What’s the biggest challenge you face as the owner of an e-commerce store? Of course, you need an excellent digital marketing strategy to promote your online and attract new customers.
5 Smart Ways to Use Packaging Inserts to Boost E-commerce Sales and Customer Loyalty
Also, you need to coordinate with several vendors and logistics providers to ensure there aren’t any hiccups in order fulfillment.
But if you’re like most entrepreneurs, the most crucial challenge your face is to establish a personal connection with your customers.
The absence of human touchpoints in online shopping makes it difficult to retain customers. A growing number of online stores entering the market only makes matters worse.
The only way of driving generating consistent revenue is to maximize repeat purchases from loyal customers.
And one of the most effective techniques of doing that is to make strategic use of packaging inserts.
Why Use Packaging Inserts
Now, the idea of using packaging inserts isn’t new or unique in the e-commerce landscape.
If you’ve ever bought something online, chances are you’ve received packages with dainty inserts that offer you a discount or promo code.
But the use of packaging inserts extends far beyond offering a discount to your customers.
They’re an inexpensive way to make your customers feel special and valued. They position your brand as one that cares about more than just profits.
The best part is that you can tailor the messaging on the insert based on the product a customer has purchased.
It can be instrumental in helping you stir the right emotions and forge a personal rapport with them.
Moreover, you don’t have to allocate any extra funds to ship packaging inserts to customers.
You just have to add them to the packages you’re already sending. The only investment involved is the cost of designing and printing these inserts.
Also, packaging inserts are a great way to encourage customers to check out more products on your website.
They help your brand remain etched in the minds of customers and ultimately, help you win their loyalty and drive more sales.
It is, however, necessary to make effective use of packaging inserts beyond traditional discount coupons.
The key is to spice up your inserts with an unconventional touch, such as adding a custom logo and address stamp or including a handwritten note.
The ultimate goal is to delight your customers and turn them into loyal brand evangelists.
In the following sections, we’ll discuss a few effective tips to make the most of your packaging inserts. Let’s get started.
Add a Personal Touch
Packaging inserts don’t always have to be of a promotional nature.
Sometimes, even a simple “thank you” note can go a long way to improve your brand image and bring a smile to your customer’s face.
You can take it up a notch by ditching pre-printed inserts to write the message by hand instead.
Thank them for choosing your brand, and highlight the attributes that set your products apart.
Also, inform them about how you make those products and where you source your raw materials from.
Another great trick for ramping things up is to use a monogram address stamp instead of printing your logo on the inserts.
It’s ideal for showcasing your logo while adding a vintage touch to your branding.
It’s particularly useful for making your packaging inserts stand out from the run-of-the-mill “thank you” notes your customers receive every other day.
Pack a Surprise
One of the most powerful ways of earning your customers’ trust and loyalty is to exceed their expectations.
All you have to do is include a small gift with the product they’ve purchased. It could be an excellent way of showcasing your product range or cross-promoting other brands.
Let’s say you’re running an online store that sells grilling equipment and accessories.
You could delight your customers by including a few samples of barbeque sauces and seasonings in their product packages.
Similarly, you can send them a few packs of cocktail mixers to enjoy refreshing beverages at their BBQ parties.
Even though these aren’t your products, they’ll provide additional value to your customers and help you exceed their expectations.
Apart from free gifts, you could also include samples of new products.
It’s particularly useful when you need to create hype before a product launch.
If they enjoy using the samples, they’ll end up ordering the actual product, and even recommend it in their networks.
Make It Informational
Clever use of packaging inserts goes a long way to reinforce customer success.
Depending on the type of product you’re selling, you can use inserts to highlight assembly and safe handling instructions.
Or you could even include useful tips to help them harness all product features to the fullest.
Let’s say your company sells vegan meat substitutes. You can create packaging inserts to share recipes using those ingredients.
Or you can include nifty tips to help customers enhance the flavor and taste of those products.
It’s a great way of providing added value to your customers and ensuring that they have a seamless purchase experience.
Don’t Forget the Call-to-Action
Most business owners and marketers forget that packaging inserts are excellent tools for encouraging your customers to take desired actions.
If you impress them with timely deliveries, great product quality, and outstanding customer service, they’ll be willing to share their experience on social media.
But they won’t do that unless otherwise prompted. That’s where packaging inserts come in handy.
Include a suitable call-to-action (CTA), such as asking customers to review your brand on Facebook or share their purchase experience on their social media profiles.
Similarly, you can ask them to visit your website and check out more products. Or you can ask them to fill out an online survey form.
Or you could even ask them to follow your social media profiles. There are endless possibilities of CTAs for your packaging inserts.
Conclusion
Irrespective of the type of customers you’re targeting, packaging inserts are a great way to tug at their heartstrings.
Make your inserts stand out with unique elements, such as self-inking address stamps, handwritten notes, and useful gifts.
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