The Kickass Entrepreneur
  • About
  • Blog
    • All Blogs
    • Create Wealth (Investing)
    • Entrepreneur Interviews
    • Featured Top Posts
    • Growing Profits
    • Growing Revenues
    • Marketing
    • Positive State of Mind
    • Real Estate Investing
    • Retirement
    • Sales
    • Selling your Business
  • Book
  • Courses
  • Podcast
  • Resources
  • Contact
The Kickass Entrepreneur
Subscribe
The Kickass Entrepreneur
  • About
  • Blog
    • All Blogs
    • Create Wealth (Investing)
    • Entrepreneur Interviews
    • Featured Top Posts
    • Growing Profits
    • Growing Revenues
    • Marketing
    • Positive State of Mind
    • Real Estate Investing
    • Retirement
    • Sales
    • Selling your Business
  • Book
  • Courses
  • Podcast
  • Resources
  • Contact
  • Growing Revenues

How to Excel at Online Retail

  • April 21, 2021
  • 2K views
  • 4 minute read
  • Meg Rivera
card and cart
Share
Tweet
Share

While the world of e-commerce has been steadily becoming an increasing part of the modern shopping experience for several years now, the coronavirus pandemic has turbocharged online shopping.

How to Excel at Online Retail

If you run an online storefront, you know that your website needs to be appealing and easy to use in order to gain the trust and loyalty of your customers. However, sometimes that seems easier said than done.

What are some concrete steps you can take in the world of online retail to ensure that your shop is a success?

Let’s take a look at everything you need to know.

Know Your Audience

Many new businesses make the mistake of trying to appeal to too broad of an audience. However, it’s actually way better for your online storefront to attract fewer of the right audience than more of the wrong ones.

For example, if you are selling tractor parts, is it better to receive 50 people from a farming forum or 50,000 people from a prominent fashion website?

As you can see, more traffic doesn’t necessarily mean more sales. The first step in reaching the right people is understanding who they are and what they are like.

Who is your primary target audience? What matters to them and what do they want? What are the problems they want to be solved in their lives?

Knowing your audience is an essential part of having a successful business. Not only does it help you meet their needs better, but it also helps you target your advertising to reach them.

Focus on Creating the Best User Experience Possible

When you run a digital storefront, your website is the face of your brand. You can think about your site just like you would a brick-and-mortar store.

If you run a physical shop, wouldn’t you want your customers to be able to understand how to move through the store and have a pleasant and problem-free experience in doing so?

If your website is clunky, poorly designed, or buggy, you’re probably not making as many sales as you want to. People need to know they can trust websites where they are entering personal financial information like credit card numbers, and they will be much less likely to trust you if the interface is riddled with problems.

Curious about how you can take your site’s user experience to the next level? If so, check out this helpful article.

Use Automation to Your Advantage

There are a lot of tasks these days that can be automated in a way that can seriously improve your company’s efficiency. Instead of having your employees spend time fulfilling repetitive shipping tasks, consider drop shipping or 3rd party fulfillment options.

You also might want to automate some of the basic customer service tasks so that people’s common questions can be responded to quickly and automatically.

Make Shipping Information Easily Accessible

One essential aspect of e-commerce is the shipping details. You’ll want to be very clear about the shipping options are that you offer. On top of that, you want to set realistic expectations about how quickly you can get shipments to their location.

Have you ever abandoned a shopping cart because you didn’t like the shipping options available? If you haven’t, there’s a good chance someone you know has.

Be mindful of how the shipping options you provide could increase or decrease your sales. Whatever you decide to do, make sure that this information is front and center for your customer to view.

Consider the Impact of Having Relaxed Return Policies

Deciding what kind of return policy to have is an important aspect for anyone involved in digital retail. While you don’t want to incentivize people constantly sending back items that have nothing wrong with them, it’s important to understand that many people only make purchases if they know they have the option to return.

You’ll want to come up with a return policy that is both reasonable and relaxed. This might mean different things to different companies. Rather than hiding your return policy in the fine print, display it in a prominent location on your site so users are never confused about the rules.

You can learn more about some of the research behind how return policies affect consumer behavior here.

Be Transparent

When people are spending money on a website, they want to know the store is authentic, legitimate, and trustworthy.

