While developing a beautiful, fully-functional app that addresses consumer needs is crucial to its success, your effort could be worthless if people don’t know it exists. You need to get your app in front of as many potential users as possible.
However, with over 3.8 million apps on Google Play Store and about 2.2 million on App Store, the competition is increasing day by day. Fortunately, there are several ways you can make your app stand out in the market.
Successfully promoting your app requires a meticulous marketing strategy. This involves identifying your target audience, ways to reach them, and informing them about your new app.
This will give your app more exposure and increase the chance of acquiring users who will drive repeat engagement and become loyal users. You can also leverage new technologies such as Okta remote work to enhance your app’s user experience and make it more appealing to your target users, encouraging more exposure.
In this post, we look at seven of the best ways you can promote your app and get it in front of as many ambitious users as possible:
1. App Review Directories
Submitting your new app to directories for user ranking, reviews, and promotion is a simple yet effective way to showcase your app to your target audience. App review directories allow you to promote your new app to thousands of potential users and highly qualified visitors.
And since most people check app reviews to find apps that meet their requirements, getting your app featured on these review websites makes a great way to acquire many potential customers.
Taking the time to submit to these websites gives you a chance to show off your new app and explain what it does to your target users. Some directories even give your app more exposure by including it in their regular newsletter that showcases the best apps in respective categories.
Others give awards to the best apps in various categories, which can contribute hugely to your app’s success and credibility.
2. Social Media
Another effective yet inexpensive way to give your new app more exposure is by using social media platforms. Create a Facebook and Twitter Fan page as well as on other social media platforms to showcase your new app to millions of users from all over the world.
Add a link on your social media profiles that directs people to a landing page on your website that showcases and provides more information about your app.
Regularly post high-quality, engaging content that educates, informs, and entertains your target audiences. Sharing interesting and informative content on relevant topics is a great way to educate and provide solutions to their problems while promoting your app.
This helps build trust with your followers, making it easier to convert them into loyal users. Add engaging and appealing visuals to your posts to increase engagement. You can also maximize your app’s visibility by using social ads. Ads are a great way to market your app on social media and reach your targeted users.
3. Offering Free and Paid App Versions
Offering a free and paid version of your app is another excellent way to promote your app and get more downloads and users. The free version helps attract many potential customers and get them to try out your new app.
Those who like it or find your app users often spend their cash on upgrading to the paid version to enjoy full features and functions.
Flash sales or thousands of downloads help propel your new app to the top of your category or the popular list, increasing your user base. Most people check the popular list rather than organically searching for apps on the app stores.
Getting to the top of your app category helps get your app seen by many people and can potentially get more users to download and install it on their devices.
4. Frequent App Updates
Most app users leave reviews to share their experiences with future prospective users. Consider using that feedback to improve your app and enhance its performance and user experience.
This is crucial since updated apps usually have a higher chance of getting to the top of the listing on app stores. People like using constantly updating apps to ensure they’re always getting a better user experience and improved performance.
Publishing news updates or sending out update notifications to users can be another great form of advertising your app, especially once the notifications show up on their phones.
When people see your brand more often, the more trustworthy they become, and the higher the chance of recommending your app to other people.
5. Optimize Your Keywords
With thousands, if not millions, of people looking for apps on the App Store and Google Play store each day, optimizing your keywords helps your app get easily found by many potential users, quickly increasing your app downloads.
App Store optimization usually involves finding out the most popular phrases used by your target users when searching for apps on the app stores and then incorporating those keywords into your app listing description.
This ensures your app shows up at the top of the search results page whenever users search using those keywords. To optimize your app for the app stores and increase visibility, consider including your relevant keywords in the app name, subtitle, and description sections.
6. Get Influencers to Use Your App
Getting influencers to use your app is another effective way to get your app in front of potential users. Influencers are best at marketing since most people view them as authentic individuals they can trust for information about the latest trends and new stuff in their respective industries.
Find the most relevant influencers and request them to try out your app and share their experience with their followers. This can help create a lot of buzzes and give your app a lot of exposure and get more people to download and use your app on their devices.
Before reaching out, take your time to identify the most relevant influencers with a huge following. Introduce your new app to them and explain how it can benefit them and their followers, and if they’re interested, work together to find the best ways to promote it. They can promote your app by sharing a short and engaging video review of your app or using sponsored content talking about what your app is all about.
7. Write Guides and Tutorials
Another excellent way to promote your app and get more exposure is using guides and tutorials to share valuable information related to what your app does. Identify what your typical user is eager to learn about or attempting to do and tailor your tutorial or guide accordingly.
For instance, if your app is a keyboard app, you can create a guide on how to change background themes or add custom themes, and in the process, you can explain other features and benefits that it offers.
Once you’ve created your tutorials and guides, share them on your social media channels and relevant forums. You can also post them on your blog or publish them in relevant magazines and websites to ensure it reaches a greater audience for maximum exposure. Keep your content evergreen and optimize it for search engines to help you rank on the search engine result page.
While there is fierce competition in the app marketplace, your new app can still stand out from the crowd if you have a solid marketing strategy. Use the tips mentioned above to get more exposure and promote your app to the right audiences.