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20 Marketers Share How to Pick a Profitable Blog Niche
Take a look at what the following 18 professional marketers have to say about profitable online niche markets. They’ll help you determine which online sector would be best for you.
Carlos Obregon, Bloom Digital Marketing
To pick a profitable blog niche I would recommend doing research in these areas:
First I would ask your customer service people what are the top five questions they get asked the most, based on this I would then research if there is a product or service that can solve or help with the issues people are asking for help on.
Once I have identified a product or service I would blog about that and include my affiliate link.
The next place I would on Reddit to see what kind of questions or requests for help are being asked most frequently.
And again I would try to find a product or service that can help and I would blog about this.
And last, I would check on Google trends to find transactional type searches that are growing in volume and I would then go look for an affiliate product that can fulfill that need and blog about that.
Callum, C4 Digital Marketing Australia
Picking a profitable blog niche is not an easy thing to do, while it often is portrayed to be so.
In order to pick a profitable niche, you must aim for something that is not overly saturated nor dominated in the SERPs by authorities within the space.
If it is your first blog, go for a longer tail type of approach, an example of this would be “running shoes”, which is very competitive, going longer tail would be something along the lines of “running shoes for the elderly” this would have plenty more content opportunities.
The longer tail you go, the higher the intent & the shorter the time frame it will take for you to rank.
Being product focussed also opens up far more opportunities revenue-wise, whether it be through affiliate or brand deals.
Another super important thing for first-time bloggers is to think about what you are truly passionate about, this makes the research & content creation.
Josie Nespeca, Condo Shopper
I think you always have to look at the market and where the pain points and opportunities lie. Look at where consumers and investors are finding the most dissatisfaction with the current market and find a solution.
For us, it was the real estate market, where we knew that there are more and more people who are being priced out of a home.
Our solution was to make finding affordable highly valuable properties more accessible to more people.
That’s how Condo Shopper was born, but serving that need. Examples of this are everywhere if you just listen and observe the market.
Michael Rossman, MachFast
Number one piece of advice would be to find an industry you are passionate about. Most of these tips may touch on that because it really is the most important thing.
They’ll be times you want to give up, but your passion will see you through.
You may already have an idea of some of the problems, challenges, pain points, aspirations, and desires that your consumers within that industry has. Now it’s time to validate them and find a solution.
Now find the problems with the most profit potential and validate the niche
– How many searches per month are related to this problem?
– How many of these searches show intent to solve that problem?
– Is the search volume consistent? Is it growing or shrinking?
– How much content already addresses the problem?
– Are there products that can address these products? If not, could you make one?
– Is the market growing? Will demand shrink or grow?
To find a niche that will be profitable and enjoyable you have to find a sweet spot between what people want, what you’re good at, and again, what you’re passionate about.
Zied Ben Soltana, DigiDux
Generating leads and customers with a blog is an incredible feeling. However, one of the most important choices you make when starting out is your blogging niche.
Choosing a clear niche for your business is very powerful, it helps you grow faster and makes monetizing easier by:
* Giving your business a clear direction for developing content or choosing products to sell.
* Simplifying your marketing by giving you a clear message about purpose and benefits.
* Easily identify your ideal customer and approach them with targeted marketing.
* Building your expert status and concentrate your efforts on a single area of expertise.
What makes a good niche?
You have to go beyond demographics. Demographics are a great place to start, but if you want to establish yourself in a niche market, you need to take your audience’s values, beliefs, and passions into consideration.
* Clear: as a customer you know immediately whether you are in it or not.
* Goal-oriented: think about the goals the customers are trying to achieve independently of any product or solution.
* Specialized: a good niche allows you to face less competition.
* Monetization: a good niche allows you to charge more than without a niche.
How do you decide what niche to blog about?
Answer these questions in order to evaluate your potential blog niche:
* Are you interested in the niche and do you know enough about it?
* How many people are searching for this niche?
* Is there a clear business model and a paying audience for this niche?
* How is the competition (moderate, low, aggressive)?
* How are you going to get traffic?
Garrett Nafzinger, Garrett Digital
I recommend choosing a niche you have expertise in and are passionate about.
Google has adapted to understand when a writer has expertise in a given field. It’s more important to have deep knowledge of your topic rather than choosing the most profitable niche you know little about.
Do keyword/topic research to understand what Google deems essential about your topic and keep that in mind, but let your expertise be your guide.
