Market research is one of the most important things in every business. Regardless of the niche, product, or service, every company has to collect as much information as possible about every customer.
That is why market analysts use a lot of different tools, from social media applications to online tables and organizers.
You might be surprised, but transcription is a very effective way to get data as well. Basically, it is a text variant of audio recorded for some reason.
Thus, the transcription helps to get the data clearer and mark the most valuable points.
Sometimes, companies do the transcription individually. Nonetheless, it needs a lot of time, people, and technologies to transcribe audio to text properly.
In this case, market research transcription services became very popular.
You Get the Message and the Customer’s Wishes Clearer
The main goal of every market research is to understand your customer and provide the appropriate goods in the future. Making a transcription, you get the following benefits:
- catch difficult words;
- can analyze every sentence;
- divide the whole audio into vital parts and watery.
The result is obvious. You will get the full information about clients’ wishes. Thus, you will get an opportunity to improve your product or test new hypotheses.
Market research transcription is one of the keys to collecting and analyzing data properly.
When you decide to use transcription services or even do transcription individually, you prevent misunderstandings and any mistakes in market research. For example, this will help you to avoid:
- incorrect feedback analysis;
- creating of unnecessary services and goods;
- wrong trend analysis.
Thus, with market research transcription you can easily understand what your business needs and what you should avoid.
You Listen to Your Customer
Imagine yourself running a seminar or audience with a focus group. It can last for several hours and you won’t have enough time to write down every word.
Moreover, nobody will be able to write down all the events during 3 hours or more. However, it is necessary to record the event.
So you will decide to use a recorder and that’s the correct decision.
After the event, you have to listen to the recording and point out the most valuable statements. Still, it may be quite difficult to do this when you have millions of minutes transcribed.
Thus, it will be better to have a text variant of the recording, divide it into several parts and read day after day, marking the most important theses.
Probably, you won’t have an opportunity to make transcriptions individually for several reasons:
- it is very monotonous work;
- it needs a lot of concentration;
- it needs to use high-quality hardware.
So you will think about asking professional human transcribers for help. Since you don’t want to spend time searching for the most reliable service, we recommend turning to Transcriberry.
They will transcribe audio properly and deliver the whole text even in the most urgent deadline, so you can go to data analysis immediately.
Discovering the Common Themes
One of the most important things of market research and analysis is to find behavioral patterns and common discussion themes.
While just listening to audio recordings, you may easily forget some points. This may lead to improper analysis. Moreover, you may define wrong behavioral patterns.
Thus, you won’t understand your client.
Now, imagine that you have text feedback from 10 customers. In each review, you can mark some key points with a felt-tip pen.
Using markers of several colors you may divide the patterns into groups immediately. Thus, you will avoid wrong conclusions.
So, audio transcription of reviews and focus groups is very important to make a proper analysis.
Make the Report Faster
It seems that transcription takes more time than just listening to the audio and writing down some theses.
Yet you have to listen to the recording several times if you don’t want to miss anything. Thus, you will spend twice as much time as you really need.
Making text transcriptions individually, you will definitely spend more time for several reasons:
- you don’t have experience in transcription job;
- you don’t have the appropriate hardware.
The best way out is to turn to professional transcription services. Since they have big teams and experience, they can transcribe very long recordings three or four times faster.
Thus, you will save a lot of time on recording analysis.
Make Quoting Easier
Quoting is very important for data analysis and the following reports since the quote is a kind of argument for every statement.
If you just listen to a recording, you will have to do it several times to find all the appropriate quotes.
Yet if you have the transcription of the audio recording, you can just find the quotes in the text in a matter of seconds.
Reasons to Hire Professional Transcribers
It seems very easy to transcribe audio to text. Yet when you try to do this individually, you understand that it needs a lot of time and concentration.
Moreover, usually, there are a lot of bugs in recording, so you have to listen to some parts several times.
Thus, making audio transcriptions individually, you will spend a lot of time doing monotonous work.
Then, you will need some time to have rest before making the transcription analysis for market research.
Yet, with professional human transcribers, you save a lot of time and energy. Moreover, for an affordable price, you get proper audio to text transcription and can start analyzing the text version of the recording immediately.
Conclusion
If you want to make the most correct market research and analysis, you have to use all the available tools and channels.
Thus, you can’t miss out on the transcription for any kind of recording since it provides an opportunity to get the message clearer.
Transcription helps to define behavioral patterns and themes correctly, improve the speed of analysis and make proper reports.
As a consequence, you will easily define the things that should be improved in your product.
Moreover, market research transcription will help you to find new hypotheses. Thus, you will have an opportunity to create new goods.
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