Unlike in the past, the advent of the internet and innovative communication methods makes job seeking more sophisticated. Although preparing the perfect resumé is a recommended way to get a job, social media plays a role.
Studies reveal that 77% of hiring managers perform basic research on promising applicants before the interview or hiring stage. Therefore, if you have multiple social media accounts engaging in problematic activities, consider removing them.
To further drive the importance of marketing yourself as a Job Seeker, this article will present some additional reasons, helping you raise your chances of employment.
*Note: “Marketing yourself” means to show yourself in the best light to employers.
Consider Using A Resumé Builder
Before proceeding, it’s worth noting that a resumé remains one of the essential documents to present when applying for a job. However, this paper is tricky to create from scratch, especially if you’re not conversant with such tasks.
For this reason, we recommend using our Resumé Builder Pro, our effective tool that comes with all you need to create an effective resumé. There are over 4000 templates to select, each equipped with the correct format, template, font, and more.
You’re guaranteed to save time building your professional resumé with our tool since all you need is to select a template, insert your details (qualification, experience, skills, etc.), proofread, and submit.
Visit Resumé Builder Pro today and ease the stress of building a resumé.
Reasons To Market Yourself As A Job Seeker
1. Employers Will Find You
It’s not uncommon for recruiters to find additional information on you besides what’s in your resumé. In fact, 57 percent of employers said they are less likely to interview a candidate they can’t find online.
It’s worth mentioning that recruiters must perform a background check on applicants before hiring. This action allows them to uncover criminal records, cases of poor work behaviors, and anything that may be problematic to other employees in the establishment.
For this reason, we recommend properly managing your information online and eliminating anything that makes a poor impression or can become a liability. Having a consistently positive reputation across multiple social media platforms like LinkedIn, Twitter, and Facebook raises your chances of employment.
2. Get Ahead Of Your Competition
As time progresses, companies adopt more sophisticated ways of hiring people, meaning sticking to merely sending your resumé and hoping for the best isn’t ideal anymore. Essentially, you need to upgrade your methods and practices to successfully occupy your desired position.
Marketing yourself is excellent for beating the competition as you have more credibility, recognition, and status online. While walking into several companies with your resumé will still get you a job, adding a personal touch eases the hassle.
Remember that the typical recruiting manager assesses hundreds of generic resumés daily. Therefore, you need to market yourself and build your network on various social media platforms to set yourself apart.
Your online profiles authenticate the places you’ve worked with, the positions held, and your qualifications. As a result, it makes deciding easier for recruiters.
3. Projects Your Personality
The determining factors for your employment don’t only include skills, experience, education, and qualifications, but your personality. Companies need to be certain that you’re compatible with the office culture and will not be problematic when working with a team.
While an interview is excellent for having a first-hand experience of your demeanor, tonality, and expressions, it is not entirely reliable. This unreliability is partly due to the fact that candidates prepare for interviews, thereby displaying only part of their personality.
By assessing your personality, employers can better grasp your personality, whether you’re likable or putting up a facade. For this reason, we recommend being consistent online, as inconsistencies can complicate the manager’s decisions.
4. Become An Asset
Having an online personality respected by other people in the same industry is a good asset when looking for a job by properly branding yourself to be a reliable source of the skills and services your profession needs.
Whether you wish to become a full-time employee or freelancer in any establishment, having an effective online profile is an asset. If you create a compelling resume with Resumé Builder Pro and follow our best practices, your social media and website are guaranteed to get you hired.
5. Easier To Recommend You
Showing yourself in the best light to employers via a compelling resumé and social media profile, you become memorable and easier to recommend for an interview. This factor is especially true when you have specific elements in your profile that display your efficacy and commitment to work, such as videos or pictures of you engaging in your activity.
For example, if you want employment in a reputable tech firm as a developer, having multiple videos, pictures, and posts of you writing codes, solving problems, etc., peaks interest.
Offer services and recommendations, break a few standards positively, and you’re sure to impress employers and get interviewed.
Bonus: Get Social
Your online presence is crucial to getting accepted for a position; however, you can also use this platform to make valuable connections.
You can begin by joining industry-specific groups and interests with others in your field with similar job titles to the one you desire. Consider asking for advice or even referrals politely, and offer to help in return.
Also, research companies that seem to be ideal employers; read through their website, visit their career page, and connect with their employees on social media, especially LinkedIn.
Conclusion
The parameters for getting a job change over time as in the past; merely being qualified and handing your resumé to the hiring manager was sufficient. However, with technological innovations and new screening methods, it may be worthwhile to market yourself before submitting your resumé.
In addition, if you find the task of writing a resumé tedious, consider using Resumé Builder Pro, as it comes with all the tools you need to create this important document within a few clicks.
