It’s only natural to be daunted by the prospect of adding new technology or software to your business. You may think your restaurant, diner, or café is already operating at its best, so you may not even see a need to make changes.
How Accepting Online Orders Could Boost Your Profit Potential
However, there may be an entire group of customers you’re missing out on, which means potential profits you’re not getting. Before you say no to new software, consider these benefits of online ordering systems below.
Having your local, regular customers may be all you need to benefit from a healthy bottom line. However, with the likes of the Truffle POS online ordering system, your business has the potential to be even more profitable.
You’ve got your loyal following with walk-in customers, but you may be missing out on internet-savvy customers who do the majority of their shopping online. By offering online ordering and delivery, you may be able to tap into an entirely new market of customers who value convenience more than cost.
More Branding Exposure
If you’re already familiar with the digital space for advertising, you’ve probably seen Google ads and social media campaigns. You may have even dabbled in them yourself. While these avenues can be helpful for brand exposure, so can online ordering systems.
You never have complete control over how other online ordering businesses advertise your business if you have used them to take orders on your behalf in the past.
Integrate an online ordering system into your own restaurant, and you can make sure that all branding is reflective of your values. There’s no need to worry about your logo being used incorrectly or the wrong font is used for your business name.
Recent studies have shown that people may spend more on food when they order it online. With more time to browse the menu without distraction and with the clear upgrade and add-on options, you may benefit from larger, more profitable orders. This may make the upgrade in technology worth your while.
With many online ordering systems, you have the option to incorporate loyalty systems. You may set up points systems for free sides or drinks or free meals when customers order a certain number of meals in a set period.
Customers who know they are working towards something may be inclined to order from the same eatery time and time again. Loyalty schemes are one of many customer retention ideas worth trying to boost profits.
Bring Down Costs
You may have already been offering online ordering through food delivery services, such as UberEats or DoorDash. Therefore, you may not think you need to invest in an online ordering system for your own website.
However, by doing so, you may be able to lower your costs. Many delivery services take a commission from every order, which means you may be getting less profit for your efforts when your goal is to get more. While there is an initial cost for your own online system, it can pay for itself before long.
Most business owners want to know how to boost their profits without putting in much extra effort. Accepting online orders may be at the top of the list of potential options. You’re providing a convenient service for your customers, improving your restaurant’s technology, and boosting your bottom line simultaneously.