There seems to be no limit to the number of videos companies produce and publish. On YouTube alone,
30,000 hours of video are uploaded every hour, adding up to 720,000 hours of video uploaded every day.
The allure of video isn’t going away anytime soon. In fact, if anything, the demand for video is only going to increase as more platforms for video emerge, and people become more accustomed to watching videos than reading articles.
A report from IAB/PwC shows that video is consistently the only digital ad format to grow by more than 100 percent year over year.
So, how can you leverage video and monetize it for your business? We’re going to show you some of the trends leading the way for video marketing in 2022.
The Top 9 Latest Video Content Marketing Trends To Try for Business
Harness the power of video marketing to improve engagement, boost conversions, and increase brand awareness this year.
The best part is that you don’t need to have a full-time creative team to do it.
Instead, you can use existing tools that will help you turn your ideas into engaging content people want to watch.
While there aren’t any rules about what types of video you can make, it’s helpful to follow the trends.
Here are nine video marketing ideas to implement in your creative marketing strategy in 2021.
1. Animated Explainer Videos
We’ve been hooked on animated videos since before we could talk. Today’s audiences still love animation. It’s fun, creative, and eye-catching. Animated explainer videos are a trend for a lot of reasons.
First, they’re entertaining to watch and can capture more of your brand’s personality than an in-person video.
From a production standpoint, animated videos can be easier to produce than in-person videos.
2. Instagram Videos
You might think of photos when you think of Instagram, but the platform is making a shift to video in 2022. The IGTV platform launched in 2018 with mixed reviews.
It was designed to support videos as long as 60 minutes and was supposed to be an alternative to YouTube.
In 2021, IGTV got several updates that make it more appealing to marketers, including appearing on regular feeds and an option for horizontal videos.
You can monetize your IGTV videos by allowing short ads to play alongside your videos. In order to use this feature, creators and influencers need to agree to Instagram’s Partner Program Monetization Policies.
However, even if you don’t monetize your videos, IGTV can be a fantastic way to expand your reach and get more followers.
3. 360-Degree Videos
Give users the full 360-degree view of your hotel, store, or event with a 360-degree video. These videos make the user feel like they’re really “there” without needing to put on a VR headset.
A great example of this comes from Hong Kong Airlines, which allows users to touch the screen and look all around them as they tour the airplane.
Use these videos when you want your viewer to have the experience of being in the video. For example, travel videos work well for this format.
You will need some equipment, including a video camera, to nail this shot. You can get a camera specifically designed for shooting 360-degree videos, like this one from Ricoh.
4. Live Streaming
The past year has made people crave in-person experiences more than ever, leading to considerable interest in live streaming.
This trend is expected to continue, especially now that users have become accustomed to watching live streams from their favorite brands.
For example, Twitch TV has expanded beyond game streaming to include live streaming from podcasters, musicians, and even exercise instructors.
Facebook Live is an excellent place to stream your videos. It’s still relatively untapped by marketers, which means anyone who uses it now will be ahead of the competition.
Plus, it’s insanely easy to get started. All you need to do is log in to your account with your phone and start streaming!
5. Shoppable Videos
This year, marketers are making it as easy as possible for customers to shop with them. One way to do that with video is through shoppable videos.
These videos include a button that takes viewers directly to the product link to buy whatever they are looking at.
By minimizing the amount of time between a shopper’s desire to buy something and getting it in their shopping cart, you can increase conversions significantly.
To make the most out of this type of video, create a video that only focuses on one or two products.
Let viewers know they’ll be able to shop from the video initially and make the CTA button large enough for them to find without obstructing their view of the video.
Post these on social media for best results. This is an excellent way to expand your online business.
6. Interactive Videos
If you love the idea of engaging users with video but aren’t interested in a shoppable video, you have other options!
Interactive videos can let users take a closer look at products within the video they are viewing so they can learn more about them before making a purchase.
You can add anything you want to interactive videos, including polls, quizzes, reactions, and more.
The entertainment industry is using interactive videos as well. For example, The Jungle Book released a trailer that gives viewers a side-by-side look at how the movie was made compared to the final result.
This lets viewers feel like they have exclusive access to the film that can make them more likely to buy a ticket.
7. Short-Form Videos
TikTok has made short videos incredibly popular. While you can publish videos as long as 60 seconds on the platform, the most common length is closer to 10 seconds.
Use this to your advantage to create lots of short videos that capture your viewers’ attention and leave them wanting more.
In addition, you can shoot longer videos for other purposes, such as webinars, internal videos, or videos for YouTube, then cut those videos up into shorter segments and have lots of content to publish on other platforms.
These tools let you cut videos and add graphics, music, transitions, and more, all without needing to download software onto your computer.
8. User-Generated Content
Sharing user-generated content (UGC) is an easy and effective way to use videos to drive traffic and conversions.
For example, an eCommerce business can use video reviews to let potential customers see your product being used by a real customer.
UGC videos are incredibly effective. For example, users directed to an eCommerce site from user-generated content are 184 percent more likely to buy something than those who come from another source.
You may need to do a little leg work to get users to submit videos. Once they start flowing in, though, you will have a steady stream of new content that you can put on all of your channels, including email, social media, your website, and more.
Encourage users to submit a video for the potential to be showcased on your channels. You might even want to give something away for every user that participates.
Then, let your users get creative and serve as your brand ambassadors!
9. Educational Videos
E-learning videos grew by 36.3 percent in 2020, with no signs of slowing down. So now is a great time to publish videos that will help people learn something.
Whether your videos help viewers learn essential skills that can help elevate their careers or help them find a new hobby, there is a lot of demand for online learning videos in 2021.
You can post these videos on your website or use social media to create shorter “lessons.” A lot of TikTokers have found success posting short educational videos on niche topics.
Webinars are another great way to publish educational videos. As a bonus, you can repurpose some of that content to post on other channels.
Video marketing isn’t going anywhere in 2021. If anything, we should expect it to become more popular than ever, as people have become more accustomed to engaging with brands digitally through social media platforms.
Brands that aren’t leveraging video today are missing out on converting customers. If you’ve been holding out on video because you don’t feel confident with your creative abilities, you’re in luck!
There are many video-making tools available today that can help even the most amateur videographer create professional-looking videos without spending a fortune. Combine them with your social media tools to fill out your social media presence and build your brand.
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