It is essential when you are listing products for sale that you provide all of the necessary information so that they can make an informed purchasing decision. The less information you are giving the customer, the less likely they are to trust you.

Make Quick Customer Support a Priority

If you aren’t responding to customers quickly when they have support questions, there’s a good chance you have some dissatisfied customers out there. If the experience bugs them enough, you might see them starting to translate into negative reviews about your shop.

You might consider using an automated service for customer support questions, but it’s important to also have humans tasked with dealing with customer questions as well.

If you are going to prioritize any aspect of your business over all the others, consider making that aspect having tremendous and outstanding customer support.

How Can You Improve Your Online Retail Store?

Taking stock of your digital storefront is essential to make sure that you are offering the best possible experience to your customers. You’ll want to ensure that you’re investing your resources in the right places.

When you don’t have a physical storefront, it can be more difficult to gain the trust and loyalty of consumers. However, there are a number of ways that you can create this same outcome in the digital sphere.

Did you find this article about excelling at online retail helpful? If so, be sure to check out the rest of our blog for all the information you could ever need as an entrepreneur!

Thank you for your interest in THE KICKASS ENTREPRENEUR'S GUIDE TO INVESTING. Three Simple Steps to Build Massive Wealth with your Business's Profits. Please check your email to confirm the book download. Form: 400529

There was an error submitting your subscription. Please try again.

Related Posts:

  • The Future of Online Retail Industry
  • Five Tips for Integrating an Online Store with a Physical Retail Store
  • 10 Free Studying Tools That Will Help You Excel at Your Job
  • 8 Great Ways You Can Use Excel to Grow Your Business
  • Digital Transformation Business Ideas to Excel Your Productivity
  • Why Big Retail Businesses Closed During the Pandemic
Share
Tweet
Share
Meg Rivera

Previous Article
negotiation
  • All Blogs
  • Entrepreneur Interviews

The Importance Of Negotiation Training

  • April 21, 2021
  • Meg Rivera
View Post
Next Article
Businessman presses mba
  • Growing Revenues

5 Benefits Of Getting Your MBA As A Business Owner

  • April 22, 2021
  • Meg Rivera
View Post
You May Also Like
sales engagement
View Post
  • Growing Revenues

The Benefits of Omnichannel Customer Engagement: Why Your Business Needs It

  • May 15, 2023
  • Meg Rivera
Risk Taking in Entrepreneurship
View Post
  • All Blogs
  • Growing Revenues
  • Growing Revenues

What Every Entrepreneur Must Know About Taking Risk in Their Business

  • December 10, 2022
  • Jeff Wiener
successful entrepreneurs
View Post
  • Growing Revenues

4 Emerging Opportunities for Entrepreneurs in the Online Gambling Industry

  • October 25, 2022
  • Meg Rivera
laptop
View Post
  • Growing Revenues

An Essential Guide To Pricing For Micro-SAAS Startups

  • October 24, 2022
  • Meg Rivera
soccer
View Post
  • Growing Revenues

9 Things Sports Stars and Businessmen Have in Common

  • October 6, 2022
  • Meg Rivera
How to Be a Better Leader and Manager
View Post
  • All Blogs
  • Growing Revenues
  • Growing Revenues

7 Simple Tips On How To Be a Better Leader and Manager

  • September 25, 2022
  • Jeff Wiener
canteen
View Post
  • Growing Revenues
  • Uncategorized

Can Employee Overtime Affect Small Business Cash Flow?

  • September 22, 2022
  • Meg Rivera
a landscape of plants
View Post
  • Growing Revenues

What To Consider Before Starting A Landscaping Business

  • July 29, 2022
  • Meg Rivera

Join 6,472 Entrepreneurs That Get My Business Building and Wealth Creation Posts by Email

I can teach you how to build a successful, profitable business, and turn that into millions in personal wealth.

Thank you for your interest in THE KICKASS ENTREPRENEUR'S GUIDE TO INVESTING. Three Simple Steps to Build Massive Wealth with your Business's Profits. Please check your email to confirm the book download. Form: 400529

There was an error submitting your subscription. Please try again.

We won’t send you spam. Unsubscribe at any time.