If you’ve already started writing content, map out your topic and align your content using a hub and spoke approach, a comprehensive article or category page as your hub, and drill into more details as the spokes.
Michael Hammelburger, Sales Therapy Sales Coaching
A good blog niche is something you are passionate about.
If what your writing about isn’t something you care you’re never going to have anything unique or special about your content. Try looking at Reddit for subreddits that are interesting to you.
This really goes a long way towards finding niches that are interesting to you.
Tommy Gallagher, TopMobileBanks
I made mistakes. I have lost years in picking the wrong projects. The wrong niches. The competition I can’t handle.
These tips on how to pick a profitable niche are simple. They are simple to read and simple to understand. But they are NOT simple to grasp.
– Pick not the profitable niche, but a niche where YOU can be profitable.
– Pick the one that you are interested in. With this, the end result will definitely be better.
– Spend a lot of time researching the competition. These days the traffic is consolidated across featured snippets, paid ads, and top3 results.
– Start with topics that your competitors didn’t cover yet.
– Be ready for a marathon. It can take 1-2 years of grind to see significant results traffic-wise.
– Work on your social and Pinterest traffic. These platforms can give you traffic mostly instantly.
As I said, it sounds simple. But there are tones of nuances on how to approach it correctly. The best way to handle it – take 1-2 months to research the niche and look for people who can give you genuine advice.
Justin Herring, YEAH! Local
To pick a profitable blog niche I would first start with what you are interested in. It is really hard to write about and make money from something you have no interest in.
I would write down a list of ideas and then niche down from there.
Then do your market research and make sure there are enough people searching for your niche you can actually make money from.
You can use kwfinder.com to see if there is any search volume. If so, then I would niche down even further.
An example would be a broad topic of “running shoes.” You could then niche down to “running shoes for kids.”
Now you want to figure out the monetization potential. The best option is to sell affiliate products.
Search Amazon’s affiliate program to see if there are enough products to sell and the commission amount.
The following ‘niche success validation’ exercise will help you decide if your niche blog has actual potential.
Step #1: List niche ideas
Step #2: Check niche size and niche down
Step #3: Explore competitors and market
Step #4: Analyze monetization potential
You’re on your way to setting up a profitable niche blog now.
Colt Agar, The Tech Reviewer
Starting with the basics, one should pick a blog niche that they are passionate about or enjoy blogging about.
Passionate bloggers create better content, meaning this will be reflected in both the quantity and quality of your conversions and user engagement.
Building a niche website requires time commitment – so it’s important to pick a niche that you will enjoy working on and where you will always have something to talk about.
You want to get into a niche that people are already talking about and thinking about so there is some decent user intent for the topics that you’ll write about in the future.
Most importantly, you want to make sure the industry that you are writing about has marketable intent so able to make money off your website content by guiding your readers into making smarter purchase decisions and giving educated recommendations that will convert.
Mike Glozman, Live Easy Media
I typically try to find a niche that I’m interested in and wouldn’t mind writing and investing time in.
Once I select my niche, I do keyword research with a tool like SEMRush or Ahrefs to see if there is enough volume and topics or keywords that can be monetized with ads, affiliate links, or digital and physical products.
Additionally, you will want to analyze competitors in your niche to see how much traffic they are receiving and how they are monetizing that traffic.
If the competition is too strong, I usually move on to another niche with more opportunities for new sites.
Kevin Dam, Kevin Dam
One of the best ways to pick a profitable blog niche is to just write about what you know the most.
When writing a blog you want to engage the audience and provide insights, tactics, knowledge that can’t be found anywhere else – the most unique way of doing that is writing from your own experience.
Writing from your own experience positions you as the authority and expert and when it comes to persuading readers to take action (so you can make a profit) this is one of the key pillars, amongst others such as needs, relevancy, value, and price.
In 2021 there are multiple ways to monetize your blog including display banners, affiliate offers, selling a SaaS, or just recommending services that someone else will deliver, but capturing attention and being able to hold that is your first key to success.
Start with the end in mind, consider what leverages you have, and how you can potentially create a flywheel that feeds itself over and over again.
Nestor Vazquez, SEO Mexico
Google Adsense is the best way to profit from a website. The AdSense profitable niche has worked for me and I know it works for many others too.
But you will need to have the right keywords and that is where choosing a profitable niche becomes crucial.
You can gauge the effectiveness of a niche by looking at how its keywords are paying through Google Ads.
If you see good profitable keywords in AdSense that means those profitable niches are profitable and Google Adsense knows the real profitable niche better than any other keyword tool since it charges for clicks and paying clicks is a sign of profitable niche potential.
