and inviting atmosphere. This can subconsciously attract customers into your bar.
Why Neon Lighting Is A Great Way To Achieve This
One way to incorporate colour into your business is through neon lighting. Neon lighting is a very effective advertising strategy as well as a lighting source for your business. If you want to highlight a certain area of your retail store or bar, you can do this by hanging up a neon sign.
A neon sign can say whatever you want it to say, it could be your brand’s or bar’s name or highlight a deal you currently have going on. Either way, the illumination is a surefire way to attract attention from your customers!
Colour And Branding
Did you know that colour psychology can help define your brand? Many people associate certain meanings with certain colours. For example, red is associated with these several connotations: love, danger, passion, anger.
If you want to convey a certain emotion, you can do this through colour. So if your brand’s main colour is blue for example, this usually reminds people of the large open spaces such as the ocean or the sky. This often translates to meaning freedom, intuition, and imagination.
If you have this colour in your business, you can associate your brand with these meanings. One great way to do this is through neon lighting. When you order a custom neon sign you can choose the colour of it and what it’s going to look like.
So by using blue lighting throughout your establishment, you can encourage positive emotions in your customers.
