It’s important to invest in good product packaging just as you have invested in the production of quality goods.
10 Essentials for Proper Product Packaging
The packaging should be good enough to enforce your brand and give you an advantage over your competitors. It should protect your products from external elements and also be environmentally friendly, which is now a growing requirement in many nations.
The packaging is a product itself as you may need to hire a supplier such as Stanley Packaging and others. Ensure that you hire a reputable company to manufacture your product packaging, in consideration of the kind of goods you deal with.
To have a packaging that’s suitable for your products, this article outlines ten essentials for you to consider.
1. Durability and Quality
Your packaging should provide the required protection and preservation of its contents. This is possible if the packaging is made of high-quality materials as the supply chain may expose your products to adverse conditions.
With durable packaging, you’re assured that your products will reach the final consumer in the right state.
Even though saving money at every stage is key, compromising the quality of your packaging may result in huge losses. However, to recover the cost of acquiring quality and durable packaging, you can factor it into the cost of your products.
If your products are supposed to travel overseas, the cost of tampering and returning damaged goods should be avoided through quality packaging.
2. Sustainability
Sustainability is the aspect of being able to produce good packaging in the long run. Are the raw materials used in the manufacture of your packaging in ample supply?
This is critical if your production levels are high, especially for natural food products, body care goods, and nutraceutical commodities. The more the production level of your product is, the more the use of the packaging.
It’s believed that recyclable packaging is the best as it helps take care of the environment too.
Another factor that affects sustainability is the cost of raw materials. A high cost may affect the price of your products negatively, leading to low sales. Remember, customers will always go for the cheapest quality product.
3. High-End Design and Branding
Ensure that your packaging design is done with a professional touch. The identity of your branding should be solidified by the packaging materials used. The general design, materials, and graphics ought to connect with your target audience. Do consider getting professional help from professionals such as Deuce Studio packaging design agency London.
Have an expert graphic designer who understands your target customers design the packaging and put graphics that’ll create the right emotive reactions from your customers. This includes factors such as graphics, layout, and color.
Remember, your packaging should accommodate your logo and other range of products within your organization. Good branding helps in sending the right message to your customers to improve your sales.
For instance, if you’re selling children’s products, use images that children like and have beautiful colors.
4. Leverage Unseen Cost Savings
Several factors contribute to the cost-effectiveness of your packaging. It includes things such as sizes, materials, and the amount you order. If you’re a startup, shop around for a cost-effective manufacturer of packaging.
Get several quotes from different manufacturers. A cost-effective plan offers you high-quality packaging at a good price.
Light materials help save on transportation costs. The efficiency of production is enhanced through packaging that’s easy to handle. You can also save on costs by ordering in large quantities where you enjoy large discounts.
That said, combine all factors that’ll help you cut packaging costs as much as possible.
5. Standard Sizes and Shapes
Research on the standard shapes and sizes you’re required to use in your line of products to help you save revenues. Having unique sizes and shapes to appeal to the sight of your customers is good.
However, if it raises the cost of the packaging and affects how to store the final products, you may need to review that.
Standard sizes and shapes improve the flexibility and convenience of handling, storage, and transportation of your products. Moreover, doing away with bespoke packaging may help you save storage space.
6. Certifications
If you’re dealing with products that have to go through several certifications, you ought to include those together with the entity’s name and logo. Certified products can easily sell compared to uncertified ones as they inspire trust and confidence in the buyer.
If they’re consumable products, your target audience will know they won’t suffer from health effects after consuming your goods.
7. Labeling and Warning Requirements
Your product might have the requirement to warn your consumers regarding the side effects that may be experienced after using it. This might be something like an allergy after consuming products such as eggs, soy, milk, or certain types of medicine.
8. Correct Weight and Volume
The law requires some commodities to have particular weight. Therefore, your products must be verified by governing agencies to ensure they’re of the correct weight. As a result, the packaging of those products should be manufactured in the right size to fit the volume of your products.
If your products are in liquid form, your packaging should be manufactured to hold the right quantity such as half a liter, one liter, two liters, ten liters, and so on. Additionally, the weight or quantity of your product should be labeled on the packaging.
9. Manufacturer/Importer
As a requirement, your packaging should clearly show the name and address of the packager, manufacturer, or importer. This information helps your consumers reach out to your company in case of complaints or when they need additional information.
The manufacturer’s information also helps in bringing your business into the limelight.
10. Barcode
Barcodes are unique for every product. If you’d like to sell your commodities through supermarkets, barcodes are key for the identification of your product using a barcode reader. Thus, your barcode should be clear, easily scannable, and concise.
Wrapping Up
Good packaging should be designed in a way that ensures the protection of your products from destruction. Besides this, packaging helps in preserving perishable products. Ensure your packaging has a good design to facilitate packing and avoid wastage of space.
Quality packaging helps withstand rough handling. Additionally, the packaging of your products should display important information such as manufacturer, barcode, expiry date, warnings, volume, and weight.
Finally, brand your packaging professionally to make your product stand out in the market.
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