Smaller niches will yield higher profits for your AdSense ads and affiliate marketing because less competition means a better chance of ranking high.
Ben Knegendorf, Dropship Breakthru
In my experience, choosing a niche that you are genuinely interested in will typically provide the best chance for success.
Building a business is a grind and, every day, you have to wake up and keep pushing forward even when the results aren’t there (yet).
So, let’s imagine, for the sake of this analogy, that you’re an avid golfer. You play a few times a week and make trips to ‘bucket list’ courses across the country each year.
You read all blogs, watch all the YouTube videos, and take part in all the online forums/discords/Facebook groups discussing the latest and greatest equipment simply because you love it.
Is it going to be easier to build a website around golf vs the hot new niche you discovered while doing keyword research?
Of course, it is.
And, in the beginning, when it’s only your mom, and your friend Billy reading your website, is it going to be easier to continue to push forward when you genuinely love it? Of course, it is.
Don’t chase the cash. Chase happiness and fulfillment. Build a business you want to brag about EVERYWHERE.
Kas Andz, Kas Andz Marketing Group
When picking a blog niche that will undoubtedly make money for you, you will have to find a careful balance between expertise, passion, sustainability, and trend.
If you write about something that you don’t have proof of expertise for, people will think you don’t have the authority to talk about it.
Also, if you genuinely don’t have the expertise, you can easily end up providing people with lousy information anyway.
You want a registered surgeon to do talk about surgery, not a guitarist.
It would be best to identify with your audience – meaning that you are a consumer of your content.
This way, you know how the target reader wants it because you are a target reader.
If you focus on a blog niche that is trendy today but isn’t tomorrow, you will lose interested readers soon enough.
If you can predict the next topic that will give you a massive amount of interested readers for a good enough amount of time, consider it.
When you find the right balance between these four, you can have insane traffic on your website.
James Lee, Monetized Future
My full-time living revolves around building affiliate websites and blogs, so I understand just exactly how important niche selection is.
First, you should always do proper keyword research on any niche before you decide to take it on.
Identifying the top buyer keywords in the niche and their monthly search volume will go a long way in deciding if there is enough purchase demand to justify entering it.
If I was evaluating the grilling niche these buyer keywords might look like:
Best X (Best Propane Grill)
Best X for (Best Propane Grill for Cooking Meat)
Best X of 2020 (Best Propane Grill of 2020)
Brand Y vs Brand Z (Weber vs Blackstone Grill)
X Reviews (Propane Grill Reviews)
Brand Y Review (Weber Grill Review)
Next, you need to evaluate your potential competition using a tool like AHREFS or SEMRush.
Plug the buyer keywords you found during the keyword research phase into your tool of choice and identify if there are 1-2 obvious affiliate sites with low traffic and low authority showing up on page 1 of Google.
If you are finding low authority sites on page 1 then you can assume you have an opportunity to take their position with only a little effort.
Anayanci N, Ilustradora Mexicana
To find a profitable market niche, it is important to search and know the trends. Although many of the trends are temporary, some topics last over time.
Before choosing any topic it is important to analyze its popularity, the number of searches that exist on the web about the topic in question, know those keywords for which you pay more CPC, and also check that the niche is attractive to sell products and services.
In the case of selling products, Amazon is an excellent help to validate ideas. If Amazon has it, it is because there is a potential demand for the product.
Other tools such as Google Trends can also be used to verify that there is a search trend by users over time. Social networks can also help to determine more themes.
The evaluation of each chosen niche is essential in order not to fail.
Shaurya Jain, Attention Always
I am of the opinion that niches are an extension of problems people face. If you find a good enough problem, you can find people eager to part with their money to get a working solution—be it a blog (running on affiliate products) or a product itself.
Think of people who are looking for a solution to a problem that begins with “How to…”. This can lead to a big reserve of ideas that you can use to generate blog ideas.
Next, run a few of these “how-to” keywords through a keyword research tool like Ahrefs or SEMrush to discover if there’s enough interest in the subject that you can capitalize on.
That’s not enough though. Head over to review sites like Trustpilot to browse through the broader category of products and see if there’s enough interest around the products belonging to that niche by checking out their reviews.
Why TrustPilot? Each month, over 29.40 million online users visit Trustpilot.com to review different products.
A bigger number visit the site to learn more about products. That’s why sites like these can be a good place to find ideas you can use.
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