The world is changing rapidly, and it’s getting harder to catch up with all that change. Needless to say, the marketing world is even more dynamic and fast-paced. All we have left to do is to try to determine the trends to modify our strategy using existing technologies.
6 Marketing Statistics Few Students Know About
Marketing students, as well as business owners and marketing agencies, have to keep abreast of all new developments. This is the only way to stay competitive. If you want your business to stand out, you need to keep an eye on marketing statistics. These are not just numbers. These are the key to everything you need to connect with your customers, reach your audience, and increase conversions.
Doesn’t sound persuasive? Read the 2020 State of Marketing Report to fulfill your knowledge of the latest marketing statistics and trends. If you find it overwhelming – no worries. Marketers from essayhelp.com have got you covered, explaining key findings as follows.
Marketing Statistics about eCommerce
Ecommerce will continue to grow, reaching $4.5 trillion by the end of 2021. Due to the pandemic, many customers see B2C online sales as the only reasonable way to purchase goods that now range from detergents and groceries to high-tech devices and real estate.
Google is the leading search engine used to research a purchase people want to make, with 51% of shoppers using it. Total search traffic, however, resulted in 65% of eCommerce sessions (33% through organic search, 32% through paid search).
At the same time, 59% of shoppers admitted that being able to use their smartphones to buy online is often a vital factor in their choice of brand or retailer. People want to be able to purchase conveniently and on the fly.
Marketing Statistics about Conversion Rate Optimization (CRO)
Conversion rates depend heavily on the first five seconds of page-load time. Website conversion rates lose 4.42% with each additional second of loading. Online shoppers do not like to wait.
Landing pages are the least popular type of signup form. Yet it remains the most efficient one. It still has the highest conversion rate of 23%. At the same time, the most favorite signup form, which is popups, has the second-lowest conversion rate. Yet very few marketers (17%) use landing page A/B tests to improve their conversion rates.
Marketing Statistics about SEO
In terms of sales lead generation effectiveness, SEO proves to be better than PPC. Moreover, the trend shows that the most significant growth is observed in mobile searches containing the words “near me.” Local SEO demonstrates a 900% growth.
60% of shoppers using their smartphones to make a purchase pressed the “click to call” button. 44% of surveyed shoppers did that to confirm the inventory before going to the store. They admit that having an in-store experience is still important when they need to decide which brand or retailer to buy from.
Marketing Statistics about Web Search
Over 50% of Google searches end without a click on a result. Meta titles and meta descriptions are enough for users to make their judgments. At the same time, there is a growing trend among 25-49 year old’s to use their voice-enabled devices and assistants to search for information.
64% of marketers invest their time in SEO, believing it has a major impact on business goals. One of the top SEO tactics now is to improve mobile optimization.
Mobile search is another growing trend, generating half of all website traffic globally since 2017. 25% of companies are investing in mobile web optimization, but it may be already too late to do that. Smartphone users refer to apps more frequently than to websites for their shopping needs. Shoppers admit that apps make purchasing more convenient, easier, and faster.
Marketing Statistics about Customer Experience
Marketing and customer experience are integral today. 54% of high-performing marketing teams collect user data and study it. This research helps drive customer experience initiatives that boost sales. 84% to 92% of marketers agree that personalization improves brand building, customer experience, and customer acquisition.
Successful marketers are also almost twice more likely to try to piece together unique customer identities, considering it a critical marketing technology requirement. They are also more involved in using data management platforms.
There is an ongoing trend to adopt AI and new technologies to personalize customer engagement. 44% of marketers opt for the Internet of Things, 24% use virtual and augmented reality, and 32% choose voice-activated personal assistants to promote their products and services.
Marketing and Sales Statistics
Today, marketing teams track information on customer satisfaction and retention. However, they also focus on connected customers and online communication channels they use. Marketers join forces with service teams to operate as extensions of each other.
Given the above, marketing and service teams are becoming more aligned with each other. They drive cohesive customer journeys and collaborate with sales teams since they share common goals and metrics. With this empowerment, marketing becomes 1.5x more successful compared to underperformers.
There are lots of reports on marketing statistics issued every year. Given such an abundance of information, it is hard to determine the trends that will really shape the future of marketing. Nevertheless, the ability to foresee the following year and filter the important from the unimportant are the greatest skills a talented marketer should have.
The article above provides a brief insight into what you can expect from marketing in the current year. However, trends and technologies frequently change, influencing marketing goals and metrics. You have to keep abreast of all those changes to lead a successful marketing strategy for your business.