Recent Posts
  • Real estate broker agent presenting and consult to customer to d 1
    The Return on Investment (ROI) of Mortgage CRM Investments
    • September 20, 2023
  • man touching a woman's shoulder 2
    Addressing Emotional Distress from Sexual Harassment in San Diego: A Legal Perspective
    • September 20, 2023
  • Teach College Students About Money 3
    Crafting an Impressive College Application Essay: Your Path to Admissions Success
    • September 20, 2023
  • writing 4
    8 Essential Steps for Impeccable Essay Proofreading and Editing
    • September 20, 2023
  • ROI, Return on investment, Business and financial concept 5
    Elevating ROI: Advanced Tactics For Funnel Efficiency
    • September 19, 2023
Featured Posts
  • Become a Decamillionaire
    How to Become a Decamillionaire, Grow your Net Worth to $10 Million, and Join the 1% Club
  • how to become wealthy
    The Entrepreneur’s Secret to How to Become Wealthy and Build a Personal Fortune
  • Most Profitable Small Businesses
    27 of the Most Profitable Small Businesses to Open in 2023
Categories
  • All Blogs (1,077)
  • Business (408)
  • Canadian Financial Products (4)
  • Create Wealth (Investing) (134)
  • Entrepreneur Interviews (27)
  • Featured Post for Main Menu (4)
  • Featured Top Posts (23)
  • Finance (110)
  • Financial and Investment Calculators and Economic Data (118)
  • Fitness (9)
  • Growing Profits (72)
  • Growing Revenues (115)
  • Growing Revenues (71)
  • Marketing (160)
  • Millionaire and Business owner interviews (3)
  • Positive State of Mind (69)
  • Real Estate Investing (17)
  • Retirement (13)
  • Reviews (13)
  • Sales (16)
  • Sell Me This Pen (8)
  • Selling your Business (13)
  • Starting a Business (1)
  • Startup Ideas (18)
  • Technology (194)
  • Top Products (4)
  • Uncategorized (62)
Follow us
Author
Jeff Wiener
Jeff sold his company to private equity in 2017 and is now semi-retired. Jeff spends time…

    CHECK OUT MY BLOG, AND SUBSCRIBE

    about
    The Kickass Entrepreneur

    Expand Your Business, Improve Profits, Create Wealth

    Expand your business, improve your profits, and create wealth. Each one of the three can be elusive goals. Follow the right steps, and you, too, can create financial independence. It is possible … you just have to take the right steps.
    NAVIGATION
    • About
    • Blog
      • All Blogs
      • Create Wealth (Investing)
      • Entrepreneur Interviews
      • Featured Top Posts
      • Growing Profits
      • Growing Revenues
      • Marketing
      • Positive State of Mind
      • Real Estate Investing
      • Retirement
      • Sales
      • Selling your Business
    • Book
    • Courses
    • Podcast
    • Resources
    • Contact
    TAGS
    apartment BATNA Business business failure business growth business sale Capitalization Rate CAP Rate cash cash flow Creating Wealth Discipline entrepreneur entrepreneurship excel extra cash Featured goal setting Growing Business investing investment real estate M&A marketing Marketing KPIs Mergers and Acquisitions | M&A | Entrepreneur Blog Millionaire millionaire next door mistakes MUR Peter Principle Profit profitability real estate retirement revenue Revenues sales sales management Semi-Retirement Blog | Entrepreneur Blog | Small Business Blog small business Stagnant stocks success Thomas Stanley wealth
    RECENT ARTICLES
    • horse jockey
      Top 5 Most Successful Horse Racing Jockeys Ever
      • September 8, 2023
    • man and papers
      Active vs. Passive Investing: Which Is Right for You?
      • August 8, 2023
    • seoul
      How Seoul Internships Shape Your Professional Journey
      • July 24, 2023
    • casino
      Empower Yourself With These 5 Lifelong Skills For Success In Casino Business
      • June 23, 2023
    • Real Estate Brokerage
      Factors That Affect Real Estate Commission Rates
      • June 21, 2023
    • Digital online marketing commerce sale concept. Woman using tablet payments online shopping and icon customer network connection on hologram virtual screen, m-banking and omni channel.
      A Savvy Shopper’s Guide to Purchasing Power Tools Online
      • May 23, 2023
    The Kickass Entrepreneur
    • Coaching
    • Book
    • Blog
    • Contact
    • Privacy Policy
    • Terms
    • Disclaimer
    • Facebook
    • LinkedIn

    Input your search keywords and press Enter.