Cultivating lasting client relationships is essential for real estate companies seeking to thrive amid the stiff competition.
How to Build Long-term Relationships with Real Estate Clients
If you offer mediocre or unethical services to your clients, you will earn a bad reputation and hinder repeat business. A lot goes into creating new business relationships, the reason you should guard them jealously.
When a potential client reaches out to buy or list a property, appreciate that they count on your brand, and that’s why they involve you in their transactions. The best you can do is to cultivate trust, which is critical in converting leads. Here are tips to help you nurture lasting relationships with your clients:
Stay Connected Via Social Media
Social media is a powerful marketing tool helping most companies to drive their businesses today. Whether your clients learn about your business through social platforms or not, ensure you invite them to like your pages and subscribe to your channels. Likewise, support their businesses by following their pages, applauding their achievements, and congratulating them on their anniversaries.
To maintain communication, follow their posts and comment where necessary. Sharing their business posts from time to time will also go a long way in strengthening your relationship. If you can utilize social media fully to link up with your clients, you can rest assured of repeat business and constant referrals.
Invite Them to Events
Hosting lead generation events is one way of ensuring a consistent stream of new leads. Even if you rely on referrals and social media for business, exploring real estate and community events is also necessary. Inviting your past clients to such events is a prudent way of making them feel part of your business as they advertise your brand.
If you choose to organize a client event, plan appropriately and invite the right people. Such platforms should benefit you and allow your past clients to communicate with each other and network. Remember to invite several clients to talk about their experience with your business to win trust among your target customers. More ways to ensure a successful event include:
- Understand what you want to achieve through the events and pursue it.
- Choose your audience wisely.
- Determine the communication channel and send invitations early enough.
- Choose a convenient venue for all your guests.
- Plan on how to feed your attendees.
- Plan for the security and safety of your guests.
- Organize how to engage the audience and allow them to interact.
Send Direct Mail Postcards to Your Target Audience Every Time you Close a Sale
Direct mail communication is a very useful strategy that helps real estate companies improve and generate leads. This strategy is cost-effective, quick, and allows you to send personalized postcards to your choice of audience. But, you should identify a professional direct mail company to create real estate postcards that work.
During this season, when most people are working from home following the COVID-19 pandemic, it’s easy for you to reach your prospects via direct emails. The secret to successful direct email marketing is crafting a suitable message and sending it to the right audience at the appropriate time. Engaging a direct mail company focusing on real estate is useful because:
- The professionals customize postcards that communicate to your most intent clients.
- It is fast because the professionals can automate direct mails.
- The professionals will help you leverage various seasons.
- Your professionals help your potential clients put a face to your brand name, thus building trust.
- Your professionals are innovative and up-to-date.
You want to stand out when sending out your real estate postcards, and the experts can provide custom templates that contain a call to action for faster response. Usually, brief postcards with clear information are the best because your recipients can process the message fast. For instance, attractive direct mail postcards with a message like ‘Just sold a house in your area. Can I help you sell yours?’ would go a long way.
Be a Valuable Source of Information for Them
Your customers trust you to provide them with answers when they have issues; they take you for a trusted consultant and resource. As such, you should provide them with various channels to contact you when they need to reach you quickly. It can be frustrating for a client to try contacting you in futility, yet you were readily available when you needed them to give you business.
Since you’ve been in the market longer, you are likely to have a network of professionals who can be helpful to your clients. For example, a customer may reach out to you asking for referrals to a trusted plumber or roofing contractor, link them up with the right service providers. Avoid annoying your past clients if you want them to recognize you as the real estate industry giant.
Be Honest with Your Clients
Transparency and honesty are crucial qualities for every business. In real estate, many businesses have failed the test of time due to greed. Remember, the client who sells their property through you may need to buy or sell again in the future.
If you lie to a client today, it will tarnish your reputation, and they will start campaigning against your brand. If you make a mistake when going about your transactions, own it up and apologize. It is much better than trying to cover up; honesty will set you free.
Sometimes you may make remarks, online or offline, but later change your views on the subject. In such a scenario, the best thing would be to use the same network to communicate your changed viewpoint. Protecting your reputation will help you build long-term relationships that your business depends on for success.
Always Appreciate Your Clients
Make it a habit to thank all clients who do business with you, whether first-time or repeat customers. A simple thank-you note or card would go a long way in expressing your gratitude to your clients for trusting your business. In the message, ensure you also encourage them to contact you if they encounter problems that you may help resolve.
However, a message alone may not be enough for your loyal customers. You should have a list of companies or individuals who benefit from your reward programs. It is a better way to appreciate them for their loyalty.
If you can satisfy all your client’s needs, you can have them for life. However, remember to use the above tips to keep them connected to your business now that competition is stiff. With that, you will become their most trustworthy real estate agent for many years to come.