From developing a unique concept and choosing a perfect location to curating a lip-smacking menu, you have taken every step to set up a successful restaurant. But have you thought about how you’re going to promote your restaurant?
In the current digital world, establishing an online presence is key to the success of your business. Today’s modern consumer is likely to look for a recommendation on the internet before choosing a business.
If you want customers to flock around your establishment, it’s crucial to promote your business online. And here are some ways you can do that.
Design A Great Website
A website is one of the key pillars of your online presence. We urge you to collaborate with skilled designers and developers to set up a website for your restaurant.
It should be visually appealing, functional, and responsive. The website should be easy to navigate and fast loading. Moreover, the branding should reflect your restaurant’s theme.
Make sure to include all the relevant information, including the address and menu on your website. You can add a button that allows customers to easily call and make a reservation. It’s also a good idea to display customers’ feedback and build social capital.
Put Up Listings On Directories
Earlier, business directories helped customers find local businesses in the area. While yellow pages are no longer relevant, they have been replaced by online directories. Just like a paper directory, you can list your business on online directories and help potential customers discover your restaurant.
Listing your business in an Atlanta restaurant directory can enhance the local visibility of your restaurant in the Atlanta culinary scene. In addition to local directories, you should also list your business on other well-known directories such as Google My Business and Yelp.
Besides contact information, your listing should include high-quality photos and videos of your establishment. You should also encourage your patrons to leave reviews on your listings.
Set Up Social Media Pages
From fast-food joints to Michelin star restaurants, all kinds of establishments are using social media to directly communicate with existing and potential customers. Social media is a powerful tool that holds the potential to make your restaurant viral overnight.
There are several social media platforms out there, start by choosing the ones most relevant to your business and audience. Usually, Facebook, Instagram, Twitter, and Pinterest are suitable for the hospitality industry.
When it comes to social media, it is imperative to create consistent and relevant content. Furthermore, make sure you hop on the latest trends to get your business noticed.
Create Bite-Sized Videos
TikTok and Reels are all the rage in the world of social media. In fact, bite-sized videos have been adopted by Youtube, Facebook, Pinterest and other social media platforms. Moreover, social media users love food videos. So don’t miss out on this opportunity to promote your restaurant!
The best thing about bite-sized videos is that you don’t need extensive editing experience with a fancy camera. As long as you have a smartphone, you’re all set. You should start creating and uploading short videos. Since an abundance of content is created every second, it’s crucial to post at least 7 to 8 times every week to get your restaurant noticed.
Understandably, creating videos for every social media platform can be too much work. Fortunately, you can create content for one platform and repost it on other platforms.
Start A Blog
While short-form content is easier to consume, people still enjoy reading a well-curated blog. A blog can help you share your restaurant’s story as well as any special events and promotional offers. It’s a great way to connect with your audience on a personal level.
If you already have a website, you can easily add a blog. When it comes to long-form content, consistency is key. Don’t make the mistake of posting once in a blue moon. We suggest creating a content calendar and following it diligently.
As far as blog content is concerned, there are a variety of things you can post. From supplier profiles to restaurant BTS, get creative with your content.
Create Youtube Videos
Other than bite-sized videos, Youtube is a viable platform for sharing longer videos focused on your restaurant. You can repurpose blog content to create Youtube videos promoting your business.
Partner With Delivery Service
The pandemic highlighted the importance of quickly embracing unprecedented changes for the survival of your business.
Even if you were planning to run a dine-in-only restaurant, partnering with a delivery service can help boost sales and reach more customers. Offering online ordering automatically increases your visibility.
Though you have the option of hiring delivery executives, partnering with existing delivery service is a cost-friendly alternative.
Incentives are an excellent way to attract patrons to your establishment. You can offer discount codes or Buy One Get One offers to get customers interested in your new venture.
To further enhance your online presence, we recommend hosting giveaways and contests. Giveaways are a tried and tested way to garner engagement and generate excitement.
You can ask your audience to follow your page or like your post. It’s an effective tactic to boost your social media followers. Also, think of a great prize that will encourage people to enter the contest. It could be a gift card or a free meal at your establishment.
Surprise And Delight
Everyone loves a freebie! You can surprise and delight your customers by offering something complimentary.
Whether it’s a free dessert or a discount on the bill, find ways to surprise your patrons with an unexpected gift. These offerings may sound simple, but they are highly effective in creating an unforgettable experience for your customers.
The past few years with the pandemic left the hospitality industry in a wreck. Now more than ever, it’s critical to realize the importance of marketing your business on the internet.
Embracing these new channels and connecting with your target customer can be vital for keeping your restaurant afloat in tough times. Hopefully, the aforementioned tips will help you establish and grow your online presence.