Entrepreneurship has grown a lot in recent years, being an entrepreneur has become an option for self-employment or giving free rein to a business idea with future possibilities.
The non-technical entrepreneurship model via startup is one of the best known and most demanded. Many of them manage to survive and even be sold, it is also true that around 50% fail and disappear.
The success of a startup is based, above all, on strategy and prior planning. Let’s see some survival tips for the non technical founders to create a startup from scratch and minimize the main failures that can cause complex consequences for its continuity.
Market research is one of the first things you have to do when you want to start a business.
Steps for your market study:
- Identify your buyer person profile
- Collect information: tools
- Narrow your market
- Surveys and interviews
- Evaluate the data you have obtained
Throughout the entire market study, try to practice maximum objectivity. To do this, consider aspects such as:
- who is responding to your survey (sending a WhatsApp message to FFF (friends, family, and fools) can be effective, but it is useless if you only trust what family and acquaintances tell you
- why would they buy from you (what is the value proposition or your differential value)
- direct your questions to answer a specific topic: the fewer topics you cover, the more detailed (and useful) information you will get
Unlike large companies, most startups do not have an HR to manage the hiring process. HR oversees the recruiting, interviewing, and hiring of personnel who are vital to a company. But it’s not impossible to optimize work with recruiting software and technology.
Posting a hiring notice on social media is a must for any startup. But being consistent with what you post is also vital in the process. Why?
Most job seekers can search for a company’s social media accounts before applying for the job. They may want to make sure they’re working in a great place and know what to expect when working on your startup.
To be consistent in your social media posts, you need to have a unique brand image. This look includes your company color palette and logo that you can use in your posts.
You can also post photos of your staff and venue, which increases the credibility of your business. Make your social media platforms the reason people would want to work at your startup.
It is also worth considering hiring an external company to recruit people. An example of a company that offers excellent assistance with professional talent acquisition is Turnkey.
The company’s activity is based on a combination between outsourcing and offshoring – known as yourshoring. It provides its services remotely and guarantees individual parameters tailored to individual needs like:
You can read more in the Turnkey FAQ, where you can easily find the most necessary information about the yourshoring specifics.
These types of companies are known for the speed of change, for their high exposure to risk, and above all for uncertainty; something that can make purchasing plans not adhere to market standards.
An objective is sought, a line of work is drawn and developed; if successful, fine, and if not, unmount the project and try something else.
They must be offered products or services that they can immediately use to implement in their chain of operations. For example, maintenance, programming, design, marketing, engineering, etc. services are welcome.
In short, everything that can be used immediately or that can help in the development of applications or devices that are going to be placed on the market.
4. Sale and Pre Sale
If you want to sell to a startup with a certain reputation, you will have to make sure you have a top product and a reputation as an impeccable company. For example, in the rounds of suppliers, those companies that are registered in the RAI are usually avoided, since they do not convey confidence.
How do know this data? Well, simply by consulting Infocif’s business reports, a practical service through which you can know for sure what information your company’s startups will have when evaluating you.
5. Product Development
In the product development startup phase, startups are faced with the use of various terminologies such as MVP, Prototype, POC. However, they are often applied incorrectly. It is essential that these terms are interpreted correctly so that the employer can identify which one to use.
Thus, common mistakes are avoided, from defective characteristics to the elaboration of a product or service that does not fit the market.