Some people use Instagram as a source of income and clients, while others lose time, money, and effort for months and even years. The main reasons for poor results are the lack of a systematic approach and understanding of how sales should be built for a business in social networks.
In this article, we’ll take a look at the major mistakes when promoting business and sales on Instagram.
Lack of Quality Visual Content
Instagram is primarily a visual social network in which photos say much more about you than text. Therefore, without a high-quality visual part, do not expect high sales. If you do not want to immerse yourself in this topic, delegate tasks to a professional photographer, videographer, or designer.
If you decide to design your profile on your own, there are a few recommendations that are a must for introducing on Instagram. First, focus on the quality of your photos and videos. The quality of the picture is created by the right light and proper composition in the frame.
Secondly, try to use a uniform style of processing for your photos. This allows your profile to be more memorable for new audiences and creates a unique look.
If you publish useful articles on your blog, add text to your images. This will serve as a navigator for new audiences, allowing them to quickly orient themselves in profile and read articles that are relevant to them.
Make sure that you have no more than 30 percent of the text in the photo, make it in a single style so that the text looked harmonious and stylish, otherwise the publications get less reach. If you create a video then make sure to add subtitles as most users watch Instagram without sound.
Misunderstanding the Principles of Ranking in the Instagram Feed
It is no secret that not all subscribers see your posts. Instagram feed seeks to show people the most useful and relevant content in order to keep people within the social network. Knowing how Instagram algorithms work can help you increase your reach, get more attention and audience involvement.
One of the important ranking factors within Instagram is the time a person spends looking at your posts. The longer a person interacts with your materials, the more subscribers Instagram will show it to. That’s why it’s important to use video in your content and advertising.
Now it is a trend and gradually all social networks will prioritize video because it is the easiest format for perception. In case you create a video, people are more involved and hold their attention longer.
The current mistake is very acute when people overload the audience with selling posts. There is a misconception that people come to Instagram for shopping. People come to social media to have fun and have a good time.
When a person interacts with your profile for the first time, he has zero credibility with you. Your task is to build a relationship with people and make your account a platform where people will consume useful content, and you will build your sales.
So, if you want to interact effectively with people within Instagram, it is important to follow the principles of content marketing, understand what people require, and make interesting and relevant content according to their needs.
Not Using Advertising for Your Profile
A very common misconception among entrepreneurs is that the main thing is content, and customers will find out about it on their own. Today, the competition is very big and if you don’t tell potential buyers about your product, your competitors will do this.
Advertising is a very important part of sales and a significant point in the promotion of any project. One of the most powerful sources of traffic is targeted advertising. To increase the return on your advertising budget, it is important to avoid key mistakes.
The first mistake is poor profile preparation. The first step of any promotion is the proper packaging of the account. It is important to write positioning in the profile description so that a person from the first seconds understands who you are and how cooperation with you can be beneficial. It is important to fill the profile with quality and useful content.
To increase content value and create an effect of online demand, entrepreneurs buy real Instagram likes, followers, comments, etc. This marketing move is especially important in the first stages of the promotion as popular content is more attention-grabbing and creates trust.
The second mistake is misunderstanding your audience. There are situations when entrepreneurs do not understand the portrait of their target customer and do not know the pains, needs, tasks. This information can be gathered on the platforms of your competitors, looking through the personal data of their clients.
The third mistake is misunderstanding the goals of advertising. There are three key objectives within Instagram: subscription to the profile, direct sales from the post, and the transfer of people to the website.
Lack of Scripts and Long Answers in Communication With Customers
If you set up the design, content, advertising competently, but if you don’t know how to sell, your profit won’t grow. The speed of response has a very strong impact on conversion into a purchase. In social networks, people are in a large flow of information and if you answer for a long time, do not count on high sales.
A good response rate is 15-30 minutes. If you have a busy schedule and do not have time to talk to people, it is efficient to hire a manager who will respond to messages from the script. This investment will pay off because quick feedback on customer requests will keep their attention and people will not go to competitors.
It is important to be always polite and tactful, address a person by his name because for most people it is the nicest word. People always put off making a purchase and your job is to keep them from doing so.
When communicating with customers, it is important to push them to the right next step by calls to action or questions. Use voice messages and make your communications as visual as possible with photos and videos. The main problem with selling on the Internet is the crisis of trust. It is recommended to move from contact through the text to more lively communication.
To sum up, social networks make it possible to interact with a large number of people using content marketing, unlike personal sales where you need to communicate individually with each person. If you are going or have already promoted your project, check yourself on the above points and improve your sales strategy.
Remember that social media is a long-term project, so focus on doing regular activities over the long run.