How to start your online gaming? This is an interesting question, especially now that the opportunities in the Netherlands have increased due to the new legislation. It can therefore be very attractive to have your own brand on the market. In this article, we will discuss everything about starting your own gaming. For example, what do you need? What should you absolutely pay attention to?
Jettie Oosterveen is a renowned Dutch gambling marketing strategist and he is here to give us an explanation regarding the matter.
1. Make Sure You Have Start-up Capital!
Opening online gaming is a serious undertaking. You need to have enough money to pay your players on winnings, get all the necessary paperwork in order, set up a server, and of course, pay your employees. You will need an estimated 1.5 million euros, so you may have to look for co-investors. Which also isn’t a lot in the online gaming business.
2. Apply for a Casino License!
You can only start online gaming if you have your gaming license in order. It is important to comply with the laws and regulations. Only then can you obtain the permission you need from the games of chance authority. Remember that otherwise, the KSA can shut you down without mercy.
When you generate significant turnover, you do not want to take the risk that your site will be blacklisted. A license in the Netherlands will cost you around €50,000 to obtain. This also applies to land-based gaming.
3. Offer the Best Games!
If you want to start online gaming, you will have to build it up in the right way. In that case, you have to start with the game offer. First of all, you look at what you like yourself. In addition, it is of course also important that you attract players with it. That means, for example, that you have to be able to offer many slots and many live gaming games.
You buy it from major software providers. This initially costs nothing, but you do pay a percentage of your profit to these companies.
4. Ensure Optimal Usability!
Starting online gaming nowadays requires knowledge of all kinds of things. For example, it is now also important to make your gaming responsive. That means your casino fits every kind of device and operating system. After all, you want your players to be able to play on a mobile phone just as easily as on a laptop.
Because each device uses different software, your gaming software must also be able to respond to it. This will, therefore, also require the necessary knowledge to set it up properly. So you will need a good software team that designs a beautiful, easy-to-use site.
5. Integrate as Many Payment Options as Possible!
There are many options for making deposits and withdrawals. This is possible, for example, with an old-fashioned bank transfer, but also with internet banking. In addition, credit cards are still popular. Modern methods such as e-wallets are also more and more common nowadays. It’s nice to offer your potential players all the options, so they can choose for themselves.
So make sure you offer options like PayPal, Neteller, or Skrill. There are many players who even let their choice depend on these kinds of things. The costs for this are often included in the deposits and withdrawals. This makes it a lot easier for you to work with it. So you will have to integrate all payment options well into your site.
6. Create Brand Awareness
When you have everything built up, you would think you can start the beste online casino. However, this is, of course, not the case. People need to know where to find your site. That is why you should immediately get started with the promotion of your casino. You can promote your gaming in many ways. You can check Bitcoin casino as a starter. This can be, for example: improving the findability on Google thanks to SEO, paying commissions to affiliates to promote your site, advertisements via Google Ads or social media, or any other strategies.
Starting your own gaming is certainly not obvious. There is a lot involved, and of course, you have to see that you do everything according to the law. So you will have to look for start-up capital or investors and meet all licensing conditions. It is not an easy assignment and, therefore, best suited for someone with sufficient experience and knowledge of the business!