Whether it’s a product or a service, you can increase your audience, and thereby sales, using the right marketing tools. When you decide to release your product or service into the market, initially, the success of your brand and company will depend on how potential customers receive it. This is called the power of first impressions.
It takes about two seconds for people to look at a product or service to judge them according to their appearance. Though we have been taught not to “judge a book by its cover”, judging them anyway is in our human nature.
Now if a potential customer thinks of your product or brand to be cheap, it’ll be difficult to get that perception out of their mind for a very long time, even though you spent a considerable amount of money on the product.
elow are some ways you can make that great first impression when it comes to branding your business.
1. Research and Plan
As you enter the entrepreneurial world, making a business plan is an essential component. Businessmen all around the globe enter this line of work when they see a problem and can provide a solution for it. This is where you decide who is going to be your target audience, and how you can attract their attention.
Generally, there are two types of customers to research on:
- Customers who are aware of the problem and searching for a solution
- Customers who do not know the issue and the solution for it.
With that in mind, you need to decide which category of people you’d like to target with your product and make a marketing plan accordingly.
2. Create an Eye-Catching Identity
The name, the package design, the logo are all important when it comes to branding your product. Branding creates an identity of your product or service, so your potential audience can recognize your company just by looking at the logo. Nike, Mcdonald’s, Calvin Klein, Beats, Apple are all good examples, who are famous and well-known where you don’t need to see the company name when purchasing.
In addition, the package design of your product should also be attractive to the consumers. Use high-quality packaging materials that’ll be soft to touch and with attractive graphic designs. You can hire professional tape designers who can provide you with your very own custom printed tape using a wide range of colors and fonts.
No matter how you design your product, you need to ensure that it sends the right message to the right kind of people which would generally state: here is a solution to your problem! Elevate your product presentation by purchasing eye-catching packaging from SupremeX Envelopes and Packaging, setting your brand apart with exceptional design and quality.
3. Create A Social Presence
Make the most of social media platforms! Find out which platforms your customers spend the most time on, and concentrate your resources on promoting your business there. If your product or services are involved on a more professional level, you can focus more on LinkedIn users. If your products require a word-of-mouth strategy, then Twitter, Instagram, and Facebook users are your niche targets.
Create an interesting and engaging website where your customers can have easy access to products and services. Speaking of websites, make sure your site is organized and user-friendly, so people of all ages won’t have trouble accessing, ordering, and purchasing your products. Even if consumers want to buy your product, another site may quickly become annoying making you lose potential customers.
4. Generate Appealing Ads
Take a lot of high-quality images and create advertisement videos of your business and products. You can include a story or a concept, or just keep it simple. Digital product presentation is the first impression that catches everyone’s attention along with product packaging design. If they don’t look appealing to your customers, they might not be tempted to buy.
5. Engage With Audience
When making a good first impression, you must develop relationships with your customers on a more personal level.
As humans, we all love a bit of pampering now and then. So even if your customer has doubts about whether to purchase your product, the way you talk to them will affect how they project yourself and your company, which in turn will affect their decision. If you want a positive outcome here are some steps you can take:
- Reply to customers’ queries immediately or as fast as possible
- Use a more professional approach when dealing with difficult customers
- Start writing press releases to let your customers know what’s new with your company, what changes are coming, and how your business has been prized by peers
- Not all people have the same temperament! Therefore, keep your cool and reply politely in public comments, so others can see how efficiently you can handle your audience.
- Provide offers for regular customers to create brand loyalty.
6. Ask For Reviews
When a new customer clicks on your website or page, that means you have succeeded in getting their attention. The next thing they look for are reviews of old customers who bought your product or service to aid them in making a decision.
Therefore, when you make a successful sale transaction to a customer, make sure to ask them for a review about the quality of your product and customer service. Positive reviews can help new customers to clear any doubts they may have.
In a Nutshell
Many businesses failed to make their mark only because they were unsuccessful in making a good first impression. Just as you would concentrate on providing a good quality product, focus on the packaging design and presentation too. Choose from a variety of custom designs, colors, and fonts to make your product and logo look unique when branding.
Engage with your audience with catchy slogans and witty commercials that’ll make them want to try your product. And once they do, ask for reviews and post them on your page or website to attract new customers. Whatever you do, remember that you never get a second chance to make a good first impression. So make it count!